No More Excuses: There is Now a More Comfortable Mammogram

MARLBOROUGH, Mass., Oct. 14, 2019 /PRNewswire/ --

     WHO:   Hologic, Inc. (Nasdaq: HOLX), is the maker
              of the Genius(TM) 3D Mammography(TM)
              exam, the only mammogram clinically
              proven to detect 20 to 65 percent more
              invasive breast cancers compared to 2D
              mammography alone.1,2





     WHAT:  October is Breast Cancer Awareness Month
              and Grammy award-winning artist and
              breast cancer survivor Sheryl Crow is
              encouraging women to make breast cancer
              screening a priority. Sheryl is joined by
              Dr. Jessica Shepherd, a leading OB/GYN
              and women's health expert, to discuss the
              importance of breast cancer screenings
              and what women need to know about a more
              comfortable and more accurate experience
              during their mammograms.




            For years, women have reported avoiding
              regular mammograms due in large part to
              the fear of discomfort associated with
              breast compression. In fact, a recent
              survey found that fear of physical
              discomfort was the top reason cited for
              avoiding a mammogram by women who never
              had one.




            Fortunately, Hologic now offers the
              SmartCurve(TM) breast stabilization
              system, which features a proprietary
              curved surface that mirrors the shape of
              a woman's breast to reduce pinching and
              allow better distribution of force over
              the entire breast. The system also
              features proprietary image processing
              algorithms that ensure the preservation
              of image quality and accuracy.




            In a clinical study comparing the
              SmartCurve system to standard
              compression, the SmartCurve system
              improved comfort in 93 percent of women
              who reported moderate to severe
              discomfort with standard compression. In
              addition, 95 percent of those surveyed
              would recommend facilities that use the
              system.(3)

The Genius(TM) 3D Mammography(TM) exam (also known as the Genius(TM) exam) is only available on a Hologic® 3D Mammography(TM) system. The Genius(TM) exam consists of a 2D and 3D(TM) image set, where the 2D image can be either an acquired 2D image or a 2D image generated from the 3D(TM) image set. There are more than 6,000 Hologic 3D Mammography(TM) systems in use across the United States, so women have convenient access to the Genius(TM) exam. To learn more about the Genius(TM) exam, visit http://www.Genius3DNearMe.com.

Media Contact
Jane Mazur
508.263.8764 (direct)
585.355.5978 (mobile)
jane.mazur@hologic.com

((1)) Results from Friedewald, SM, et al. "Breast cancer screening using tomosynthesis in combination with digital mammography." JAMA 311.24 (2014): 2499-2507; a multi-site (13), non-randomized, historical control study of 454,000 screening mammograms investigating the initial impact the introduction of the Hologic Selenia® Dimensions® on screening outcomes. Individual results may vary. The study found an average 41% increase and that 1.2 (95% CI: 0.8-1.6) additional invasive breast cancers per 1,000 screening exams were found in women receiving combined 2D FFDM and 3D(TM) mammograms acquired with the Hologic 3D Mammography(TM) System versus women receiving 2D FFDM mammograms only.
(2) Bernardi D, Macaskill P, Pellegrini M, et. al. Breast cancer screening with tomosynthesis (3D mammography) with acquired or synthetic 2D mammography compared with 2D mammography alone (STORM-2): a population-based prospective study. Lancet Oncol. 2016 Aug;17(8):1105-13.
(3) Smith, A. Improving Patient Comfort in Mammography. Hologic WP-00019 Rev 003 (2017).

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SOURCE Hologic, Inc.