Baidu Announces Second Quarter 2019 Results

BEIJING, Aug. 19, 2019 /PRNewswire/ -- Baidu, Inc. (NASDAQ: BIDU) ("Baidu" or the "Company"), the leading Chinese language Internet search provider, today announced its unaudited financial results for the second quarter ended June 30, 2019([1]).

"Our focus on strengthening Baidu's mobile ecosystem through knowledge-based content, BJH accounts, smart mini programs and managed pages on Baidu's platform is translating into better user experience, stronger traffic growth, and, we believe, ultimately higher conversion for our customers. In June, Baidu App DAUs reached 188 million, up 27% year over year, in-app search queries grew over 20% year over year and smart mini program MAUs reached 270 million, up 49% sequentially," said Robin Li, Baidu co-founder and CEO. "On Baidu's AI businesses, DuerOS voice assistant continues to experience strong momentum with installed base surpassing 400 million devices, up 4.5 fold year over year, and monthly voice queries surpassing 3.6 billion, up 7.5 fold year over year, in June. As mobile internet penetration in China slows, we are excited about the huge opportunity to provide content and service providers a cross-platform distribution channel beyond mobile, into smart homes and automobiles."

"Baidu delivered a solid second quarter with revenues reaching RMB 26.3 billion, growing 9% sequentially, and Baidu Core revenues growing 12% sequentially, despite the weak macro environment, our self-directed healthcare initiative, industry-specific policy changes and large influx of ad inventory." said Herman Yu, Baidu CFO. "With Baidu traffic growing robustly and our mobile ecosystem continuing to expand, we are in a good position to focus on capitalizing monetization and ROI improvement opportunities to deliver shareholder value."

Second Quarter 2019 Financial Highlights


                                                                      
       
            Baidu Inc.




     (in millions, except for per ADS information,            
            
       For the three-month ended



     unaudited)                                                 June 30,                             March 31,          June 30,   YOY     YOY[2]     QOQ        June 30,
                                                                     2018                                   2019               2019                                      2019



                                                           
     
          RMB              
            
              RMB         
     
       RMB                                
     
       US$



     
              Total revenues                                    25,972                                 24,123             26,326      1%         6%     9%           3,835





     
              Operating income (loss)                            5,422                                  (936)               233   (96%)                                34



     
              Operating margin                                     21%                                  (4%)                1%



     
              Non-GAAP operating income                          6,563                                    401              1,955   (70%)              388%             285



     
              Non-GAAP operating margin                            25%                                    2%                7%





     
              Net income (loss) attributable to Baidu            6,402                                  (327)             2,412   (62%)                               351



     
              Net margin                                           25%                                  (1%)                9%



     
              Non-GAAP net income attributable to Baidu          7,705                                    967              3,635   (53%)              276%             529



     
              Non-GAAP net margin                                  30%                                    4%               14%





     
              Diluted earnings (loss) per ADS                    18.14                                 (0.98)              6.57   (64%)                              0.96



     
              Non-GAAP diluted earnings per ADS                  21.83                                   2.77              10.11   (54%)              265%            1.47






                                                                      
       
            Baidu Core

                                                                                                                 ---


     (in millions, except for per ADS information,            
            
       For the three-month ended



     unaudited)                                                 June 30,                             March 31,          June 30,   YOY      YOY[2]    QOQ        June 30,
                                                                     2018                                   2019               2019                                      2019



                                                           
     
          RMB              
            
              RMB         
     
       RMB                                
     
       US$



     
              Total revenues                                    20,018                                 17,450             19,540    (2%)         3%    12%           2,846





     
              Operating income                                   6,736                                  1,091              2,109   (69%)               93%             307



     
              Operating margin                                     34%                                    6%               11%



     
              Non-GAAP operating income                          7,784                                  2,110              3,485   (55%)               65%             508



     
              Non-GAAP operating margin                            39%                                   12%               18%





     
              Net income attributable to Baidu                   8,158                                    703              3,731   (54%)              431%             543



     
              Net margin                                           41%                                    4%               19%



     
              Non-GAAP net income attributable to Baidu          8,831                                  1,824              4,740   (46%)              160%             690



     
              Non-GAAP net margin                                  44%                                   10%               24%

Other Highlights

Corporate

    --  Forbes named Baidu one of the "50 Most Innovative Companies" in China,
        recognizing Baidu Apollo for its leadership and innovation in autonomous
        driving, in its July 2019 China edition. Forbes also recognized iQIYI in
        the same issue for its leadership and innovation in online entertainment
        in China.
    --  Baidu Create, Baidu's annual AI developer conference, was held in July
        2019 in Beijing, where Baidu announced the synchronized v5.0 releases of
        Baidu Brain, DuerOS and Apollo. The Company also announced the
        development of Baidu Honghu, an energy-efficient AI chipset to power
        voice interactions in smart devices for homes and autos.
    --  Over 240 million Baidu users have used Baidu Maps voice features as of
        June 2019, up more than 2.5 fold from last year.
    --  In the second quarter of 2019, Baidu returned $291 million to its
        shareholders, increasing its accumulated return to US$778 million, under
        the 2018 Share Repurchase Program. In May 2019, Baidu's Board approved
        an additional US$1 billion repurchase under the 2019 Share Repurchase
        Program.

