SINA Reports Second Quarter 2019 Unaudited Financial Results

BEIJING, Aug. 19, 2019 /PRNewswire/ -- SINA Corporation (the "Company" or "SINA") (NASDAQ: SINA), a leading online media company serving China and the global Chinese communities, today announced its unaudited financial results for the second quarter ended June 30, 2019.

Second Quarter 2019 Highlights

    --  Net revenues decreased 1% year-over-year to $533.1 million. Non-GAAP net
        revenues decreased 1% year-over-year to $530.4 million, representing an
        increase of 5% on a constant currency basis( [1]).
    --  Advertising revenues decreased 5% year-over-year to $433.6 million.
    --  Non-advertising revenues increased 19% year-over-year to $99.4 million.
        Non-GAAP non-advertising revenues increased 20% year-over-year to $96.8
        million.
    --  Net income attributable to SINA was $51.4 million, or $0.73 for diluted
        net income per share attributable to SINA's ordinary shareholders.
        Non-GAAP net income attributable to SINA was $54.0 million, or $0.76 for
        non-GAAP diluted net income per share attributable to SINA's ordinary
        shareholders.

                        [1] On a constant currency (non-GAAP) basis,
                         we assume that the exchange rate in the second
                         quarter of 2019 had been the same as it was in
                         the second quarter of 2018, or
                         RMB6.40=US$1.00.

Second Quarter 2019 Financial Results

For the second quarter of 2019, SINA reported net revenues of $533.1 million, a decrease of 1% compared to $537.4 million for the same period last year. Non-GAAP net revenues for the second quarter of 2019 were $530.4 million, a decrease of 1% compared to $534.8 million for the same period last year.

Advertising revenues for the second quarter of 2019 were $433.6 million, a decrease of 5% compared to $454.1 million for the same period last year, primarily due to a decline in portal advertising revenues and negative currency translation impact.

Non-advertising revenues for the second quarter of 2019 were $99.4 million, an increase of 19% compared to $83.3 million for the same period last year. Non-GAAP non-advertising revenues for the second quarter of 2019 were $96.8 million, an increase of 20% compared to $80.7 million for the same period last year. The year-over-year growth in non-advertising revenues was mainly attributable to the revenues derived from Weibo's live streaming business acquired in the fourth quarter of 2018 and increased revenues generated from SINA fin-tech businesses.

Gross margin for the second quarter of 2019 was 77%, compared to 80% for the same period last year. Advertising gross margin for the second quarter of 2019 was 80%, compared to 82% for the same period last year. Non-advertising gross margin for the second quarter of 2019 was 61%, down from 69% for the same period last year, resulted from the relatively lower gross margin of the acquired live streaming business of Weibo.

Operating expenses for the second quarter of 2019 totaled $282.7 million, compared to $294.7 million for the same period last year. Non-GAAP operating expenses for the second quarter of 2019 totaled $256.0 million, compared to $272.1 million for the same period last year. The year-over-year decrease in operating expenses was primarily attributable to a reduction in sales and marketing expenses through cost efficiency achieved in channel marketing campaigns.

Income from operations for the second quarter of 2019 was $126.0 million, compared to $136.2 million for the same period last year. Operating margin was 24%, compared to 25% for the same period last year. Non-GAAP income from operations for the second quarter of 2019 was $152.8 million, compared to $159.1 million for the same period last year. Non-GAAP operating margin was 29%, compared to 30% for the same period last year.

Non-operating income for the second quarter of 2019 was $19.7 million, compared to $1.2 million for the same period last year. Non-operating income for the second quarter of 2019 included (i) a $15.7 million net interest and other income; (ii) a $4.3 million net earning from equity method investments, which is reported one quarter in arrears; and (iii) a $0.3 million net loss on sale of investments, fair value changes and impairment on investments, which is excluded under non-GAAP measures. Non-operating income for the second quarter of 2018 included (i) a $20.1 million net interest and other income; (ii) a $16.4 million net loss on sale of investments, fair value changes and impairment on investments, which is excluded under non-GAAP measures; and (iii) a $2.5 million net loss from equity method investments, which is reported one quarter in arrears.

Income tax expenses for the second quarter of 2019 were $46.7 million, compared to $27.9 million for the same period last year, largely attributable to the deferred tax charges recognized from the fair value changes of investments.

