Global Head-UP Display Market Growth, Trends, and Forecast Report 2019-2024

DUBLIN, Nov. 13, 2019 /PRNewswire/ -- The "Head-UP Display Market - Growth, Trends, and Forecast (2019 - 2024)" report has been added to ResearchAndMarkets.com's offering.

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The head-up display (HUD) market is expected to register a CAGR of over 23% over the forecast period 2019 - 2024.

Growing awareness about passenger and vehicle safety, technological advancements of a head-up display, and increasing demand for luxury and high-end cars are driving the market's growth positively.

    --  Today vehicle owners are increasingly considering advanced automotive
        safety functions and technologies while making purchase decisions.
        Monitoring various in-vehicle displays can be a cause of distraction for
        the driver, triggering potential dangerous situations on the road.
        Enabled by active and passive systems, a HUD reduces driver distraction
        and increases driver safety.
    --  Additionally, over the last five years, continuous technological
        enhancements have resulted in the development of portable and
        interactive HUDs which is driving the market's growth.
    --  In the near future, AR head-up displays will help to make driving even
        more comfortable and safe. In August 2019, Jaguar Land Rover announced
        that it is developing next-generation HUD technology which could beam
        real-time safety information in front of the driver, and allow
        passengers to stream 3D movies directly from their seats as part of the
        shared, autonomous future.
    --  Furthermore, government regulations in the developed regions of North
        America and Europe are increasingly favoring automotive innovations and
        technologies that support vehicle and road safety. In October 2018, the
        U.S. Department of Transportation (USDOT) announced their latest federal
        guidance for automated vehicles entitled, Preparing for the future of
        transportation: Automated Vehicles 3.0. (AV 3.0). AV 3.0, reinforced the
        USDOT commitment for supporting safe integration of automation into the
        broad transportation system.
    --  The growing automotive production and trends such as connected vehicles,
        autonomous cars are also expected to fuel the adoption and demand for
        HUD over the forecast period.
    --  HUD's are widely used in commercial and military aircraft since it plays
        a significant role in supporting pilots and reducing collision risk with
        the terrain. Continuously growing military spending, coupled with the
        rising adoption of HUDs in civil aircraft are expected to favor the
        market's growth.
    --  Moreover, a rise in air passenger traffic is anticipated to result in
        the expansion of global aircraft fleet size, and consequently, boost the
        demand for HUDs from the civil aviation sector in the coming years. For
        instance, According to figures released by the International Civil
        Aviation Organization (ICAO), a total of 4.3 billion passengers were
        carried by air transport on scheduled services in 2018. This indicates a
        6.1% increase over 2017. The number of departures rose to approximately
        38 million globally.

Key Market Trends

Growing Adoption of HUD in Automotive Industry Driving the Market's Growth

    --  Digitalization is a major trend in the automotive industry. The industry
        has witnessed numerous technological advancements in the digital field
        from the last couple of decades. The technological enhancement in the
        form of HUD is one such example.
    --  A vehicle's HUD keeps drivers focused on the road, safely delivering
        speed, warning signals, and other vital vehicle and navigation
        information on the windshield directly in the driver's line of sight.
    --  The growing need for safety and user comfort is one of the most
        important factors driving the adoption of HUD in the automotive
        industry. Moreover, an increasing number of road accidents fuels the
        need for HUD. For instance, According to the World Health Organization,
        over 1.35 million people die each year as a result of road traffic
        crashes globally. Injuries from road traffic accidents are the leading
        cause of death among people aged between 5 and 29 years.
    --  The growing automotive industry is expected to contribute to the
        market's growth positively. For instance, According to the State Of the
        U.S. Automotive Industry report, 2018, and the American Automotive
        Policy Council report in August 2018, auto sales in the United States
        have increased by over 67% since 2009 (from 10.4 million to 17.4
        million).
    --  Luxury brands such as Audi, BMW, Lexus, Land Rover, and Mercedes-Benz,
        among others are offering a HUD system as a standard or optional add on
        feature across their premium vehicles.
    --  However, OEMs have been thinking and making them standard even in
        economy cars. In the year 2018, a Japanese manufacturer, Toyota,
        launched Camry with the largest windshield HUD, when compared to many
        other cars available in the market. The company has also made windshield
        HUD as a standard for its Prius model.
    --  Additionally, the implementation of AR has made HUD an important part of
        Advanced Driver Assistance Systems (ADAS). The OEM's are expected to
        include more ADAS applications in the vehicles in the next decade.
    --  BMW also includes entertainment functions into the HUD. It displays
        radio stations or song list as one scroll through them using a button on
        the steering wheel. Hence the launch of new car models equipped with HUD
        is anticipated to boost the market's growth.