Mobile Ecosystem

    --  Baidu App daily active users ("DAUs") in June 2019 reached 188 million,
        growing 27% year over year. In-app search is providing better user
        experience through native-app like experiences with newsfeed, smart mini
        programs and managed pages.
    --  Baidu Smart Mini Program monthly active users ("MAUs") reached 270
        million in June 2019, up 49% in three months, continuing the strong
        momentum since its launch a year ago. Smart Mini Program allows Baidu to
        connect users to a broad range of services and information with
        native-app like experience.
    --  Baijiahao ("BJH accounts"), Baidu's feed content network, grew to 2.2
        million publisher accounts in June 2019, enabling influencers and media
        firms to not only share their information on Baidu's newsfeed and short
        video apps but also make their information fully searchable.
    --  Baidu continues to improve the user experience on its platform with
        Baidu AI, to identify and filter out low-quality, offensive and
        inappropriate ads and other content. In the first half of 2019, Baidu's
        AI filtered over one billion misleading, low-quality ad materials and
        tens of billions of offensive, inappropriate images, texts, videos and
        web links.

DuerOS

    --  DuerOS is a leading voice assistant for the Chinese language with
        installed base surpassing 400 million, up 4.5 fold year over year, and
        monthly voice queries surpassing 3.6 billion, up 7.5 fold year over year
        in June.
    --  DuerOS skills store has released over 2,400 skills in wide-ranging
        genres, including Xueersi (education), YY (live streaming), Meituan
        (local services) and China Construction Bank (financial services), and
        the DuerOS developer community has expanded to over 33,000 members.
    --  Baidu released DuerOS v5.0, enabling capabilities of full-duplex
        continued conversation, routines, home feed, home communication system
        and DLNA casting, which enables video streaming from Xiaodu smart
        speaker to TV through voice command.
    --  Baidu recently released the following first-party DuerOS smart devices:
        1) Xiaodu Smart Speaker Metal (MSRP $28) with enhanced infrared-enabled
        voice control; 2) Xiaodu Smart Speaker Play (MSRP $18, for kids); and 3)
        Xiaodu Smart Display 1C 4G (MSRP $100), supporting both Wi-Fi and
        cellular connectivity with a rechargeable lithium battery.
    --  Both Canalys and Strategy Analytics, leading global technology market
        analytics firms, ranked Xiaodu smart speakers first in smart speaker
        shipments in China and third globally for the first quarter of 2019.
    --  Geely Auto signed a strategic partnership with Baidu to pre-install
        DuerOS powered infotainment in Geely cars.

Apollo

    --  In June 2019, First Automotive Works (FAW) began production of
        autonomous passenger vehicles powered by Apollo for the robotaxi pilot
        program in Changsha, Hunan province.
    --  Baidu jointly published with BMW, Daimler, Volkswagen, Aptiv,
        Continental, Intel and other top-tier industry players the first
        autonomous-driving safety report in the world, Safety First for
        Automated Driving Report, in July 2019.
    --  Apollo's test fleet reached over 2 million test kilometers on the road
        in June 2019, spanning across 13 cities, including Beijing, Changsha,
        Xiong'an and Xiamen.
    --  As of July 2019, Baidu received almost half of the 204 autonomous
        driving pilot licenses granted in China, five times that of the next
        industry player. Baidu was also the only company in China to receive T4
        licenses, the highest level of autonomous driving test license issued by
        the Beijing Municipal Commission of Transport, which permits autonomous
        vehicles to operate in complex driving conditions, including urban
        roads, tunnels, school zones and other scenarios.

Cloud & AI Platform

    --  Both Canalys and Synergy Research ranked Baidu Cloud as a Top 3
        China-based PaaS and IaaS public cloud service provider in their China
        Public Cloud reports for the first quarter of 2019.
    --  Baidu's AI Open Platform saw strong adoption in the first six months of
        2019, with its developer base growing 37% to 1.3 million developer
        accounts. Through Baidu's AI Open Platform on Baidu Cloud, developers
        can leverage Baidu's comprehensive AI capabilities, such as speech
        recognition, natural language processing and computer vision, to build
        their products and solutions.
    --  Developer downloads on PaddlePaddle, Baidu's open-sourced deep learning
        platform, increased 45% sequentially in the second quarter of 2019.
        Baidu provides advanced, easy-to-use model training toolkits for
        PaddlePaddle, such as EasyDL and AI studio, to help developers build
        deep learning models at scale.

iQIYI

    --  iQIYI subscribers reached 100.5 million in June 2019, increasing 50%
        year over year, further strengthening its foundation to offer
        blockbuster original entertainment content.

Second Quarter 2019 Results

Total revenues reached RMB 26.3 billion ($3.84 billion), increasing 1% year over year, or 6% year over year, excluding the impact of announced divestures([2]), and increasing 9% quarter over quarter. Online marketing revenues were RMB19.2 billion ($2.80 billion), decreasing 9% year over year and increasing 9% quarter over quarter. Other revenues were RMB 7.1 billion ($1.03 billion), increasing 44% year over year, driven mainly by robust growth in iQIYI membership services, cloud and smart devices.

Revenue from Baidu Core reached RMB 19.5 billion ($2.85 billion), decreasing 2% year over year, or increasing 3% year over year, excluding the impact of announced divestures([2]), and increasing 12% quarter over quarter. Baidu Core's marketing services experienced softness in top sectors, including healthcare, online games, financial services, and auto/logistics sectors. Revenue from iQIYI reached RMB 7.1 billion ($1.04 billion), up 15% year over year. iQIYI membership services grew 38% year over year, while online advertising revenue fell 16% year over year.

