Digimarc Highlights Sustainable & Efficient Retail Applications at NRF 2020

BEAVERTON, Ore. and NEW YORK, Jan. 9, 2020 /PRNewswire/ -- NRF Booth #3229 - Digimarc Corporation (NASDAQ: DMRC), inventor of the Digimarc Platform for digital identification and detection, will highlight at this year's National Retail Federation (NRF) "Retail's Big Show" (Booth #3229), the growing adoption of the Platform across a range of media and applications. Digimarc and its growing partner ecosystem will showcase new use cases and retail benefits at this year's NRF including shrink and waste reduction, improved recycling and sustainability, connected apparel, better inventory management and recent print-to-digital programs. NRF is being held at the Jacob K. Javits Convention Center in New York City, January 12-14.

"NRF 2020 illustrates the maturation of the Digimarc Platform and how it actively supports retailers, consumer brands, recyclers and many leading suppliers who are addressing critical industry challenges, including improving store operations efficiency, reducing food waste and operational shrink, improving on-shelf availability, plastics sorting and more," said Bruce Davis, CEO, Digimarc. "Our demonstrations highlight many of the benefits that flow from the Platform, such as traceability, sustainability, efficiency and direct-to-consumer engagement."

Digimarc has developed a highly effective auto-identification and data capture Platform of unprecedented scope supported by a growing number of suppliers and application developers. The three core functions of the Digimarc Platform are identification, discovery and verification.

Booth demos highlighting Platform solutions developed by Digimarc and suppliers and application developers will include:

Sustainability & Reduce Waste

    --  'Digital Recycling Passport' for Plastic Packaging - Scanning
        demonstration of labels on product packaging with Digimarc Barcode.
        Digimarc is part of the HolyGrail 2.0 project, which aims to speed up
        the transition to a circular economy for plastics by increasing the
        quantity and quality of recyclable material identification in waste
        management systems via application of Digimarc Barcode.
    --  Reduce Food Waste - Demonstration of Digimarc Barcode on the fresh
        product labels of grab-and-go sandwiches for the "reduced-to-clear" use
        case, to make it easier for associates to surface discounted, fresh
        items to shoppers and sell them before they are discarded as shrink.
    --  Perform Targeted Track & Trace Operations - Digimarc Barcode on
        corrugated cardboard crates and clam shell packaging with enhanced
        labels makes it easy for food manufacturers to accurately and quickly
        identify specific lots of fresh foods expiring soon or needing to be
        recalled. By pinpointing specific product runs, manufacturers don't need
        to resort to inefficient mass disposals of products.
    --  Help Consumers Find Recycling Options - Demonstration of WestRock
        corrugated pizza boxes with Digimarc; when scanned with an app, it
        geo-locates the consumer and directs them to specific recycling
        guidelines for that municipality.
    --  Detect Bottom-of-Basket (BoB) Items to Reduce Shrink - Demonstrate BoB
        scanning with a 35-pack of Wegmans Spring Water in conjunction with
        Datalogic's (Booth #5337) LaneHawk LH5000 fixed retail scanner for loss
        prevention. When scanning product packaging with Digimarc Barcode,
        LaneHawk detects items left in the bottom of the basket that have not
        been scanned to prevent accidental or intentional shrink.
    --  "Scan & Go" the Digimarc Way - Demonstrate a Zebra (Booth #5555, #3301)
        PS20 Personal Shopper device mounted on a shopping cart that scans
        packaging and labels with Digimarc Barcode for a convenient "Scan & Go"
        option.
    --  Prevent Sales of Expired Fresh Items - Demonstration of "stop sale" use
        case with Datalogic (Booth #5337) Magellan 9800i and Toshiba Global
        Commerce Solution (Booth #3319) Point-of-Sale with ACE software system
        integrated with Digimarc software. Scanning an expired label with
        Digimarc Barcode notifies the cashier not to sell the item, preventing a
        poor customer experience and the sale of expired products.
    --  More Reliable Label Inspections - Video monitor highlighting Digimarc's
        work to support component accuracy and parts matching for leading
        manufacturers, such as Procter & Gamble, to reduce waste and protect
        profits. Read a case study.

