Strategy Analytics: Samsung Leads the Declining Smartphone Memory Market with 47% Revenue Share in CY 2019
The global market for smartphone memory chips reached a combined value of $39.3 billion in CY 2019, according to the Strategy Analytics Handset Component Technologies service report, “Smartphone Memory Market Share Q4 2019: Revenue declines as Samsung leads the NAND Flash and DRAM markets.”
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200409005525/en/
Smartphone NAND and DRAM Market Revenue Share CY 2019 (Source: Strategy Analytics)
According to the report, Samsung Memory maintained its smartphone memory market share leadership with 47 percent revenue share in CY 2019, followed by SK Hynix and Micron. Samsung continued to strengthen its position in both NAND Flash and DRAM markets. The top-three vendors captured almost 84 percent revenue share in the global smartphone memory market in CY 2019.
NAND Market
The total NAND Flash revenue for smartphones witnessed a decline of 29 percent year-over-year owing to the slowdown in the market demand in CY 2019. The market was dominated by Samsung Memory with a revenue share of 42 percent followed by Kioxia and SK Hynix, each having a share of 22 percent and 16 percent respectively in the smartphone NAND flash market in 2019.
DRAM Market
In CY 2019, the overall DRAM market revenue for smartphones recorded a decline of 27 percent year-over-year due to the fall in demand and pricing challenges. In terms of vendor share, Samsung Memory registered a revenue share of 51 percent followed by SK Hynix with 29 percent and Micron with 19 percent share.
Jeffrey Mathews, Analyst at Strategy Analytics says “In CY 2019, the memory market observed a decline in revenue owing to seasonality and existing oversupply in the market that lead to a fall in memory chip prices. Samsung Memory registered successful design wins with major smartphone OEMs for its NAND Flash and DRAM memory chips in CY 2019 which drove its revenue. The increase in the demand for eMMC and UFS based Multichip Packages contributed in the chip shipments for Samsung Memory and SK Hynix in CY 2019.
According to Stephen Entwistle, VP of Strategic Technologies Practice at Strategy Analytics, “The smartphone memory market is expected to witness a slowdown in memory demand ahead, owing to the disruptions in global smartphone production and waning demand in end-product markets due to COVID-19 pandemic. We also note that the memory vendors would soon enable their portfolio to leverage the growing demand for new memory technologies such as UFS 3.0 and LPDDR5 among smartphone OEMs.
#SA_Components
About Strategy Analytics
Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at www.strategyanalytics.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20200409005525/en/