Content costs were RMB 5.8 billion ($847 million), increasing 12% year over year, mainly due to increased investment in iQIYI content and, to a much lesser extent, in content for BJH accounts, Baidu's feed publisher network.

Traffic acquisition cost was RMB 3.4 billion ($499 million), increasing 27% year over year, as a result of higher TAC costs and expansion into offline digitalized screens and other areas.

Bandwidth costs were RMB 2.0 billion ($298 million), increasing 32% year over year, mainly due to increasing demand from feed, video and cloud services.

Other cost of revenues, which includes depreciation, operational costs, sales taxes and surcharges, and share-based compensation, was RMB 4.8 billion ($703 million), increasing 89% year over year, mainly due to higher cost of goods sold for smart home devices and higher depreciation expense.

Selling, general and administrative expenses were RMB 5.2 billion ($764 million), increasing 16% year over year, primarily due to increased investment in channel and promotional marketing, as well as the increase in personnel related expenses.

Research and development expenses were RMB 4.7 billion ($690 million), increasing 17% year over year, primarily due to the increase in personnel related expenses.

Operating income was RMB 233 million ($34 million), and operating margin was 1%. Operating income for Baidu Core was RMB 2.1 billion ($307 million), and Baidu Core operating margin was 11%. Non-GAAP operating income was RMB 2.0 billion ($285 million), and non-GAAP operating margin was 7%. Non-GAAP operating income for Baidu Core was RMB 3.5 billion ($508 million), and non-GAAP Baidu Core operating margin was 18%.

Total other income was RMB 1.2 billion ($180 million), increasing 69% year over year, mainly due to increased income from equity method investments and foreign exchange gains from RMB depreciation.

Income tax expense was RMB 416 million ($61 million), compared to RMB 1.1 billion in the second quarter of 2018. Effective tax rate was 28%, compared to 18% in the second quarter of 2018, primarily due to the lower pre-tax income from Baidu Core and iQIYI not being able to recognize tax benefit from its losses in the current period.

Net income attributable to Baidu was RMB 2.4 billion ($351 million), and net margin was 9%. Diluted earnings per ADS amounted to RMB 7 ($0.96). Net income attributable to Baidu Core was RMB 3.7 billion ($543 million), and Baidu Core net margin was 19%. Non-GAAP net income attributable to Baidu was RMB 3.6 billion ($529 million), and non-GAAP net margin was 14%. Non-GAAP diluted earnings per ADS amounted to RMB 10 ($1.47). Non-GAAP net income attributable to Baidu Core was RMB 4.7 billion ($690 million), and non-GAAP net margin for Baidu Core was 24%.

Adjusted EBITDA was RMB 3.4 billion ($489 million) and adjusted EBITDA margin was 13%. Adjusted EBITDA to Baidu Core was RMB 4.8 billion ($694 million) and Baidu Core adjusted EBITDA margin was 24%.

As of June 30, 2019, cash, cash equivalents, restricted cash and short-term investments were RMB 137.3 billion ($20.00 billion), and excluding iQIYI, cash, cash equivalents, restricted cash and short-term investments were RMB 120.9 billion ($17.61 billion). Free cash flow was RMB 5.6 billion ($817 million). Excluding iQIYI, free cash flow was RMB 4.9 billion ($710 million).

Financial Guidance

For the third quarter of 2019, Baidu expects revenues to be between RMB 26.9 billion ($3.84 billion([3])) and RMB 28.5 billion ($4.07 billion), representing -5% to 1% increase year over year, or -1% to 5% increase year over year, excluding revenues from announced divestures, and 2% to 8% increase quarter over quarter. Previously announced divestures, which were consummated in 2018, generated approximately RMB 1.0 billion revenue in the third quarter of 2018. This forecast reflects Baidu's current and preliminary view, which is subject to substantial uncertainty.

Conference Call Information

Baidu's management will hold an earnings conference call at 9:15 PM on August 19, 2019, U.S. Eastern Time (9:15 AM on August 20, 2019, Beijing/Hong Kong Time). Dial-in details for the earnings conference call are as follows:



     International:                
       +65 67135090



     
                Mainland China         4006208038



     US:                          
       +1 8456750437



     UK:                         
       +44 2036214779



     Hong Kong:                   
       +852 30186771





     Passcode for all regions:              9480017

A replay of the conference call may be accessed by phone at the following number until August 27, 2019:



              International:                      +61 2 8199 0299



              Passcode:                                   9480017

Additionally, a live and archived webcast of this conference call will be available at http://ir.baidu.com.

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. Baidu aims to make a complex world simpler through technology. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU." Currently, ten ADSs represent one Class A ordinary share.

Contacts

Investors Relations, Baidu, Inc.
Tel: +86-10-5992-8888
Email: ir@baidu.com

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, the outlook for the third quarter of 2019, quotations from management in this announcement, as well as Baidu's and other parties' strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Baidu's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Baidu's growth strategies; its future business development, including development of new products and services; its ability to attract and retain users and customers; competition in the Chinese Internet search and feed market; competition for online marketing customers; changes in the Company's revenues and certain cost or expense items as a percentage of its revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to intellectual property rights; the expected growth of the Chinese-language Internet search and feed market and the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and Internet search providers, and general economic conditions in China and elsewhere. Further information regarding these and other risks is included in the Company's annual report on Form 20-F and other documents filed with the Securities and Exchange Commission. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of the date of the press release, and Baidu undertakes no duty to update such information, except as required under applicable law.

