May 28, 2020   SOURCE: PR NewsWire

Big Data Analytics Market - Assessing Post-Pandemic Growth Opportunities and Market Direction to Prepare for the Market Rebound

DUBLIN, May 28, 2020 /PRNewswire/ -- The "Post-pandemic Growth Opportunity Analysis of the Big Data Analytics Market" report has been added to ResearchAndMarkets.com's offering.

https://mma.prnewswire.com/media/539438/Research_and_Markets_Logo.jpg

This research measures the future impact of COVID-19 on the global Big Data Analytics (BDA) market. The embedded ecosystem has led to a hyper-connected world and the growth of the Internet of Things (IoT). Thanks to ubiquitous networks, IoT has connected all manner of endpoints and unveiled a treasure trove of data. This unprecedented volume of data has the potential to empower decision-makers as never before. Especially during the COVID-19 pandemic - including efforts to contain its spread and help businesses stay afloat - the need to extract, visualize, and execute this intelligence in near-real time is increasingly becoming a mission-critical objective.

The BDA market is classified into 2 major segments: data discovery and visualization (DDV) and advanced analytics (AA). Before the pandemic, both of these categories were experiencing a growing interest from investors across the world and had attracted millions of dollars in funding. Our research showed use cases across industry verticals and developing industry partnerships coming up across geographies to meet the growing demand for these solutions.

Key factors driving the BDA market in this scenario include: organizations realizing the operational advantages of using BDA to make more informed decisions, and an increased investment by government and intelligence (G&I) and healthcare sectors to manage the pandemic.

However, overall market growth is expected to be restrained due to a decrease in customer spending on BDA solutions as budgets get frozen or diverted to meet urgent operational needs, as layoffs decrease the available resources for BDA professionals, and as sales cycles lengthen. Additionally, there will be a lack of government funding to help SMBs bounce back from the slowdown in market demand.

In the face of the COVID-19 pandemic, the publisher considers two scenarios likely. In the first, more conservative scenario, the research assumes that it will take more than 18 months to contain the virus, and businesses will resume operations at full capacity after two years. In the second, more aspirational scenario, the research assumes that the COVID-19 virus will be contained by August, and businesses will be able to resume operations at full capacity before the end of 2020.

This study also presents key market trends, a future market outlook, vendor analysis, and growth opportunities in the market.

Research Scope

    --  Global market trend analyses, including market drivers, market
        restraints, and technology trends.
    --  Detailed revenue forecasts for the BDA market, including a Conservative
        market forecast and an Aspirational market forecast.
    --  Growth opportunities in the BDA market over the next 5 years.
    --  Companies to action and future market outlook.

Research Highlights

Base year of the forecast is 2019, and a forecast period from 2020-2025. Market revenue is measured in US Dollars.

COVID-19 has been a disruptive catalyst across every industry. This research has uncovered the following top of mind issues:

    --  Cash and Liquidity Crisis
    --  Employee Morale, Motivation and Productivity
    --  Diminished Sales Pipelines
    --  Disrupted Supply Chains
    --  Cost and Operations Optimization
    --  Revisiting Established/Traditional Business Models
    --  Changing/evolving Customer Engagement Models
    --  Rebuilding of the Growth Pipeline - Preparing for the Rebound
    --  The research highlights key trends impacting the BDA market and outlines
        future implications. These trends include Internet of Things (IoT)
        adoption and proliferation of data, Big Data fueling Machine Learning
        (ML), and Artificial Intelligence (AI) growth and data strategy becoming
        central to C-level business planning.

Research Benefits

Readers who will benefit from this research include advanced analytics vendors, data discovery and visualization vendors, organizations looking to better understand the BDA, vendors across banking, government, retail, telecommunication, health, and life sciences, and any company looking to venture into the market.

Key Issues Addressed

    --  In light of the pandemic is the market growing? If so, how long will it
        continue to grow and at what rate?
    --  What are the trends in the BDA market, and what are the implications for
        the global growth strategies of vendors?
    --  What are vendors doing to innovate in the market? Who is further along
        the curve in addressing these issues?
    --  What are the major drivers and restraints in the BDA market?
    --  What are the growth opportunities in the BDA market?
    --  Which market segment is growing faster AA or DDV?

Key Topics Covered:

1. Growth Environment

    --  Revised State of the BDA Market Due to the Pandemic
    --  Key Forecast Criteria
    --  Scenario 1: Conservative Forecast
    --  Scenario 1: Conservative Forecast Discussion
    --  Scenario 2: Aspirational Forecast
    --  Scenario 2: Aspirational Forecast Discussion
    --  Other Forecast Trends
    --  BDA Market Future Outlook

2. Growth Opportunities

    --  Growth Opportunity 1: Increasing Demand for BDA-powered AI/ML Use cases
        In Healthcare

3. Companies to Action

4. Appendix: Growth Pipeline Engine

For more information about this report visit https://www.researchandmarkets.com/r/qcwy0m

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

Media Contact:

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com

For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

View original content:http://www.prnewswire.com/news-releases/big-data-analytics-market---assessing-post-pandemic-growth-opportunities-and-market-direction-to-prepare-for-the-market-rebound-301066897.html

SOURCE Research and Markets