Apr 15, 2020   SOURCE: PR NewsWire

Early Impacts of COVID-19 on Marketing Resource Management (MRM) Market - Exclusive Report by MarketsandMarkets(TM)

CHICAGO, April 15, 2020 /PRNewswire/ -- The ongoing COVID-19 pandemic--and the worldwide reaction to it--has compelled companies to radically rethink their strategies and the way they operate. We salute the industry experts helping companies survive and sustain in this pandemic.

https://mma.prnewswire.com/media/660509/MarketsandMarkets_Logo.jpg

At MarketsandMarkets(TM), analysts are undertaking continuous efforts to provide analysis of the COVID-19 impact on the Marketing Resource Management Market. We are working diligently to help companies take rapid decisions by studying:

    --  The impact of COVID-19 on the Marketing Resource Management Market,
        including growth/decline in product type/use cases due to the cascaded
        impact of COVID-19 on the extended ecosystem of the market
    --  The rapid shifts in the strategies of the Top 50 companies in the
        Marketing Resource Management Market
    --  The shifting short-term priorities of the top 50 companies' clients and
        their client's clients

You can request an in-depth analysis detailing the impact of COVID-19 on the Marketing Resource Management (MRM) Market: https://www.marketsandmarkets.com/speaktoanalystNew.asp?id=23114879

According to the recent report "Marketing Resource Management (MRM) Market by Component (Solutions and Services), Deployment Type, Organization Size (SMEs and Large Enterprises), Industry Vertical (Consumer Goods and Retail, BFSI, and Manufacturing), Region - Global Forecast to 2025", published by MarketsandMarkets(TM), the Marketing Resource Management Market is expected to grow from USD 2.9 billion in 2020 to USD 5.0 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 11.8% during the forecast period.

Key factors driving the Marketing Resource Management Market include benefits of modular suites with interconnected solutions and third-party integrations, need for ensuring brand and regulatory compliance, and need for reducing cycle time projections through content deduplication and distribution.

Browse in-depth TOC on "Marketing Resource Management Market"
100 - Tables
34 - Figures
163 - Pages

Download PDF Brochure:
https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=23114879

Large enterprises segment to hold a larger market size during the forecast period

The adoption of Marketing Resource Management solutions is high among large enterprises, due to high budget allocation, presence of the large number of vendors, digital assets, and workforce, extensive product portfolio and affordability due to economies of scale. Moreover, rising focus on customer experience compelling them to adopt robust marketing technologies that enable automated responses and suggestions for the curated campaign is another factor for the high adoption of Marketing Resource Management solutions among large enterprises.

Consumer goods and retail segment to grow at the highest CAGR during the forecast period

A growing need to market products and target customers based on the digital footprint drives retail and consumer goods companies to adopt advanced marketing technologies. With this, several retailers and consumer goods companies are leveraging the internet by launching their eCommerce site, using different mediums to connect with customers, and using Marketing Resource Management solutions to improve their marketing content distribution across those channels. Owing to this, the consumer goods and retail segment to grow at the highest CAGR.

Request Sample Pages:
https://www.marketsandmarkets.com/requestsampleNew.asp?id=23114879

North America to account for a high market share during the forecast period

North America has always been at the forefront of adopting advanced technologies and has depicted a high adoption of marketing technologies. With this, many companies in North America are increasingly adopting Marketing Resource Management solutions to improve marketing processes and enhance customer and partner experience with better content localization and distribution. Moreover, the direct presence of many major MRM vendors in North America has further added to the high adoption of Marketing Resource Management solutions in North America.

The global Marketing Resource Management Market comprises major solution providers, such as SAP (Germany), SAS (US), Aprimo (US), BrandMaker (Germany), Workfront (US), HCL Technologies (India), Oracle (US), Percolate (US), Allocadia (Canada), Adobe (US), Infor (US), Northplains (Canada), Broadridge (US), Sitecore (US), Contentserv (Switzerland), Bynder (US), censhare (Germany), MarcomCentral (US), Elateral (UK), Capital ID (Netherlands), Wedia (France), NewsCred (US), inMotionNow (US), and Simple (Australia). The study includes the in-depth competitive analysis of key players in the Marketing Resource Management Market with their company profiles, recent developments, and key market strategies.

Browse Adjacent Markets: Software and Services Market Research Reports & Consulting

About MarketsandMarkets(TM)

MarketsandMarkets(TM) provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies' revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets(TM) for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets(TM) are tracking global high growth markets following the "Growth Engagement Model - GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets(TM) now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets(TM) is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets's flagship competitive intelligence and market research platform, "Knowledge Store" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

Contact:
Mr. Sanjay Gupta
MarketsandMarkets(TM) INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA: +1-888-600-6441
Email: sales@marketsandmarkets.com

Visit Our Website: https://www.marketsandmarkets.com/

View original content:http://www.prnewswire.com/news-releases/early-impacts-of-covid-19-on-marketing-resource-management-mrm-market--exclusive-report-by-marketsandmarkets-301041046.html

SOURCE MarketsandMarkets