Non-GAAP Financial Measures

To supplement Baidu's consolidated financial results presented in accordance with GAAP, Baidu uses the following non-GAAP financial measures: non-GAAP operating income (loss), non-GAAP operating margin, non-GAAP net income (loss) attributable to Baidu, non-GAAP net margin, non-GAAP diluted earnings per ADS, adjusted EBITDA, adjusted EBITDA margin and free cash flow. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP.

Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain items that may not be indicative of its recurring core business operating results, such as operating performance excluding not only non-cash charges, but also other items that are infrequent or unusual in nature. The Company believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing its performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management's internal comparisons to Baidu's historical performance and liquidity. The Company believes these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude certain items that have been and will continue to be for the foreseeable future a significant component in the Company's results of operations. These non-GAAP financial measures presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting their usefulness as comparative measures to the Company's data.

Non-GAAP operating income represents operating income excluding share-based compensation expenses and amortization of intangible assets resulting from business combinations.

Non-GAAP net income attributable to Baidu represents net income attributable to Baidu excluding share-based compensation expenses, amortization of intangible assets resulting from business combinations, disposal gain or loss, impairment of long-term investments, fair value change of long-term investments, adjusted for related income tax effects. Baidu's share of equity method investments for these non-GAAP reconciling items, amortization of intangible assets not on the investees' books, accretion of their redeemable noncontrolling interests, and the gain or loss associated with the issuance of shares by the investees at a price higher or lower than the carrying value per shares, adjusted for related income tax effects, are also excluded.

Non-GAAP diluted earnings per ADS represents diluted earnings per ADS calculated based on non-GAAP net income attributable to Baidu, adjusted for accretion for the redeemable noncontrolling interests. Adjusted EBITDA represents operating income excluding depreciation, amortization of intangible assets resulting from business combinations, and share-based compensation expenses. Free cash flow represents net cash provided by operating activities less capital expenditures.

For more information on non-GAAP financial measures, please see the tables captioned "Reconciliations of non-GAAP financial measures to the nearest comparable GAAP measures."

<hr/>

[1] Unless otherwise noted, all translations from RMB to U.S. dollars are made at a rate of RMB6.8650 to US$1.00, the effective noon buying rate as of June 28, 2019, in The City of New York for cable transfers of RMB as certified for customs purposes by the Federal Reserve Bank of New York. Translations are provided for the convenience of the reader.

[2] Excluding revenues from divested businesses Global DU and Du Xiaoman (financial services), which were approximately RMB1.0 billion for the three months ended June 30, 2018.

[3] The translations from RMB to U.S. dollars for the expected revenues in the third quarter of 2019 are made at a rate of RMB7.0 to US$1.0, the rounded noon buying rate as of August 8, 2019, in The City of New York for cable transfers of RMB as certified for customs purposes by the Federal Reserve Bank of New York. We make no representation that any Renminbi or U.S. dollar amounts could have been, or could be, converted into U.S. dollars or Renminbi, as the case may be, at this rate, or any particular rate, or at all.



     
                Baidu, Inc.



     
                Condensed Consolidated Balance Sheets



     (In millions except for share information, unaudited)


                                                                                                                                               
       
       December 31, June 30,  June 30,


                                                                                                                                                               2018      2019       2019



                                                                                                                                                 
       
          RMB        RMB       USD



     
                ASSETS



     
                    Current assets:



      Cash and cash equivalents                                                                                                                             27,638    20,718      3,018



      Restricted cash                                                                                                                                        2,189     2,221        324



      Short-term investments                                                                                                                               111,626   114,374     16,660



      Accounts receivable, net                                                                                                                               6,015     6,932      1,010



      Amounts due from related parties                                                                                                                         785     1,315        192



      Other assets, current                                                                                                                                  6,841     9,730      1,417



     
                    Total current assets                                                                                                                 155,094   155,290     22,621






     
                    Non-current assets:



      Fixed assets, net                                                                                                                                     17,903    19,306      2,812



      Intangible assets, net                                                                                                                                 9,181     8,474      1,234



      Goodwill                                                                                                                                              18,536    19,096      2,782



      Long-term investments, net                                                                                                                            80,454    83,648     12,185



      Amounts due from related parties                                                                                                                       4,297     4,120        600



      Deferred tax assets, net                                                                                                                               2,324     1,637        238



      Operating lease right-of-use assets                                                                                                                             7,075      1,031



      Other assets, non-current                                                                                                                              9,777     9,949      1,449



     
                    Total non-current assets                                                                                                             142,472   153,305     22,331






     
                Total assets                                                                                                                             297,566   308,595     44,952






     
                LIABILITIES AND EQUITY



     
                   Current liabilities:



             Short-term loans                                                                                                                                3,046     4,017        585



     Accounts payable and accrued liabilities                                                                                                               35,381    35,758      5,209



     Customer deposits and deferred revenue                                                                                                                  9,221     9,721      1,416



     Deferred income                                                                                                                                           523       505         74



     Long-term loans, current portion                                                                                                                           84       353         51



     Notes payable, current portion                                                                                                                          6,871     5,142        749



     Amounts due to related parties                                                                                                                          1,727     1,756        256



