Sep 4, 2019   SOURCE: PR NewsWire

Subaru of America Celebrates Record August Sales and Best-Ever Sales Month in Company History

CAMDEN, N.J., Sept. 4, 2019 /PRNewswire/ --

    --  August 2019 marks best-ever sales month in company history
    --  Best-ever August - monthly sales increase 9.3 percent over August 2018
    --  93 consecutive months of yearly, month-over-month growth
    --  Best August ever for Crosstrek and Ascent
    --  Best month ever for Crosstrek
    --  66 consecutive months of more than 10,000 Outbacks sold
    --  73 Consecutive Months of more than 10,000 Forester Units

Subaru of America, Inc. today reported 70,039 vehicle sales for August 2019, a 9.3 percent increase compared with August 2018. August 2019 marked the best-ever sales month in the history of the company, topping the current record set in December 2018 (64,541). Year to date, Subaru also sold a record 473,670 vehicles, up 6.1 percent compared with the same period last year despite a tightening market.

August marked the 66th consecutive month of 40,000+ vehicle sales for the automaker. Crosstrek and Ascent sales were notably strong as each model achieved its best August ever. Crosstrek posted a 33.3 percent increase, while Ascent posted a 72.8 percent increase compared to August 2018. Forester achieved an increase of 10.6 percent over the same month a year ago.

"In closing out August, we are ecstatic to see Subaru achieve its best sales month in our history, with a record 93rd month of consecutive sales increases," said Thomas J. Doll, President and CEO, Subaru of America, Inc. "It is through the dedication of our retailers in satisfying our customers that we continue to see growing demand for our products, which should result in another record year for our franchise."

"August results were outstanding. It's always special to set an all-time sales record and shows our potential to continue growing," said Jeff Walters, Senior Vice President of Sales. "We'll also be starting September with historically low inventory levels. Our retailers and customers are excited about the production ramp up of the all-new 2020 Legacy and Outback models. These carlines will help us achieve more record months later this year and get us to our 2019 calendar year target of 700,000 units."


        Carline       Aug-19     Aug-18  % Chg   
       
       Aug-19   
       
       Aug-18    % Chg


                  
     
      MTD   
     
       MTD    MTD      
       
       YTD      
       
       YTD      YTD



        Forester      17,076      15,435   10.6%          118,026           108,471      8.8%


        Impreza        7,519       8,154   -7.8%           43,432            53,354    -18.6%


        WRX/
         STI           1,876       2,523  -25.6%           15,982            19,574    -18.4%


        Ascent         7,319       4,235   72.8%           54,723            10,721    410.4%


        Legacy         3,121       3,452   -9.6%           23,791            27,472    -13.4%


        Outback       17,110      18,006   -5.0%          129,249           125,097      3.3%


        BRZ              158         383  -58.6%            1,865             2,646    -29.5%


        Crosstrek     15,860      11,900   33.3%           86,602            99,039    -12.6%

    ---

        TOTAL         70,039      64,088    9.3%          473,670           446,374      6.1%

    ---

About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company's vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA has donated more than $120 million to causes the Subaru family cares about, and its employees have logged more than 40,000 volunteer hours. As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do. For additional information visit media.subaru.com. Follow us on Facebook, Twitter, and Instagram.

Dominick Infante
Director, Corporate Communications
(856) 488-8615
dinfante@subaru.com

Diane Anton
Corporate Communications Manager
(856) 488-5093
danton@subaru.com

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SOURCE Subaru of America, Inc.