TV Analytics Market to Reach $6.81 Bn, Globally, by 2026 at 17.8% CAGR: Allied Market Research

PORTLAND, Oregon, April 9, 2020 /PRNewswire/ -- Allied Market Research published a report, titled, "TV Analytics Market by Component (Software, and Service), Deployment Model (On-premise and Cloud), TV Transmission Type (Cable TV, Satellite TV/DTH, IPTV, and OTT), and Application (Content Development & Broadcasting, Competitive Intelligence, Churn Prevention and Behavior, Advertising Campaign Management, Audience Forecasting, and Others): Global Opportunity Analysis and Industry Forecast, 2019-2026." According to the report, the global TV analytics industry was estimated at $1.85 billion in 2018 and is expected to hit $6.81 billion by 2026, registering a CAGR of 17.8% from 2019 to 2026.

Drivers, restraints and opportunities

Rise in use of analytics in TV industry, development of Android TV, increase in trend of Subscription on Video Demand (SVoD) platforms, and surge in consumer demand for digital original series drive the growth of the global TV analytics market. On the other hand, lack of digital infrastructure in emerging economies, and dearth of skilled professionals hamper the growth to some extent. Nevertheless, massive growth of content in OTT industry is anticipated to pave the way for multiple opportunities in the near future.

Download Sample Report:

The software segment to retain its dominance by 2026

Based on component, the software segment contributed to nearly two-thirds of the global TV analytics market revenue in 2018, and is expected to dominate from 2019 to 2026. This is attributed to significant rise in usage of social media and its positive impact on branding & marketing of products The services segment, on the other hand, would cite the fastest CAGR of 19.1% by the end of 2026, as it helps organizations in effectively executing projects, maximizing their resource usage, as well as in streamlining their business operations.

The on-premise segment to maintain the lion's share during the estimated period

Based on deployment model, the on-premise segment held the major share in 2018, garnering nearly three-fifths of the global TV analytics market, owing to its advantageous features and flexible pricing. Simultaneously, the cloud segment would manifest the CAGR of 20.1% throughout the forecast period. Faster and easier services provided by the over-the-top service providers have spurred the segment growth.

For Purchase Inquiry:

North America to lead the trail till 2026

Based on region, North America accounted for nearly half of the global TV analytics market share in 2018, and is projected to rule the roost during the study period. Increasing requirement of original content has pushed telecom service providers in this province to incorporate digital content in their services which, in turn, has boosted the growth. At the same time, the Asia-Pacific region would portray the fastest CAGR of 23.0% by 2026. This is attributed to a number of factors such as rising number of smartphone as well as internet users, expanding digitization, and globalization motivated policies of governments.

Key market players-

    --  Edgeware AB
    --  Clarivoy
    --  Google LLC
    --  Parrot Analytics
    --  Adobe Systems Inc
    --  IBM Corporation
    --  Amobee
    --  DC Analytics,Realytics
    --  Tvsquared

Access AVENUE- A Subscription-Based Library (Premium on-demand, subscription-based pricing model) at:

Avenue is a user-based library of global market report database, provides comprehensive reports pertaining to the world's largest emerging markets. It further offers e-access to all the available industry reports just in a jiffy. By offering core business insights on the varied industries, economies, and end users worldwide, Avenue ensures that the registered members get an easy as well as single gateway to their all-inclusive requirements.

Avenue Library Subscription | Request for 14 days free trial of before buying:

Similar Reports:

Business Analytics Software Market Expected to Reach $86,451 Million by 2023

Predictive Analytics Market: Global Opportunity Analysis and Industry Forecast, 2020-2027

Customer Journey Analytics Market is expected to Reach $26.88 Billion by 2026

Manufacturing Predictive Analytics Market is Expected to Reach $2.52 Billion by 2026

About Us:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

David Correa
5933 NE Win Sivers Drive
#205, Portland, OR 97220
United States
Toll Free: +1-800-792-5285
UK: +44-845-528-1300
Hong Kong: +852-301-84916
India (Pune): +91-20-66346060
Fax: +1-855-550-5975
Follow Us on:
LinkedIn Twitter

View original content:

SOURCE Allied Market Research