Experienced Industry Veterans Phil Case and Jeff Pearson join the Max Connect Team
DRAPER, Utah, May 29, 2020 /PRNewswire-PRWeb/ -- Max Connect Marketing announced recent additions to an already high-caliber agency team, Phil Case and Jeff Pearson. Jeff and Phil bring a combined 36 years of senior marketing and sales experience.
In Phil's role prior to joining Max Connect, he was the Managing Partner of Fluid Advertising, where he grew the agency from 4 to 35+ full-time employees in a 6-year period. His previous experience includes working with national and regional brands, such as BD Medical, Verizon, Sportsman Warehouse, Blackberry, Oldcastle Materials, Pluralsight, HP, and Circustrix. During his time at Fluid, Phil built three additional departments and added key service offerings such as account-based B2B marketing, Amazon Advertising and e-commerce conversion optimization. In 2018, Phil helped launch a 501(c)(6) The Utah Outdoor Association (UOA) to support the Outdoor Industry in Utah. He also took international cancer screening company, Anpac Bio-medical Science, public on the NASDAQ Exchange in January 2020, successfully raising over $17 Million in capital as part of the IPO.
Phil's current and previous board service includes Wasatch Adaptive Sports, Utah Outdoor Association, ACG Utah, BYU Management Society, Entrepreneur Organization Utah and Mountain West Capital Network.
"I am thrilled to join the Max Connect team," says Phil. "I have personally met and known dozens of agency owners in Utah and throughout the United States, but none have matched the digital marketing expertise and commitment to client growth that I have seen at Max Connect. Their willingness to constantly innovate and leverage new tools and cutting-edge techniques is impressive. Their insatiable curiosity with digital trends and consumption patterns allows the agency to maintain its leadership in data-driven marketing."
Jeff joins Max Connect from Zimmerman Advertising, where he was their Chief Client Officer. In addition to his experience in the agency space with Zimmerman, Jeff has vast experience as an in-house marketing executive at companies including Lids Sport Group, hhgregg, and Whirlpool.
At both hhgregg and Lids, Jeff was instrumental in the incredible growth and success of their e-commerce offerings, as he focused on driving omnichannel marketing initiatives across the organization. Through Jeff's talents, Lids.com's ecommerce revenues grew to more than 15% of total sales in 2018. Additionally, through Jeff's marketing leadership, hhgregg reached a combined $2.5B in revenue across its e-commerce property and its 225 brick and mortar locations.
Jeff's retail experience also includes new store openings, product launches, and social campaigns, as well as traditional marketing strategies and campaigns focused on driving store and website performance.
"I am excited for the opportunity to be part of the Max Connect Team and to work closely with clients to drive sales growth and long-term success for their businesses," says Jeff. "After meeting the Max Connect Team, I was immediately impressed with their entrepreneurial spirit and their drive for excellence on behalf of their clients. I am excited to bring my professional experience to Max Connect and to immediately add value to the organization."
About Max Connect
Max Connect Marketing is a nationally recognized digital marketing agency that connects organizations with audiences through data-driven marketing. As a Premier Google Partner, Max Connect is among the top digital marketing firms in the world.
Max Connect focuses on the hyper-targeting of audiences. We identify the right audience for your product or service, and then we get your message in front of that audience with high frequency using a combination of digital channels including Display, Social, Paid Search, Video Pre-roll, OTT, and Native Advertising. By focusing on the right audiences, Max Connect eliminates the waste in advertising dollars and maximizes every marketing dollar spent. To learn more, visit http://www.maxconnect.com.
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Max Connect Marketing
(801) 260-2835
pr@maxconnect.com
SOURCE Max Connect Marketing
