Hyundai Motor America Reports May 2020 Sales

FOUNTAIN VALLEY, Calif., June 2, 2020 /PRNewswire/ -- Hyundai Motor America reported total May sales of 57,619 units, a 13% decrease compared with May 2019. Retail sales grew 5% despite the COVID-19 pandemic. Fleet sales were down 79% and represented 5% of total volume. Hyundai's monthly sales results were significantly better than industry predictions that forecasted a 33% decline in May.

Hyundai sold 54,719 retail units in May, a substantial increase of 80% compared with the prior month, April 2020. Hyundai's SUVs represented 71% of the total retail mix, an all-time high. Tucson set an all-time monthly retail sales record, selling nearly 15,000 units for an increase of 23%. Santa Fe retail sales were up 1% and Palisade established a new overall and retail monthly sales record.

May Sales Summary


                May-20 May-19  2020 YTD   2019 YTD



        Hyundai 57,619  66,121    222,462     269,126

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"We were able to achieve a remarkable retail sales rebound thanks to our dealer partners, implementation of digital retail tools and providing customers with the right offers," said Randy Parker, vice president, National Sales, Hyundai Motor America. "We've also equipped our dealers with resources to ensure we are taking the necessary precautions to keep vehicles and facilities clean. Our inventory pipeline is in a good place as Hyundai Motor Manufacturing Alabama has been up and running since May 4. We're optimistic for the months ahead."

May Product and Corporate Activities

    --  Clean Assurance: Hyundai provided its dealer body with Clean Assurance
        guidelines to help safeguard the health of its customers and employees
    --  Healing Through Music: Musicians On Call and Hyundai Hope On Wheels
        partnered to have national recording artists deliver the healing power
        of music to patients and caregivers with surprise, once-in-a-lifetime
        virtual performances
    --  Best Non-Luxury CPO Program: For the third year in a row, Hyundai was
        identified as having the Best Non-Luxury Certified Pre-Owned (CPO)
        Program by Autotrader
    --  Best Car for Graduates: Autotrader also selected the Kona as one of the
        10 Best Cars for Recent College Graduates
    --  Sonata Hybrid Pricing: Hyundai released pricing for its all-new Sonata
        Hybrid, starting at $27,750 for the Sonata Hybrid Blue and $35,300 for
        the Sonata Hybrid Limited
    --  Marketing Initiatives: Hyundai collaborated with Tastemade to create the
        original programming series "Unadventurers," while Hyundai Motor Company
        announced a multi-picture promotional partnership with Sony Pictures
        Entertainment

Model Sales


            Vehicle  May-20 May-19  2020 YTD   2019 YTD

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            Accent    1,512   2,659      7,055      12,274

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            Elantra   7,608  15,733     40,889      68,431

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            Ioniq       626   1,471      4,570       5,992

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            Kona      6,536   7,197     24,824      30,748

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            Nexo         10      19         64          98

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            Palisade  7,866       0     28,286           0

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            Santa Fe  9,549  13,807     35,053      53,236

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            Sonata    5,852   8,599     24,882      38,753

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            Tucson   15,552  15,616     47,725      53,129

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            Veloster    858   1,020      3,481       6,465

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            Venue     1,650       0      5,633           0

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Hyundai Motor America
At Hyundai Motor America, we believe everyone deserves better. From the way we design and build our cars to the way we treat the people who drive them, making things better is at the heart of everything we do. Hyundai's technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance--our promise to create a better experience for customers. Hyundai vehicles are sold and serviced through more than 820 dealerships nationwide and nearly half of those sold in the U.S. are built at Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.

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SOURCE Hyundai Motor America