Net income attributable to SINA's ordinary shareholders for the second quarter of 2019 was $51.4 million, compared to $35.1 million for the same period last year. Diluted net income per share attributable to SINA's ordinary shareholders for the second quarter of 2019 was $0.73, compared to $0.47 for the same period last year. Non-GAAP net income attributable to SINA's ordinary shareholders for the second quarter of 2019 was $54.0 million, compared to $66.5 million for the same period last year. Non-GAAP diluted net income per share attributable to SINA's ordinary shareholders for the second quarter of 2019 was $0.76, compared to $0.89 for the same period last year.

As of June 30, 2019, SINA's cash, cash equivalents and short-term investments totaled $2.0 billion, compared to $2.3 billion as of December 31, 2018. For the second quarter of 2019, net cash provided by operating activities was $128.6 million, capital expenditures totaled $5.0 million, and depreciation and amortization expenses amounted to $11.6 million.

Non-GAAP Measures

This release contains the following non-GAAP financial measures: non-GAAP net revenues, non-GAAP advertising revenues, non-GAAP non-advertising revenues, non-GAAP advertising and non-advertising gross margin, non-GAAP operating expenses, non-GAAP income from operations, non-GAAP operating margin, non-GAAP net income attributable to SINA's ordinary shareholders and non-GAAP diluted net income per share attributable to SINA's ordinary shareholders. These non-GAAP financial measures should be considered in addition to, not as a substitute for, measures of the Company's financial performance prepared in accordance with U.S. GAAP. The Company's non-GAAP financial measures may be defined differently than similar terms used by other companies. Accordingly, care should be exercised in understanding how the Company defines its non-GAAP financial measures.

The Company's non-GAAP financial measures exclude recognition of deferred revenues related to the license granted to Leju, stock-based compensation, amortization of intangible assets, adjustment for non-GAAP to GAAP reconciling items on the share of equity method investments, gain (loss) on sale of investment, deemed disposal, fair value changes and impairment on investment, adjustment for non-GAAP to GAAP reconciling items for the income attributable to non-controlling interests, amortization of convertible debt issuance cost, and income tax effects of above non-GAAP to GAAP reconciling items. The Company's management uses these non-GAAP financial measures in their financial and operating decision-making, because management believes these measures reflect the Company's ongoing business operations in a manner that allows more meaningful period-to-period comparisons. The Company believes that these non-GAAP financial measures provide useful information to investors and others in the following ways: (i) in comparing the Company's current financial results with the Company's past financial results in a consistent manner, and (ii) in understanding and evaluating the Company's current operating performance and future prospects in the same manner as management does, if they so choose. The Company also believes that the non-GAAP financial measures provide useful information to both management and investors by excluding certain expenses, gain/loss and other items (i) that are not expected to result in future cash payments or (ii) that are non-recurring in nature or may not be indicative of the Company's core operating results and business outlook.

Use of non-GAAP financial measures has limitations. The Company's non-GAAP financial measures do not include all income and expense items that affect the Company's operations. They may not be comparable to non-GAAP financial measures used by other companies. Management compensates for these limitations by also considering the Company's financial results prepared in accordance with U.S. GAAP. Reconciliations of the Company's non-GAAP measures to the nearest comparable GAAP measures are set forth in the section below titled "Unaudited Reconciliation of Non-GAAP to GAAP Results."

Conference Call

SINA will host a conference call from 8:10 a.m. - 8:40 a.m. Eastern Time on August 19, 2019 (or 8:10 p.m. - 8:40 p.m. Beijing Time on August 19, 2019) to present an overview of the Company's financial performance and business operations. A live webcast of the call will be available through the Company's corporate website at http://ir.sina.com. The conference call can be accessed as follows:



              US:                                     +1 845 675 0437



              Hong Kong:                               +852 3018 6771



              China:                          
              400 620 8038



              International:                 
              +65 6713 5090


               Passcode for all regions:                       8595969

A replay of the conference call will be available through morning Eastern Time August 27, 2019. The dial-in number is +61 2 8199 0299. The passcode for the replay is 8595969.

About SINA

SINA is a leading online media company serving China and the global Chinese communities. Its digital media network of SINA.com (portal), SINA mobile (mobile portal and mobile apps) and Weibo (social media) enables internet users to access professional media and user generated content in multi-media formats from personal computers and mobile devices and share their interests with friends and acquaintances.