     Operating lease liabilities                                                                                                                                      2,248        327



     
                    Total current liabilities                                                                                                             56,853    59,500      8,667






     
                    Non-current liabilities:



     Deferred income                                                                                                                                            54        33          5



     Deferred revenue                                                                                                                                        1,309     1,079        157



     Amounts due to related parties                                                                                                                          4,360     4,348        634



     Long-term loans                                                                                                                                         7,456     7,197      1,048



     Notes payable                                                                                                                                          42,735    37,534      5,468



     Convertible senior notes                                                                                                                                4,712    11,919      1,736



     Deferred tax liabilities                                                                                                                                4,099     4,152        605



     Operating lease liabilities                                                                                                                                      4,332        631



     Other non-current liabilities                                                                                                                             236       297         43



     
                    Total non-current liabilities                                                                                                         64,961    70,891     10,327






     
                Total liabilities                                                                                                                        121,814   130,391     18,994






     
                Redeemable noncontrolling interests                                                                                                          716       949        138





     
                Equity


      Class A Ordinary Shares, par value US$0.00005 per share, 825,000,000 shares authorized, and  27,733,692 shares and  27,652,814 shares
       issued and outstanding as at December 31, 2018 and  June 30, 2019


      Class B Ordinary Shares, par value US$0.00005 per share, 35,400,000 shares authorized, and  7,201,254 shares and 7,201,254 shares issued
       and outstanding as at December 31, 2018 and June 30, 2019



     Additional paid-in capital                                                                                                                             33,441    36,196      5,273



     Retained earnings                                                                                                                                     129,246   129,297     18,834



     Accumulated other comprehensive income                                                                                                                    210       236         34




     
                    Total Baidu shareholders' equity                                                                                                     162,897   165,729     24,141



     
                    Noncontrolling interests                                                                                                              12,139    11,526      1,679




     
                Total equity                                                                                                                             175,036   177,255     25,820






     
                Total liabilities, redeemable noncontrolling interests, and equity                                                                       297,566   308,595     44,952



     
                Baidu, Inc.



     
                Condensed Consolidated Statements of Income (Loss)



     (In millions except for share, per share (or ADS) information, unaudited)


                                                                                                                                    
              
                Three Months Ended                                       
              
                Six Months Ended

                                                                                                                                                                                                                                                        ---

                                                                                                                                                            June 30,                                     March 31,                                     June 30,                      June 30,        June 30,         June 30,          June 30,


                                                                                                                                                                2018                                           2019                                          2019                           2019             2018              2019               2019



                                                                                                                                       
              
                RMB                   
              
                RMB                  
              
                RMB                
         
      USD(2)     
     
        RMB       
     
        RMB        
     
      USD(2)



     
                 Revenues:



      Online marketing services                                                                                                                              21,065                                         17,657                                        19,237                          2,802           38,234            36,894              5,374



      Others                                                                                                                                                  4,907                                          6,466                                         7,089                          1,033            8,645            13,555              1,975



     
                 Total revenues                                                                                                                            25,972                                         24,123                                        26,326                          3,835           46,879            50,449              7,349






     
                 Operating costs and expenses:



      Content costs                                                                                                                                           5,213                                          6,157                                         5,817                            847            9,407            11,974              1,744



      Traffic acquisition costs                                                                                                                               2,698                                          3,183                                         3,424                            499            4,954             6,607                962



      Bandwidth costs                                                                                                                                         1,550                                          2,040                                         2,048                            298            3,022             4,088                595



      Others                                                                                                                                                  2,551                                          3,459                                         4,827                            703            4,532             8,286              1,207



          Cost of revenues(1)                                                                                                                                12,012                                         14,839                                        16,116                          2,347           21,915            30,955              4,508



          Selling, general and administrative(1)                                                                                                              4,505                                          6,054                                         5,243                            764            7,647            11,297              1,646



          Research and development(1)                                                                                                                         4,033                                          4,166                                         4,734                            690            7,327             8,900              1,297



     
                 Total operating costs and expenses                                                                                                        20,550                                         25,059                                        26,093                          3,801           36,889            51,152              7,451




     
                 Operating income (loss)                                                                                                                    5,422                                          (936)                                          233                             34            9,990             (703)             (102)



      Other income:



      Interest income                                                                                                                                           882                                          1,072                                         1,205                            176            1,703             2,277                332



      Interest expense                                                                                                                                        (478)                                         (693)                                        (805)                         (117)           (830)          (1,498)             (218)



      Foreign exchange income (loss), net                                                                                                                        30                                          (313)                                          216                             31             (18)             (97)              (14)



      Income (loss) from equity method investment                                                                                                                69                                          (860)                                          429                             62            (108)            (431)              (63)



      Other income, net                                                                                                                                         231                                          1,694                                           193                             28            2,087             1,887                275



     
                 Total other income (loss), net                                                                                                               734                                            900                                         1,238                            180            2,834             2,138                312






     
                 Income (loss) before income taxes                                                                                                          6,156                                           (36)                                        1,471                            214           12,824             1,435                210



      Income taxes                                                                                                                                            1,086                                            294                                           416                             61            2,206               710                104




     
                 Net income (loss)                                                                                                                          5,070                                          (330)                                        1,055                            153           10,618               725                106




      Less: net income (loss) attributable to noncontrolling interests                                                                                      (1,332)                                           (3)                                      (1,357)                         (198)         (2,478)          (1,360)             (198)