Connected Apparel

    --  Digital Athletic Jerseys - Digimarc and Avery Dennison (Booth #5319), a
        global material science and labeling solutions company and leading
        supplier of external embellishments to the English Premier League, have
        teamed up to add Digimarc Barcode to athletic wear. Consumers can scan
        the jerseys' numbers, letters and patches with a smartphone to access
        digital content.
    --  Make Pick & Pack Inventory Easier & Eliminate Plastic Polybags -
        Demonstrating a fully-recyclable, paper-based solution made by Seaman
        Paper for shipping apparel in e-commerce boxes; a paper insert in the
        bag with Digimarc Barcode makes inventory management, Pick & Pack and
        the shipping process easier.
    --  Engage Consumers with Connected Footwear Boxes - Demonstrating footwear
        boxes printed by L&E, a global packaging solutions company, with labels
        containing Digimarc Barcode. Visitors can scan the labels and get
        digital content related to and highlighting "Singles Day," a global
        shopping day that originated in China, and last year, generated $60
        billion.
    --  Smart, Sustainable Clothes Hangers - Demonstration of recycled-content
        hangers from Ditto (made from paper fiberboard) with a Digimarc Barcode
        to illustrate consumer engagement, improved inventory management and
        increased logistical efficiencies. Retailers can capture data for
        apparel processing, sales and marketing.
    --  Digital Shopping with a Print Catalog/Magazine - Examples of the Walmart
        Holiday Catalog, Homes & Land magazines and HGTV Magazine with Digimarc
        Barcode where consumers can activate mobile shopping directly from the
        publications and seamlessly access other Internet benefits.
    --  Add Code to Digitally-Printed Fabric - Digimarc continues to demonstrate
        apparel innovation by adding codes to colorful "bomber jackets" worn by
        Digimarc booth staff. The jackets have Digimarc Barcode and the Digimarc
        design team used Digimarc Platform tools in conjunction with Adobe
        (Booth #5810, 4501) Creative Cloud tools to add connectivity to the
        jackets, supporting consumer and enterprise applications.

Inventory Management

    --  Scan Products on Shelf Faster - Digimarc and Zebra (Booth #5555, #3301)
        are demonstrating how inventory management is nearly 80 percent faster
        when scanning packaging and fresh product labels with Digimarc Barcode
        instead of the same products with the UPC/EAN barcode.

Connected Packaging

    --  Fast & Easy Package Scanning - Product packaging with Digimarc Barcode
        from some of the world's largest retailers and consumer brands. This
        offers a multitude of benefits, including reliable and faster checkout,
        improved inventory management, direct-to-consumer engagement, reduced
        food waste and overall improvements to supply chain operations and more.

For more information or to schedule a booth tour, visit www.digimarc.com/nrf.

To watch brief video on how Digimarc Barcode works, click here.

About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is a pioneer in the automatic identification of everyday objects such as product packaging and virtually any media, including print, images and audio. The Digimarc Platform provides innovative and comprehensive automatic recognition technologies to simplify search, and transform information discovery through unparalleled reliability, efficiency and security. Digimarc has a global patent portfolio, which includes over 1,100 granted and pending patents. These innovations include state-of-the-art identification technology, Digimarc Barcode, as well as Digimarc Discover® software for barcode scanning, image recognition, as layers of its ground-breaking Platform. Digimarc is based in Beaverton, Oregon. The Digimarc Platform enables applications that benefit retailers and consumer brands, national and state government agencies, media and entertainment industries, and others. Visit digimarc.com and follow us @digimarc to learn more about The Barcode of Everything(®).

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SOURCE Digimarc Corporation