SINA.com offers distinct and targeted professional content on each of its region-specific websites and a full range of complementary offerings. SINA mobile provides news information, professional and entertainment content customized for mobile users through mobile applications and mobile portal site SINA.cn.

Weibo is a leading social media platform for people to create, distribute and discover content. Based on an open platform architecture, Weibo provides unprecedented and simple way for people and organizations to publicly express themselves in real time, interact with others on a massive global platform and stay connected with the world.

Through these properties and other product lines, SINA offer an array of online media and social media services to its users to create a rich canvas for businesses and advertisers to effectively connect and engage with their targeted audiences.

Safe Harbor Statement

This press release contains forward-looking statements that relate to, among other things, SINA's expected financial performance and SINA's strategic and operational plans (as described, without limitation, in quotations from management in this press release). SINA may also make forward-looking statements in the Company's periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "confidence," "estimates" and similar statements. SINA assumes no obligation to update the forward-looking statements in this press release and elsewhere. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to failure to meet internal or external expectations of future performance given the rapidly evolving markets; condition of the global financial and credit market; the uncertain regulatory landscape in China; fluctuations in the Company's quarterly operating results; the Company's reliance on online advertising sales and value-added services for a majority of its revenues; failure to successfully develop, introduce, drive adoption of or monetize new features and products, including portal, Weibo and fin-tech products; failure to enter and develop the small and medium enterprise market by the Company or through cooperation with other parties, such as Alibaba; failure to successfully integrate acquired businesses; risks associated with the Company's investments, including adverse impacts on our financial results from equity pick-up, fair value changes and impairment; and failure to compete successfully against new entrants and established industry competitors. Further information regarding these and other risks is included in SINA's 2018 annual reports on Form 20-F and other filings with the Securities and Exchange Commission.

Contact:

Investor Relations
SINA Corporation
Phone: +86 10 5898 3336
Email: ir@staff.sina.com.cn


                                                                                                                                                                                                           
             
                SINA CORPORATION


                                                                                                                                                                                          
              
           UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS


                                                                                                                                                                                              
              
           (U.S. Dollars in thousands, except per share data)




                                                                                                                                                                            
       
       Three months ended                                                                
      
     Six months ended



                                                                                                                                                                              
       
       June 30,                            
              
                March 31,                                 
     
     June 30,



                                                                                                                                                                                                    2019                                                          2018                                         2019           2019           2018




           
                Net revenues:



           
                    Advertising                                                                                                                                                        $433,633                                                      $454,091                                     $388,025       $821,658       $821,172



           
                    Non-advertising                                                                                                                                                      99,421                                                        83,269                                       87,114        186,535        156,940



                                                                                                                                                                                                 533,054                                                       537,360                                      475,139      1,008,193        978,112




           
                Cost of revenues(1):



           
                    Advertising                                                                                                                                                          85,589                                                        80,583                                       84,379        169,968        163,698



           
                    Non-advertising                                                                                                                                                      38,722                                                        25,890                                       31,144         69,866         51,482



                                                                                                                                                                                                 124,311                                                       106,473                                      115,523        239,834        215,180




           
                Gross profit                                                                                                                                                            408,743                                                       430,887                                      359,616        768,359        762,932






           
                Operating expenses:



           
                    Sales and marketing(1)                                                                                                                                              147,721                                                       183,589                                      145,478        293,199        323,276



           
                    Product development(1)                                                                                                                                               91,981                                                        83,877                                       94,049        186,030        169,014



           
                    General and administrative(1)                                                                                                                                        43,016                                                        27,242                                       33,160         76,176         61,174



                                                                                                                                                                                                 282,718                                                       294,708                                      272,687        555,405        553,464




           
                Income from operations                                                                                                                                                  126,025                                                       136,179                                       86,929        212,954        209,468






           
                Non-operating income:



           
                   Earning (loss) from equity method investments, net                                                                                                                     4,316                                                       (2,527)                                    (16,253)      (11,937)       (4,299)



           
                   Gain (loss) on sale of investments, fair value changes and impairment                                                                                                  (315)                                                     (16,396)                                      80,806         80,491        (9,170)
      on investments, net



           
                   Interest and other income, net                                                                                                                                        15,744                                                        20,116                                       13,102         28,846         37,214



                                                                                                                                                                                                  19,745                                                         1,193                                       77,655         97,400         23,745





           
                Income before income taxes                                                                                                                                              145,770                                                       137,372                                      164,584        310,354        233,213