     
                 Net income (loss) attributable to Baidu                                                                                                    6,402                                          (327)                                        2,412                            351           13,096             2,085                304








     Earnings (loss) per ADS (1 Class A ordinary share equals 10 ADSs):



      -Basic                                                                                                                                                  18.32                                         (0.98)                                         6.84                           1.00            37.17              5.86               0.85



      -Diluted                                                                                                                                                18.14                                         (0.98)                                         6.57                           0.96            36.81              5.72               0.83



     Earnings (loss) per share for Class A and Class B ordinary shares:



      -Basic                                                                                                                                                 183.16                                         (9.81)                                        68.38                           9.96           371.73             58.60               8.54



      -Diluted                                                                                                                                               181.36                                         (9.81)                                        65.69                           9.57           368.10             57.22               8.34



     Weighted average number of Class A and Class B ordinary shares outstanding:



     Basic                                                                                                                                               34,953,564                                     34,966,643                                    34,996,791                     34,996,791       34,896,297        34,981,800         34,981,800



     Diluted                                                                                                                                             35,299,428                                     34,966,643                                    35,044,719                     35,044,719       35,240,508        35,055,695         35,055,695





     (1)  Includes share-based compensation expenses as follows:



      Cost of revenues                                                                                                                                           60                                             66                                            99                             14               95               165                 24



      Selling, general and administrative                                                                                                                       302                                            516                                           503                             74              593             1,019                148



      Research and development                                                                                                                                  755                                            626                                         1,022                            149            1,207             1,648                240



      Total share-based compensation expenses                                                                                                                 1,117                                          1,208                                         1,624                            237            1,895             2,832                412



     (2)  All translations from RMB to U.S. dollars are made at a rate of RMB6.8650 to US$1.00, the effective noon buying rate as of June 28, 2019, in The City of New York for cable transfers of RMB as certified for customs purposes by the Federal Reserve Bank of New York.



     
                Baidu, Inc.



     
                Selected Information



     (In millions except for per ADS information, unaudited)


                                                                                                                                          Three months ended                                                 Three months ended               
        
                Three months ended                                 Three months ended
                                                                                                                              June 30, 2018 (RMB)                                             March 31, 2019 (RMB)                              June 30, 2019 (RMB)                              June 30, 2019 (USD)

                                                                                                                                                                                                                                                                                                         ---

                                                                                                                                              Baidu Core                               iQIYI    Elim & adj(3)                   Baidu, Inc.                              Baidu Core    iQIYI          Elim & adj(3)                   Baidu, Inc.      Baidu Core         iQIYI        Elim & adj(3)             Baidu, Inc.         Baidu Core          iQIYI           Elim & adj(3)              Baidu, Inc.



     
                Total revenues                                                                                                                     20,018                            6,170             (216)                        25,972                                   17,450     6,990                   (317)                        24,123           19,540          7,110                 (324)                  26,326               2,846           1,036                   (47)                      3,835



     
                  YOY                                                                                                                                                                                                                                                                                                                                   (2%)           15%                                           1%



     
                  YOY excluding revenue from divested businesses(1)                                                                                                                                                                                                                                                                                       3%                                                         6%



     
                  QOQ                                                                                                                                                                                                                                                                                                                                    12%            2%                                           9%





     Operating costs and expenses:



       Cost of revenues (2)                                                                                                                           6,061                            6,107             (156)                        12,012                                    7,849     7,277                   (287)                        14,839            9,453          6,981                 (318)                  16,116               1,377           1,017                   (47)                      2,347



       Selling, general and administrative (2)                                                                                                        3,628                              950              (73)                         4,505                                    4,940     1,141                    (27)                         6,054            3,898          1,346                   (1)                   5,243                 568             196                                               764



       Research and development (2)                                                                                                                   3,593                              441               (1)                         4,033                                    3,570       598                     (2)                         4,166            4,080            655                   (1)                   4,734                 594              96                                               690




     
                Total operating costs and expenses                                                                                                 13,282                            7,498             (230)                        20,550                                   16,359     9,016                   (316)                        25,059           17,431          8,982                 (320)                  26,093               2,539           1,309                   (47)                      3,801




     
                  YOY                                                                                                                                                                                                                                                                                                                                    31%           20%                                          27%



     
                  Cost of revenues                                                                                                                                                                                                                                                                                                                       56%           14%                                          34%



     
                  Selling, general and administrative                                                                                                                                                                                                                                                                                                     7%           42%                                          16%



     
                  Research and development                                                                                                                                                                                                                                                                                                               14%           49%                                          17%





     
                Operating income (loss)                                                                                                             6,736                          (1,328)               14                          5,422                                    1,091   (2,026)                    (1)                         (936)           2,109        (1,872)                  (4)                     233                 307           (273)                                               34



     
                  YOY                                                                                                                                                                                                                                                                                                                                  (69%)           41%                                        (96%)



     
                  QOQ                                                                                                                                                                                                                                                                                                                                    93%          (8%)



     
                Operating margin                                                                                                                      34%                           (22%)                                            21%                                      6%    (29%)                                                 (4%)             11%         (26%)                                           1%





       Total other income (loss),net                                                                                                                  2,078                            (768)            (576)                           734                                      689       211                                                   900            1,664          (426)                                        1,238                 242            (62)                                              180



