Amazon DSP Has More Benefits than Sponsored Ads, Says Leading Ad Expert

LONDON, May 13, 2020 /PRNewswire/ -- George Meressa, the founder of the paid-advertising agency Clear Ads Ltd., recently discussed the 10 features found on Amazon DSP that Sponsored Ads lack. "Amazon DSP and Sponsored Ads are both integral parts of Amazon's advertising capabilities, but without doubt, there are some areas where Amazon DSP is miles ahead," explains Meressa.

Find the original article at https://www.clearads.co.uk/10-features-found-on-amazon-dsp-and-not-sponsored-ads/

Although Sponsored Ads offers a cost-effective solution for professional sellers to boost visibility and sales on Amazon, the Amazon Demand Side Platform (DSP) brings a unique and valuable set of strengths to the table. Meressa highlights the following Amazon DSP features:

    --  Overlap reports - find out what audiences should be included within
        Amazon Advertising activities and extend campaign reach with overlapping
        audiences.
    --  Strong remarketing - provides a greater ability to regain the interest
        of prospects who have interacted with products without purchase, boosts
        conversion rates and helps develop stronger bonds with prospective
        customers.
    --  Advertise away from Amazon - promote items on a variety of trusted
        affiliated websites, each of which gives a much better chance of
        catching target audiences.
    --  Video advertising - using video content not only on Amazon itself but on
        IMDb and a range of other trusted websites, alongside Prime video
        streaming.
    --  Amazon DSP Reporting Center - provides an in-depth insight on
        add-to-carts, sales, engagement sales made through new to brand, brand
        store engagement and traffic.
    --  Target by postcode or location - display ads in selected areas to ensure
        ads match each target audience.
    --  Segment your campaigns - provides greater clarity and information about
        the activities undertaken and control where ads appear.
    --  Scheduling ads for set times - gives greater levels of control and
        allows users to boost activities during those times when ads are more
        frequent.
    --  Targeting by prior purchase behavior - allows for more focused and
        comprehensive advertising activities and reaching new audiences.
    --  Greater data leverage - use shopping transaction data to target
        customers based on prior behavior and purchase intent.

Additional information about Amazon DSP and the services provided by Clear Ads Ltd. can be found at https://www.clearads.co.uk/

About ClearAds
Clear Ads Limited was first set up in January 2011 with the sole purpose of helping small and medium sized companies advertise through Google Adwords. Over the last few years through word of mouth, our account managers have managed to help over 200 different companies gain better exposure to their website through Google Adwords.

Spokesperson: George Meressa

Phone: 02037474686

Email: info@clearads.co.uk

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SOURCE Clear Ads