Sep 19, 2019   SOURCE: PR NewsWire

North America In-app Advertising Market to 2025: Focus on Banner Ads, Rich Media, Interstitial, Video Ads, Advertising

DUBLIN, Sept. 19, 2019 /PRNewswire/ -- The "North America In-app Advertising Market (2019-2025)" report has been added to ResearchAndMarkets.com's offering.

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The North America In-app Advertising Market is expected to witness market growth of 17.2% CAGR during the forecast period (2019-2025).

The growth of the in-app advertising market can be attributed to the growing demand for mobile-based advertisement across significant industries. This trend has been linked to the popularity of online shopping, messaging, gaming, and other applications. Companies established in North America have higher advertisement budgets, due to which the requirement for in-app advertising is expected to be higher in these countries.

The in-app advertisement provides an opportunity for marketers to reach the target audience that is not easy to reach with conventional methods of marketing. Banner advertisements are one the most common type of in-app advertising. They consist of static or animated images or media that is placed in high-visibility areas on high-traffic applications.

The primary purpose behind banner advertising is to promote brands and/or to attract visitors to advertisers' websites in a cost-effective way. Nevertheless, marketers have shifted to video advertisements and native advertisements to improve advertising quality and enhance their impact.

Based on Platform, the market is segmented into Android, iOS and Others. Based on Type, the market is segmented into Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Others. Based on Application, the market is segmented into Messaging, Entertainment, Online Shopping, Gaming, Payments & Ticketing and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market.

Key Companies Profiled in the report include 

    --  Facebook, Inc.
    --  Twitter, Inc.
    --  Apple, Inc.
    --  Google, Inc.
    --  The Rubicon Project, Inc.
    --  InMobi Pte Ltd.
    --  Microsoft Corporation
    --  Verizon Communications, Inc.
    --  Tapjoy, Inc.
    --  Chartboost, Inc.

Key Topics Covered:

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation

Chapter 2. Market Overview
2.1 Introduction
2.2 Key Factors Impacting the Market

Chapter 3. Market Analysis
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Expansions
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2018)
3.3.2 Key Strategic Move: Leading Players

Chapter 4. North America In-app Advertising Market by Platform
4.1 North America In-app Advertising Android Market by Country
4.2 North America In-app Advertising iOS Market by Country
4.3 North America In-app Advertising Others Market by Country

Chapter 5. North America In-app Advertising Market by Type
5.1 Banner Ads Market by Country
5.2 Rich Media Ads Market by Country
5.3 Interstitial Ads Market by Country
5.4 Video Ads Market by Country
5.5 Advertising Market by Country

Chapter 6. North America In-app Advertising Market by Application
6.1 Messaging In-app Advertising Market by Country
6.2 Entertainment In-app Advertising Market by Country
6.3 Online Shopping In-app Advertising Market by Country
6.4 Gaming In-app Advertising Market by Country
6.5 Payments and Ticketing In-app Advertising Market by Country

Chapter 7. North America In-app Advertising Market by Country
7.1 US In-app Advertising Market
7.2 Canada In-app Advertising Market
7.3 Mexico In-app Advertising Market
7.4 Rest of North America In-app Advertising Market

Chapter 8. Company Profiles

For more information about this report visit https://www.researchandmarkets.com/r/nfma0t

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

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