       Less: income taxes                                                                                                                             1,081                                5                                           1,086                                      287         7                                                   294              410              6                                           416                  60               1                                                61



       Less: net income (loss) attributable to NCI                                                                                                    (425)                             (4)            (903)             (4)       (1,332)                                     790       (8)                  (785)             (4)           (3)           (368)            23               (1,012)       (4)       (1,357)               (54)              3                    (147)       (4)          (198)




     
                Net income(loss) attributable to Baidu                                                                                              8,158                          (2,097)              341                          6,402                                      703   (1,814)                    784                          (327)           3,731        (2,327)                1,008                    2,412                 543           (339)                   147                         351




     
                  YOY                                                                                                                                                                                                                                                                                                                                  (54%)           11%                                        (62%)



     
                  QOQ                                                                                                                                                                                                                                                                                                                                   431%           28%



     
                Net margin                                                                                                                            41%                           (34%)                                            25%                                      4%    (26%)                                                 (1%)             19%         (33%)                                           9%





     
                Other Key Metrics?



     
                Non-GAAP operating income (loss)                                                                                                    7,784                          (1,235)                                          6,563                                    2,110   (1,708)                                                  401            3,485        (1,526)                                        1,955                 508           (222)                                              285



     
                  YOY                                                                                                                                                                                                                                                                                                                                  (55%)           24%                                        (70%)



     
                  QOQ                                                                                                                                                                                                                                                                                                                                    65%         (11%)                                         388%



     
                Non-GAAP operating margin                                                                                                             39%                           (20%)                                            25%                                     12%    (24%)                                                   2%             18%         (21%)                                           7%





     
                Non-GAAP net income (loss) attributable to Baidu                                                                                    8,831                          (2,004)                                          7,705                                    1,824   (1,508)                                                  967            4,740        (1,962)                                        3,635                 690           (286)                                              529



     
                  YOY                                                                                                                                                                                                                                                                                                                                  (46%)          (2%)                                        (53%)



     
                  QOQ                                                                                                                                                                                                                                                                                                                                   160%           30%                                         276%



     
                Non-GAAP net margin                                                                                                                   44%                           (32%)                                            30%                                     10%    (22%)                                                   4%             24%         (28%)                                          14%





     
                Adjusted EBITDA                                                                                                                     8,544                          (1,161)                                          7,397                                    3,372   (1,601)                                                1,770            4,766        (1,407)                                        3,355                 694           (205)                                              489



     
                Adjusted EBITDA margin                                                                                                                43%                           (19%)                                            28%                                     19%    (23%)                                                   7%             24%         (20%)                                          13%







     (1)  Excluding revenues from divested businesses Global DU and Du Xiaoman (financial services), which were approximately RMB1.0 billion for the three months ended June 30, 2018.



     (2)  Includes share-based compensation as follows:



      Cost of revenues                                                                                                                                   41                               19                                              60                                       30        36                                                    66               58             41                                            99                   8               6                                                14



      Selling, general and administrative                                                                                                               256                               46                                             302                                      338       178                                                   516              327            176                                           503                  48              26                                                74



      Research and development                                                                                                                          736                               19                                             755                                      584        42                                                   626              959             63                                         1,022                 140               9                                               149




      Total share-based compensation                                                                                                                  1,033                               84                                           1,117                                      952       256                                                 1,208            1,344            280                                         1,624                 196              41                                               237



      (3) Relates to intersegment eliminations and adjustments



      (4) Relates to the net loss attributable to iQIYI noncontrolling interests



     
                Baidu, Inc.



     
                Reconciliations of Non-GAAP Financial Measures to the Nearest Comparable GAAP Measures



     (In millions except for ADS and per ADS information, unaudited)


                                                                                                                                                                    Three months ended                                                              Three months ended                                       Three months ended                                                            Three months ended


                                                                                                                                                                    June 30, 2018 (RMB)                                                            March 31, 2019 (RMB)                                      June 30, 2019 (RMB)                                                           June 30, 2019 (USD)

                                                                                                                                                                                                                                                                                                                                                                                                           ---

                                                                                                                                                                         Baidu Core                               iQIYI                                Baidu, Inc.                                               Baidu Core                                iQIYI                               Baidu, Inc.          Baidu Core       iQIYI        Baidu, Inc.         Baidu Core          iQIYI           Baidu, Inc.



     
                Operating income (loss)                                                                                                                                        6,736                          (1,328)                                           5,422                                                     1,091                          (2,026)                                         (936)           2,109      (1,872)                233                 307           (273)                    34



     Add:  Share-based compensation expenses                                                                                                                                     1,033                               84                                            1,117                                                       952                              256                                          1,208            1,344          280               1,624                 196              41                    237



     Add:  Amortization of intangible assets(1)                                                                                                                                     15                                9                                               24                                                        67                               62                                            129               32           66                  98                   5              10                     14




     
                Non-GAAP operating income (loss)                                                                                                                               7,784                          (1,235)                                           6,563                                                     2,110                          (1,708)                                           401            3,485      (1,526)              1,955                 508           (222)                   285





     Add:  Depreciation of fixed assets                                                                                                                                            760                               74                                              834                                                     1,262                              107                                          1,369            1,281          119               1,400                 186              17                    204




     
                Adjusted EBITDA                                                                                                                                                8,544                          (1,161)                                           7,397                                                     3,372                          (1,601)                                         1,770            4,766      (1,407)              3,355                 694           (205)                   489