           
                Income tax expenses                                                                                                                                                    (46,720)                                                     (27,858)                                    (65,235)     (111,955)      (46,608)






           
                Net income                                                                                                                                                               99,050                                                       109,514                                       99,349        198,399        186,605



           
                   Less: Net income attributable to non-controlling interests                                                                                                            47,626                                                        74,462                                       66,266        113,892        122,859






           
                Net income attributable to SINA's ordinary shareholders                                                                                                                 $51,424                                                       $35,052                                      $33,083        $84,507        $63,746

                                                                                                                                                                                                                                                                                                                                          ===






           
                Basic net income per share                                                                                                                                                $0.74                                                         $0.49                                        $0.48          $1.21          $0.89

                                                                                                                                                                                                                                                                                                                                          ===


           
                Diluted net income per share(2)                                                                                                                                           $0.73                                                         $0.47                                        $0.46          $1.20          $0.85

                                                                                                                                                                                                                                                                                                                                          ===




           
                Shares used in computing basic net income per share                                                                                                                      69,709                                                        71,210                                       69,461         69,586         71,324





           
                Shares used in computing diluted net income per share                                                                                                                    69,944                                                        73,553                                       69,759         69,852         73,793









           
                (1) Stock-based compensation in each category:


                         
              Cost of revenues                                                                                                                                                $2,620                                                        $2,890                                       $2,536         $5,156         $5,431


                         
              Sales and marketing                                                                                                                                              6,031                                                         6,474                                        5,620         11,651         11,354


                         
              Product development                                                                                                                                              8,415                                                         7,735                                        9,654         18,069         15,222


                         
              General and administrative                                                                                                                                      11,200                                                         6,915                                       10,978         22,178         14,323





           
                (2) Net income attributable to SINA's ordinary shareholders is adjusted for diluted shares issued by our subsidiary and equity method investments.


                                                                                                        
              
                SINA CORPORATION


                                                                                        
              
                UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS


                                                                                                  
              
                (U.S. Dollars in thousands)




                                                                                                                                                          
         
     June 30,            
     
     December 31,


                                                                                                                                                                                 2019                        2018



                                                    
              
                Assets


     
              
                Current assets:


     
              
                Cash and cash equivalents                                                                                                                     $1,432,065                  $1,545,800


     
              
                Short-term investments                                                                                                                           599,048                     799,534


     
              
                Restricted cash                                                                                                                                  117,065                      97,032


     
              
                Accounts receivable, net                                                                                                                         613,796                     527,897


     
              
                Financing receivables, net(1)                                                                                                                    216,090


     
              
                Prepaid expenses and other current assets                                                                                                        570,784                     362,435



     
              
                      Subtotal                                                                                                                                 3,548,848                   3,332,698





                             Property and equipment, net                                                                                                                      256,837                     262,846


                             Operating lease right-of-use assets, net(2)                                                                                                       32,820                           -


                             Goodwill and intangible assets, net                                                                                                              315,867                     319,575


     
              
                Long-term investments                                                                                                                          2,300,967                   1,889,843


     
              
                Other assets                                                                                                                                      67,708                      81,127



     
              
                Total assets                                                                                                                                  $6,523,047                  $5,886,089





                                     
              
                Liabilities and Shareholders' Equity


     
              
                Current liabilities:


     
              
                Accounts payable                                                                                                                                $180,150                    $172,562


     
              
                Amount due to customers                                                                                                                           89,445                      97,032


     
              
                Accrued expenses and other current liabilities                                                                                                   665,302                     540,807


     
              
                Short-term bank loan                                                                                                                              70,838                      78,229


     
              
                Deferred revenues                                                                                                                                153,609                     139,306


     
              
                Short-term operating lease liabilities(2)                                                                                                         14,675


     
              
                Funding debts(1)                                                                                                                                 137,056


     
              
                Income taxes payable                                                                                                                              96,289                     115,725


     
              
                     Subtotal                                                                                                                                  1,407,364                   1,143,661





     
              
                Convertible debt                                                                                                                                 886,195                     884,123


     
              
                Long-term funding debts(1)                                                                                                                        43,688                           -


                             Long-term deferred revenues                                                                                                                       38,435                      43,652


                             Long-term operating lease liabilities(2)                                                                                                          20,026                           -


                             Other long-term liabilities                                                                                                                      109,741                      51,781



