Jan 31, 2020   SOURCE: PR NewsWire

Here's How to Reach Millennials, and Sell to Them, Effectively

IRVINE, Calif., Jan. 31, 2020 /PRNewswire-PRWeb/ -- MFour Mobile Research, a full-service market research firm, is pleased to announce its partnership with ROTH Capital to release the 2020 Millennial Survey. The survey uncovers essential buying traits and behaviors for the $1.4 trillion Millennial market.

"Millennials will make up nearly three-quarters of the workforce by 2025 and are rapidly redefining consumer patterns. Awareness and study of Millennial consumer behavior and preferences is essential to projecting business earnings," said David Bain, Managing Director, Senior Research Analyst at ROTH.

In this 8th annual survey for ROTH, MFour supplied a consumer panel for the research. For the 2,500 men and women millennials surveyed, there were 209 questions posed on behaviors.

Here are the top 10 statistics from the consumer survey:

    --  73% of millennials are Amazon Prime members.
    --  53% of millennials will pay 10% or more for socially responsible brands.
    --  47% are more likely to purchase digitally native brands that begin
        in-store.
    --  74% of millennials own either a Yeti, HydroFlask, or Contigo reusable
        water bottle.
    --  47% of millennials buy secondhand items for sustainability and
        affordability reasons.
    --  63% of millennials who buy online prefer to make returns in-store, and
        then 76% of those who return stay and shop after making an in-store
        return.
    --  Dollar Shave Club is the most used subscription, followed by Chewy, then
        Target.
    --  While millennials prefer traditional mattresses, Purple is more popular
        than Casper.
    --  Nike is the favorite brand in multiple categories including activewear,
        outdoor apparel, outdoor footwear, fashion footwear and climbing.
        Followed by Under Armour, The North Face, Adidas, Timberland, Vans, and
        Black Diamond.

Millennials are more connected than any previous generation. By studying their online and offline behavior, companies can better target consumers, and increase profitability.

"Our app, Surveys On The Go®, appeals directly to Millennials," says Chris St. Hilaire, CEO at MFour Mobile Research. "They're paid cash to provide their data and are motivated to do so."

To learn more about MFour Mobile Research, and its consumer panel, visit http://www.mfour.com/consumer-panel.

About MFour:

MFour introduced Surveys On The Go® (SOTG), a consumer research app, in 2011. With more than 2.5 million consumers, it's the largest, first-party panel in the US, with an average 4.5 stars out of 5-star ratings in Apple and Google Play stores.

Consumers share their opinions via surveys sent to their phones. When they drive by out-of-home ads, we see their locations, and field the survey in real-time. The result is measurable lift in awareness, recall, consideration and conversion.

The company continues to innovate and evolve market research products and processes. As the recognized leader in survey technology, MFour combines consumer opinions obtained through surveys with GPS tracking, together with observed online activities and purchases. To learn more, visit us online at http://www.mfour.com.

About Roth Capital Partners, LLC:

ROTH Capital Partners, LLC (ROTH), is a relationship-driven investment bank focused on serving emerging growth companies and their investors. As a full-service investment bank, ROTH provides capital raising, M&A advisory, analytical research, trading, market-making services and corporate access. Headquartered in Newport Beach, CA, ROTH is privately-held and employee owned, and maintains offices throughout the U.S. For more information on ROTH, please visit http://www.roth.com.

References:

1. https://www.lexingtonlaw.com/blog/credit-cards/millennial-spending-habits.html

SOURCE MFour