Asia-Pacific is Expected to Witness Highest Growth Rate

    --  Asia-Pacific is expected to witness the highest growth rate owing to the
        growing demand from emerging economies such as China and India.
    --  The Central Government of China expects that China's automobile output
        will reach 30 million units by 2020 and 35 million units by 2025. With
        the growth in automobile production, the need for HUD is expected to
        increase, thereby impacting the market's growth positively.
    --  Additionally, the standardization of autonomous driving and advanced
        driver assistance systems (ADAS) is accelerating in China. Recently, the
        Ministry of Industry and Information Technology of the Chinese
        government issued the key working points of Intelligent Connected
        Vehicle Standardization for 2018 to promote and facilitate the
        development of the intelligent connected vehicles industry.
    --  China has to deal with numerous challenges, such as increasing air
        traffic, unfavorable weather conditions, and high rates of pollution.
        The authorities are rolling out several measures, including the
        compulsory use of HUDs. For instance, the Civil Aviation Administration
        of China (CAAC) has made it mandatory for all Chinese airlines for
        adopting HUD.
    --  India and China are significant contributors to the aviation industry
        developments in the region owing to increasing per capita GDP and
        domestic air connectivity. For instance, According to ICAO, Asia-Pacific
        recorded 42% of domestic traffic share and has grown by 10.4% in 2018.
        The Chinese aviation market is expected to witness significant growth
        over the next few years, as its three largest airlines, such as Air
        China, China Southern, and China Eastern, have ambitious fleet plans
        that will put their sizes at the top of airlines globally.
    --  Automotive manufacturers are expanding in the Indian market with
        advanced features. For instance, Korean company Kia Motors entered India
        with the launch of an SUV, Seltos. The vehicle boasts several
        segment-leading features such as air purifier, connected car features
        through UVO app, HUD, 8-unit Bose sound system, 360 camera, and
        ventilated seat.

Competitive Landscape

The head-up display market is competitive and fragmented, with the presence of a large number of global and regional players. The vendors are increasingly focusing on product differentiation and innovation.

    --  June 2019 - Continental AG has developed the first ultra-compact,
        high-performance HUD in a project initiated by its own development and
        production service provider, Continental Engineering Services. The HUD
        is particularly suitable for integration into cockpits with limited
        installation space, such as in the sports cars.
    --  January 2019 - Panasonice Automotive announced the launch of its latest
        fully integrated technology platform to transform the consumer
        experience and provide new flexibility and freedom for automakers. The
        company launched its latest SPYDR 2.0 at CES 2019, which is the single
        brain cockpit domain controller solution featuring a Driver Monitoring
        System (DMS) with Head-Up Display (HUD) Integration.

Market Dynamics

Market Drivers

    --  Technological Advancements of HUD
    --  Growing Awareness About Passenger and Vehicle Safety
    --  Growing Need for Connected Vehicles

Market Challenges

    --  High Cost of Advanced Head-Up Display Systems

Companies Mentioned

    --  Denso Corporation
    --  Nippon Seiki Co. Ltd.
    --  Panasonic Automotive Systems (Panasonic Corporation)
    --  Visteon Corporation
    --  Continental AG
    --  BAE Systems PLC
    --  Thales Group
    --  Garmin Ltd.
    --  Elbit Systems
    --  Pioneer Corporation
    --  Saab AB
    --  HUDWAY LLC
    --  Collins Aerospace (Rockwell Collins Inc.)

For more information about this report visit https://www.researchandmarkets.com/r/9w44t6

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