     
              
                     Total liabilities                                                                                                                         2,505,449                   2,123,217




     
              
                Shareholders' equity


     
              
                SINA shareholders' equity                                                                                                                      2,835,718                   2,717,791


     
              
                Non-controlling interests                                                                                                                      1,181,880                   1,045,081



     
              
                     Total shareholders' equity                                                                                                                4,017,598                   3,762,872




                             Total liabilities and shareholders' equity                                                                                                    $6,523,047                  $5,886,089





                             (1) In 2019, the Company set up few trusts, which were administered by third-party trust company to
                              invest in consumer
      loans to the individual borrowers recommended by the Company. The trusts are considered as variable
      interest entities
      under ASC 810. Accordingly, the financing receivables due from the borrowers and the loan payables to
      the third party
      investors of the trust units are recorded on the Company's consolidated balance sheet as financing
      receivables and funding
     debts, respectively.




                             (2) The Company adopted the new leasing guidance (ASU 2016-2) started from January 1, 2019, which
                              requires that a
      lessee recognize the assets and liabilities that arise from operating leases. The Company recognized a
      right-of-use asset
      and a liability relating to lease payments (the Lease Liability) in the statements of financial
      position for lease contracts
     having terms beyond 12 months period.


                                                                                    
           
             SINA CORPORATION


                                                                            
              
          UNAUDITED ADDITIONAL INFORMATION


                                                                               
              
          (U.S. Dollars in thousands)




                                             
     
     Three months ended                       
        
                Six months ended



                                             
     
     June 30,           
     
     March 31,                                              
     
     June 30,



                                                             2019                     2018                                                       2019        2019        2018






     
               Net revenues



     
               Portal:



     
               Portal Advertising                      $62,973                  $84,173                                                    $46,896    $109,869    $148,305



     
               Other                                    43,740                   30,631                                                     34,916      78,656      57,405




     
               Subtotal                                106,713                  114,804                                                     81,812     188,525     205,710





     
               Weibo:



     
               Advertising and marketing               370,660                  369,942                                                    341,141     711,801     672,891



     
               Weibo VAS                                61,176                   56,647                                                     58,036     119,212     103,581




     
                   Subtotal                            431,836                  426,589                                                    399,177     831,013     776,472





     Elimination                                         (5,495)                 (4,033)                                                   (5,850)   (11,345)    (4,070)



                                                         $533,054                 $537,360                                                   $475,139  $1,008,193    $978,112






     
               Cost of revenues



     
               Portal:



     
               Portal Advertising                      $25,011                  $28,546                                                    $21,660     $46,671     $57,919



     
               Other                                    22,823                   20,146                                                     16,884      39,707      36,615




     
               Subtotal                                 47,834                   48,692                                                     38,544      86,378      94,534





     
               Weibo                                    81,972                   61,790                                                     82,817     164,789     124,692





     Elimination                                         (5,495)                 (4,009)                                                   (5,838)   (11,333)    (4,046)



                                                         $124,311                 $106,473                                                   $115,523    $239,834    $215,180






     
               Gross margin



     
               
                       Portal                  55%                     58%                                                       53%        54%        54%



     
               
                       Weibo                   81%                     86%                                                       79%        80%        84%


                                                              77%                     80%                                                       76%        76%        78%


                                                                                                                                                                                                                                                                                          
              
                SINA CORPORATION


                                                                                                                                                                                                                                                                                  
        
            UNAUDITED RECONCILIATION OF NON-GAAP TO GAAP RESULTS


                                                                                                                                                                                                                                                                                   
        
            (U.S. Dollars in thousands, except per share data)






                                                                                                                                                                                                                       
              
                Three months ended

                                                                                                                                                                                                                                           ---

                                                                                                                                                                      
              
                June 30, 2019                                   
              
            June 30, 2018                                           
              
                March 31, 2019



                                                                                                                                                                                                                                                                                  
        
            Non-GAAP                                                                                                
        
          Non-GAAP                                                                        
       
         Non-GAAP


                                                                                                                                                                    
              
                Actual             
     
                Adjustments                                         
        
            Results                           
              
                Actual       
     
     Adjustments                   
        
          Results              
     
     Actual         
     
     Adjustments                        
       
         Results






     
             Advertising revenues                                                                                                                                                        $433,633                                                                                                    $433,633                                             $454,091                                                          $454,091           $388,025                                                                $388,025



