Digimarc to 'Dress Up Your Design' at Adobe MAX 2019

BEAVERTON, Ore. and LOS ANGELES, Nov. 4, 2019 /PRNewswire/ -- Adobe MAX Booth #1113 - At this year's Adobe(®) MAX conference, taking place November 4-6 in Los Angeles, Digimarc Corporation (NASDAQ: DMRC) highlights various applications of the Digimarc Platform that transform any media, including apparel, into a "connected design." Demonstrations by Digimarc and its partners showcase the growing appetite for technology-centric design in the textile and materials industry. According to the International Data Corporation (IDC), the "smart clothing" market (3D-printed jackets, smart coats, connected clothes, etc.) is predicted to surpass a targeted revenue of $4 billion by 2024.

"The Digimarc Platform is empowering designers and consumer brands to create meaningful points of engagement in order to build deeper relationships with consumers and optimize their supply chains," said Bruce Davis, CEO, Digimarc. "Through the work with our partners, we're able to provide technology that ushers us into a fashion-forward future, offering consumer brands new ways to create digital experiences and connect with their suppliers and customers."

Digimarc will have demonstrations and product examples in its booth (#1113) from a number of partners including:

    --  'Connected' Dresses: Digimarc is showcasing two custom-made connected
        dresses designed by former Nike designer Edward Harber. The dresses were
        printed using a HP STITCH dye sublimation printer and contain Digimarc
        Barcode with unique serialized numbers, in addition to GTINs (Global
        Trade Identification Numbers). By scanning the dresses with a mobile
        device, consumers can get access to manufacturing information or
        additional styling options. Digimarc Barcode is a part of Link from HP,
        which provides consumer brands the ability to track and trace across
        their supply chain, enabling greater efficiency, product transparency,
        personalized customer engagement and brand protection. Digimarc is
        participating in HP's booth (#1001) with a coffee chat session and
        hands-on demonstrations."Fashion has always been a hotbed for
        innovation, and today, technology is transforming fashion at a faster
        pace than ever before," said Doris Brown-McNally, worldwide brand
        innovation manager, graphic solutions business, HP Inc. "HP and Digimarc
        offer manufacturers who digitally print apparel the ability to add
        serialized data to products to combat counterfeiting and product
        diversion."




    --  New Adobe Collaboration: Digimarc is demonstrating how Adobe Textile
        Designer plug-in for Adobe Photoshop(®) supports designers using the
        Digimarc tools for Adobe Creative Cloud(®). This new plug-in can easily
        extend Digimarc Barcode across an entire pattern, helping creatives
        seamlessly add a digital identity to textiles. Digimarc and Adobe have a
        rich history of collaboration across 20 years, providing the creative
        community and print industry professionals with the tools needed to
        create connected artwork."The combined power of Digimarc and Adobe
        technology gives textile designers a whole new landscape to explore,"
        said Mike Scrutton, director, print technology and strategy, Adobe.
        "Designers using the Digimarc tools for Creative Cloud in tandem with
        Adobe Textile Designer for Photoshop can easily add Digimarc to a single
        textile 'swatch' for a wide-range of benefits, including transparency
        and traceability, as well as creating new consumer experiences."




    --  Smart Sport Jerseys: Digimarc and Avery Dennison, a global material
        science and labeling solutions company, have teamed up to
        digitally-enhance sportswear. Avery Dennison has incorporated Digimarc
        into its jersey embellishments, such as logo patches or player names and
        numbers, to allow consumers to scan the item with an app-enabled phone
        and access digital content, such as exclusive videos, real-time game
        statistics and behind-the-scenes photos. Avery Dennison is the market
        leading supplier of external embellishments to apparel brands and sports
        organizations worldwide, including the Names and Numbers to the Premier
        League in the U.K."We are excited to partner with Digimarc. By adding
        Digimarc to our jersey embellishments, team sports organizations can use
        them as a new innovative consumer engagement channel," said Michael
        Colarossi, vice president of product line management, innovation and
        sustainability, Avery Dennison. "Global sports fans are devoted to their
        preferred teams and Avery Dennison's partnership with Digimarc helps
        brands, clubs, and leagues to create a unique digital connection between
        fans and their favorite players."

    --  Code Your Own Sticker: Digimarc will have a series of unique, digitally
        enabled stickers printed by HP Inc. that attendees can personalize by
        adding their own web payoff, showcasing how easy it is to make every
        design a personalized, connected design.
    --  A Scannable Booth Experience - The booth's wall panels and floor logo
        designs contain Digimarc, making it possible for designers to imagine
        media of all kinds having a scannable, interactive digital code.

The Digimarc Platform provides a reliable and efficient identification that powers a broad ecosystem of applications across industries, bringing convenience and enhanced experiences to users. To learn more about the Digimarc Platform and the company's Adobe MAX presence, visit its show page.

MAX: A Celebration of Digital Creativity and Innovation
MAX 2019 brings together some of the world's most innovative and prolific creatives to share their stories with more than 15,000 people at the Los Angeles Convention Center, with hundreds of thousands more watching online. This year, MAX will feature musician Billie Eilish with Takashi Murakami who collaborated on Eilish's animation-packed "you should see me in a crown" music video, director and producer M. Night Shyamalan, renowned photographer David LaChapelle and visual artist Shantell Martin. Emmy Award-winning writer and comedian John Mulaney hosts this year's MAX Sneaks - a preview of technology innovation brewing in Adobe Research. The conference can be livestreamed at max.adobe.com starting on Monday, November 4 at 9 a.m. PT and on Tuesday, November 5 at 10 a.m. PT.

About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is a pioneer in the automatic identification of everyday objects such as product packaging and virtually any media, including print, images and audio. The Digimarc Platform provides innovative and comprehensive automatic recognition technologies to simplify search, and transform information discovery through unparalleled reliability, efficiency and security. Digimarc has a global patent portfolio, which includes over 1,100 granted and pending patents. These innovations include state-of-the-art identification technology, Digimarc Barcode, as well as Digimarc Discover® software for barcode scanning, image recognition, as layers of its ground-breaking Platform. Digimarc is based in Beaverton, Oregon. The Digimarc Platform enables applications that benefit retailers and consumer brands, national and state government agencies, media and entertainment industries, and others. Visit digimarc.com and follow us @digimarc to learn more about The Barcode of Everything(®).

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SOURCE Digimarc Corporation