     
                Net income (loss) attributable to                                                                                                                              8,158                          (2,097)                                           6,402                                                       703                          (1,814)                                         (327)           3,731      (2,327)              2,412                 543           (339)                   351



     Add: Share-based compensation expenses                                                                                                                                      1,033                               84                                            1,081                                                       947                              256                                          1,092            1,337          280               1,495                 195              41                    218



     Add: Amortization of intangible assets(1), net of tax                                                                                                                          11                                9                                               17                                                        27                               49                                             54                8           52                  37                   1               8                      5



     Add: Disposal loss (gain), net of tax                                                                                                                                       (462)                                                                             114                                                      (31)                               1                                           (30)           (181)                          (181)               (26)                                 (26)



     Add: Impairment of long-term investments, net of tax                                                                                                                            -                                                                                                                                      279                                                                            279              162           23                 185                  24               3                     27



     Add: Fair value change of long-term investments, net of tax                                                                                                                 (338)                                                                           (338)                                                  (1,058)                                                                       (1,058)           (285)         (1)              (286)               (42)                                 (42)



     Add: Reconciling items on equity method investments, net of tax(2)                                                                                                            429                                                                              429                                                       957                                                                            957             (32)          11                (27)                (5)              1                    (4)




     
                Non-GAAP net income (loss) attributable to                                                                                                                     8,831                          (2,004)                                           7,705                                                     1,824                          (1,508)                                           967            4,740      (1,962)              3,635                 690           (286)                   529





     
                Diluted earnings (loss) per ADS                                                                                                                                                                                                              18.14                                                                                                                                  (0.98)                                           6.57                                                     0.96



     Add:  Accretion of the redeemable noncontrolling interests                                                                                                                                                                                                                                                                                                                                        0.05                                            0.05                                                     0.01



     Add:  Non-GAAP adjustments to earnings per ADS                                                                                                                                                                                                             3.69                                                                                                                                    3.70                                            3.49                                                     0.50




     
                Non-GAAP diluted earnings per ADS                                                                                                                                                                                                            21.83                                                                                                                                    2.77                                           10.11                                                     1.47





     
                Net cash provided by operating activities                                                                                                                      6,972                              156                                            7,128                                                     1,282                              379                                          1,661            6,074          891               6,965                 885             130                  1,015



     Less: Capital expenditures                                                                                                                                                (1,339)                           (166)                                         (1,505)                                                  (2,801)                           (172)                                       (2,973)         (1,204)       (155)            (1,359)              (175)           (23)                 (198)




     
                Free cash flow                                                                                                                                                 5,633                             (10)                                           5,623                                                   (1,519)                             207                                        (1,312)           4,870          736               5,606                 710             107                    817









     (1) This represents amortization of intangible assets resulting from business combinations.


      (2) This represents Baidu's share of equity method investments for other non-GAAP reconciling items, amortization of intangible assets not on the investee's books, accretion of their redeemable noncontrolling interests, and the gain or loss associated with the issuance of shares by the investees at a price higher or lower than the carrying value per shares, adjusted for related income tax
       effects.



     (3) Non-GAAP measures are adjusted retroactively to exclude: 1) amortization of intangible assets resulting from business combinations ; and 2) share-based compensation and amortization of intangible assets not on their books, resulting from equity method pick up; and 3) fair value change of the investees' long-term investments, net of tax, as follows:





     Non-GAAP operating income, previously reported                                                                                                                              7,769                          (1,244)                                           6,539                                                     2,043                          (1,770)                                           272            3,453      (1,592)              1,857                 503           (232)                   271



     Add:  Amortization of intangible assets(1)                                                                                                                                     15                                9                                               24                                                        67                               62                                            129               32           66                  98                   5              10                     14




     Non-GAAP operating income, revised                                                                                                                                          7,784                          (1,235)                                           6,563                                                     2,110                          (1,708)                                           401            3,485      (1,526)              1,955                 508           (222)                   285





     Non-GAAP net income attributable to Baidu, previously reported                                                                                                              8,565                          (2,013)                                           7,433                                                     1,524                          (1,557)                                           640            4,418      (2,025)              3,279                 643           (295)                   477



     Add: Adjustments relating to equity-method investments, net of tax                                                                                                            255                                                                              255                                                       273                                                                            273              314           11                 319                  46               1                     47



     Add: Amortization of intangible assets(1), net of tax                                                                                                                          11                                9                                               17                                                        27                               49                                             54                8           52                  37                   1               8                      5




     Non-GAAP net income attributable to Baidu, revised                                                                                                                          8,831                          (2,004)                                           7,705                                                     1,824                          (1,508)                                           967            4,740      (1,962)              3,635                 690           (286)                   529





     Adjusted EBITDA, previously reported                                                                                                                                        8,562                          (1,125)                                           7,417                                                     3,387                          (1,526)                                         1,820            4,780      (1,348)              3,388                 697           (196)                   494



     Less:  Adjustments to amortization of intangible assets                                                                                                                      (18)                            (36)                                            (20)                                                     (15)                            (75)                                          (50)            (14)        (59)               (33)                (3)            (9)                   (5)




     Adjusted EBITDA, revised                                                                                                                                                    8,544                          (1,161)                                           7,397                                                     3,372                          (1,601)                                         1,770            4,766      (1,407)              3,355                 694           (205)                   489

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SOURCE Baidu, Inc.