     
             Non-advertising revenues                                                                                                                                                      99,421                                   (2,609)                             (a)                            96,812                                               83,269                 (2,609)     (a)                            80,660             87,114                    (2,609)         (a)                           84,505




     
             Net revenues                                                                                                                                                                $533,054                                  $(2,609)                                                          $530,445                                             $537,360                $(2,609)                                  $534,751           $475,139                   $(2,609)                                     $472,530

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          ===



                                                                                                                                                                                                                                      (2,609)                             (a)                                                                                                      (2,609)     (a)                                                                       (2,609)         (a)


                                                                                                                                                                                                                                        2,620                              (b)                                                                                                        2,890      (b)                                                                         2,536          (b)




     
             Gross profit                                                                                                                                                                $408,743                                       $11                                                           $408,754                                             $430,887                    $281                                   $431,168           $359,616                      $(73)                                     $359,543

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          ===



                                                                                                                                                                                                                                     (25,646)                             (b)                                                                                                     (21,124)     (b)                                                                      (26,252)         (b)


                                                                                                                                                                                                                                      (1,107)                             (c)                                                                                                      (1,523)     (c)                                                                       (1,124)         (c)



     
             Operating expenses                                                                                                                                                          $282,718                                 $(26,753)                                                          $255,965                                             $294,708               $(22,647)                                  $272,061           $272,687                  $(27,376)                                     $245,311

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          ===



                                                                                                                                                                                                                                      (2,609)                             (a)                                                                                                      (2,609)     (a)                                                                       (2,609)         (a)


                                                                                                                                                                                                                                       28,266                              (b)                                                                                                       24,014      (b)                                                                        28,788          (b)


                                                                                                                                                                                                                                        1,107                              (c)                                                                                                        1,523      (c)                                                                         1,124          (c)



     
             Income from operations                                                                                                                                                      $126,025                                   $26,764                                                           $152,789                                             $136,179                 $22,928                                   $159,107            $86,929                    $27,303                                      $114,232

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          ===



                                                                                                                                                                                                                                      (2,609)                             (a)                                                                                                      (2,609)     (a)                                                                       (2,609)        (a)


                                                                                                                                                                                                                                       28,266                              (b)                                                                                                       24,014      (b)                                                                        28,788          (b)


                                                                                                                                                                                                                                        1,107                              (c)                                                                                                        1,523      (c)                                                                         1,124          (c)


                                                                                                                                                                                                                                      (4,881)                             (d)                                                                                                           40      (d)                                                                        15,307          (d)


                                                                                                                                                                                                                                          315                              (e)                                                                                                       16,396      (e)                                                                      (80,806)        (e)


                                                                                                                                                                                                                                     (39,281)                            (f)                                                                                                       (8,849)     (f)                                                                       (7,436)         (f)


                                                                                                                                                                                                                                        1,037                              (g)                                                                                                        1,035     (g)                                                                          1,035          (g)


                                                                                                                                                                                                                                       18,605                              (h)                                                                                                         (85)     (h)                                                                        40,367          (h)



     
             Net income attributable to SINA's ordinary shareholders                                                                                                                      $51,424                                    $2,559                                                            $53,983                                              $35,052                 $31,465                                    $66,517            $33,083                   $(4,230)                                      $28,853

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          ===






     
             Diluted net income per share *                                                                                                                                                 $0.73                                                                                                       $0.76                                                $0.47                                                             $0.89              $0.46                                                                   $0.40

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          ===




     
             Shares used in computing diluted net income  per share                                                                                                                        69,944                                                                                                      69,944                                               73,553                                                            73,553             69,759                                                                  69,759







     
             Gross margin - advertising                                                                                                                                                       80%                                       1%                                                               81%                                                 82%                     1%                                       83%               78%                        1%                                          79%




     
             Gross margin - non-advertising                                                                                                                                                   61%                                      -1%                                                               60%                                                 69%                    -1%                                       68%               64%                       -1%                                          63%




     
             Operating margin                                                                                                                                                                 24%                                       5%                                                               29%                                                 25%                     5%                                       30%               18%                        6%                                          24%





                                                                                                                                                                                                            
     
        Six months ended



                                                                                                                                                                      
              
                June 30, 2019                                   
              
            June 30, 2018



                                                                                                                                                                                                                                                                                  
        
            Non-GAAP                                                                                                
        
          Non-GAAP


                                                                                                                                                                    
              
                Actual             
     
                Adjustments                                         
        
            Results                           
              
                Actual       
     
     Adjustments                   
        
          Results






     
             Advertising revenues                                                                                                                                                        $821,658                                                                                                    $821,658                                             $821,172                                                          $821,172



     
             Non-advertising revenues                                                                                                                                                     186,535                                   (5,218)                             (a)                           181,317                                              156,940                 (5,218)     (a)                           151,722




     
             Net revenues                                                                                                                                                              $1,008,193                                  $(5,218)                                                        $1,002,975                                             $978,112                $(5,218)                                  $972,894





                                                                                                                                                                                                                                      (5,218)                             (a)                                                                                                      (5,218)     (a)


                                                                                                                                                                                                                                        5,156                              (b)                                                                                                        5,431      (b)




     
             Gross profit                                                                                                                                                                $768,359                                     $(62)                                                          $768,297                                             $762,932                    $213                                   $763,145





                                                                                                                                                                                                                                     (51,898)                             (b)                                                                                                     (40,899)     (b)


                                                                                                                                                                                                                                      (2,231)                             (c)                                                                                                      (3,158)     (c)



     
             Operating expenses                                                                                                                                                          $555,405                                 $(54,129)                                                          $501,276                                             $553,464               $(44,057)                                  $509,407





                                                                                                                                                                                                                                      (5,218)                             (a)                                                                                                      (5,218)     (a)


                                                                                                                                                                                                                                       57,054                              (b)                                                                                                       46,330      (b)


                                                                                                                                                                                                                                        2,231                              (c)                                                                                                        3,158      (c)



     
             Income from operations                                                                                                                                                      $212,954                                   $54,067                                                           $267,021                                             $209,468                 $44,270                                   $253,738





                                                                                                                                                                                                                                      (5,218)                             (a)                                                                                                      (5,218)     (a)


                                                                                                                                                                                                                                       57,054                              (b)                                                                                                       46,330      (b)


                                                                                                                                                                                                                                        2,231                              (c)                                                                                                        3,158      (c)


                                                                                                                                                                                                                                       10,426                             (d)                                                                                                         (411)     (d)


                                                                                                                                                                                                                                     (80,491)                             (e)                                                                                                        9,170      (e)


                                                                                                                                                                                                                                     (46,717)                             (f)                                                                                                     (17,032)     (f)


                                                                                                                                                                                                                                        2,072                              (g)                                                                                                        2,070      (g)


                                                                                                                                                                                                                                       58,972                              (h)                                                                                                         (64)     (h)



     
             Net income attributable to SINA's ordinary shareholders                                                                                                                      $84,507                                  $(1,671)                                                           $82,836                                              $63,746                 $38,003                                   $101,749








     
             Diluted net income per share *                                                                                                                                                 $1.20                                                                                                       $1.16                                                $0.85                                                             $1.35






     
             Shares used in computing diluted net income per share                                                                                                                         69,852                                                                                                      69,852                                               73,793                                                            73,793







     
             Gross margin - advertising                                                                                                                                                       79%                                       1%                                                               80%                                                 80%                     1%                                       81%




     
             Gross margin - non-advertising                                                                                                                                                   63%                                      -2%                                                               61%                                                 67%                    -1%                                       66%




     
             Operating margin                                                                                                                                                                 21%                                       6%                                                               27%                                                 21%                     5%                                       26%






     
             (a)  To exclude the recognition of deferred revenue related to the license granted to Leju.



     
             (b)  To exclude stock-based compensation.



     
             (c)  To adjust amortization of intangible assets.



     
             (d)  To exclude non-GAAP to GAAP reconciling items on the share of equity method investments, net of share of amortization of intangibles not on their books.



     
             (e)  To exclude (gain) loss on sale of investments, (gain) loss on deemed disposal, fair value changes and impairment on investments, net.



     
             (f)  To exclude non-GAAP to GAAP reconciling items for the income attributable to non-controlling interests.



     
             (g)  To exclude the amortization of convertible debt issuance cost.



     
             (h)  To exclude the provision (benefit) for income tax related to item (c) and (e). Other non-GAAP to GAAP reconciling items have no income tax effect.**




      *  
              Net income attributable to SINA's ordinary shareholders is adjusted for diluted shares issued by our subsidiary and equity method investments.


      ** 
              The Company considered the tax implication arising from the reconciliation items, and those items recorded in entities in tax free jurisdictions were without relevant tax
         implications. For impairment on investments, valuation allowances were made for those differences the Company does not expect they can be realized in the foreseeable future.





     
             UNAUDITED RECONCILIATION OF SINA'S SHARE OF EQUITY INVESTMENTS' NON-GAAP TO GAAP RESULTS*




                                                                                                                                                                                                                       
              
                Three months ended

                                                                                                                                                                                                                                           ---

                                                                                                                                                                      
              
                June 30, 2019                                   
              
            June 30, 2018                                           
              
                March 31, 2019



                                                                                                                                                                    
              
                Actual             
     
                Adjustments                                       
        
          Non-GAAP Results                      
              
                Actual       
     
     Adjustments                
        
        Non-GAAP Results          
     
     Actual         
     
     Adjustments                      
       
       Non-GAAP Results





         
              
                To exclude stock-based compensation                                                                                                                                                                       $178                                                                                                                                          $833                                                                                   $287


         
              
                To exclude amortization of intangible assets resulting


         
              
                  from business acquisitions                                                                                                                                                                             1,048                                                                                                                                         1,115                                                                                  1,062


         
              
                To exclude loss on disposal and impairment on investments                                                                                                                                                   90                                                                                                                                            75                                                                                  6,713


         
              
                To exclude (gain) loss resulting from the fair value changes in


         
              
                  investments, net                                                                                                                                                                                     (5,525)                                                                                                                                      (1,313)                                                                                 7,915


         
              
                To exclude tax impacts related to amortization of intangible assets                                                                                                                                      (244)                                                                                                                                        (253)                                                                                 (248)


         
              
                Earning (loss) from equity method investments, net                                                                                                             $3,888                                  $(4,453)                                                            $(565)                                            $(2,944)                   $457                                   $(2,487)         $(16,675)                   $15,729                                        $(946)


         
              
                Share of amortization of equity investments' intangibles


         
              
                  not on their books                                                                                                                                              365                                     (365)                                                                                                                   351                   (351)                                                         358                      (358)


         
              
                Share of tax impacts related to amortization of


         
              
                  equity investments' intangibles not on their books                                                                                                               63                                      (63)                                                                                                                    66                    (66)                                                          64                       (64)


                                                                                                                                                                                              $4,316                                  $(4,881)                                                            $(565)                                            $(2,527)                    $40                                   $(2,487)         $(16,253)                   $15,307                                        $(946)







                                                                                                                                                                                                            
     
        Six months ended



                                                                                                                                                                      
              
                June 30, 2019                                   
              
            June 30, 2018



                                                                                                                                                                                                                                                                                  
        
            Non-GAAP                                                                                                
        
          Non-GAAP


                                                                                                                                                                    
              
                Actual             
     
                Adjustments                                         
        
            Results                           
              
                Actual       
     
     Adjustments                   
        
          Results





         
              
                To exclude stock-based compensation                                                                                                                                                                       $465                                                                                                                                        $1,417


         
              
                To exclude amortization of intangible assets resulting


         
              
                  from business acquisitions                                                                                                                                                                             2,110                                                                                                                                         2,238


         
              
                To exclude loss on disposal and impairment on investments, net                                                                                                                                           6,803                                                                                                                                         1,744


         
              
                To exclude (gain) loss resulting from the fair value changes in


         
              
                  investments, net                                                                                                                                                                                       2,390                                                                                                                                       (4,652)


         
              
                To exclude tax impacts related to amortization of intangible assets                                                                                                                                      (492)                                                                                                                                        (431)


         
              
                Loss from equity method investments, net                                                                                                                    $(12,787)                                  $11,276                                                           $(1,511)                                            $(5,026)                   $316                                   $(4,710)


         
              
                Share of amortization of equity investments' intangibles


         
              
                  not on their books                                                                                                                                              723                                     (723)                                                                                                                   575                   (575)


         
              
                Share of tax impacts related to amortization of


         
              
                  equity investments' intangibles not on their books                                                                                                              127                                     (127)                                                                                                                   152                   (152)


                                                                                                                                                                                           $(11,937)                                  $10,426                                                           $(1,511)                                            $(4,299)                 $(411)                                  $(4,710)







         
              
                * Earning (loss) from equity method investments is recorded one quarter in arrears.

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SOURCE SINA Corporation