PriceSpider Acquires Commerce Connector Amplifying Its Ability to Optimize Brands' Digital Touchpoints for Conversion Worldwide
IRVINE, Calif., June 30, 2020 /PRNewswire-PRWeb/ -- Today, PriceSpider, the global leader in data and consumer analytics technology is announcing its acquisition of Commerce Connector, a Software-as-a-Service Company based in Germany that helps brands drive sales by easily and conveniently leading consumers worldwide to retailers. This acquisition gives PriceSpider an even stronger global presence to serve brands both domestically and internationally. In the wake of the current COVID-19 pandemic, PriceSpider data shows consumer traffic to brands' websites significantly outpaced traffic compared to the same time period last year. With this integration, PriceSpider and Commerce Connector will be able to help global brands better understand consumer buying patterns to optimize their digital touchpoints and capitalize on this increased traffic.
"In this fast paced environment, brands must ensure they're in front of consumers in the right place at the right time and our platform is the key driver to help them do this," said Anthony Ferry, Co-founder and CEO of PriceSpider. "We are constantly innovating to ensure our Where to Buy technology continues to keep brands ahead of the curve and remain competitive. With the addition of Commerce Connector, and its impressive portfolio of customers, we are expanding our international capabilities, while building strong relationships with global retailers to better support global brands."
Commerce Connector's high-performance platform is backed by precise and up-to-date data that delivers immediate results. By interfacing directly with thousands of online shops and retail stores, Commerce Connector helps to uncover where products are currently available to enable consumers to easily and quickly make purchases.
"We've always set out to uncover new ways to support brands across the globe, and PriceSpider's technology is the perfect complement to our approach," said Markus Röse, Managing Director of Commerce Connector. "With the combined PriceSpider-Commerce Connector platform we will extend our offer in Europe with solutions like rating/review or brand content monitoring and support our existing customers in the US with solutions like Minimum Advertised Pricing."
PriceSpider's comprehensive platform, including Where to Buy, Inventory and Stock Availability, and Minimum Advertised Pricing solutions, better protects brand integrity online by delivering deeper insights into how and where a brand's products are sold. PriceSpider has been listed among the Inc. 5000 fastest-growing private American companies for the past two years in a row. With this acquisition, PriceSpider and Commerce Connector are serving nearly 2,000 world-renowned brands across the globe.
"This news comes less than one year since PriceSpider acquired ORIS Intelligence, and the company continues to experience significant momentum fueled by an increased demand for more robust retail data technology," said Scott Hoch, partner at Frontier Capital. "With this news, PriceSpider is positioned to continue their rapid growth across consumer and business-to-business industries."
For more information, visit http://www.pricespider.com
About PriceSpider
PriceSpider is revolutionizing retail data technology by capturing actionable insights that improve the customer experience.
Combining decades of data on consumer shopping behaviors with its proprietary data collection platform, PriceSpider arms brands with intelligence from thousands of ecommerce sites and marketplaces to help them drive sales conversions and protect brand integrity at every possible digital touchpoint.
PriceSpider helps the world's biggest brands enrich the consumer journey and build long-lasting relationships with their shoppers, resulting in more revenue and higher profit margins. Learn more by visiting http://www.pricespider.com.
About Commerce Connector
Commerce Connector is a Software-as-a-Service-company based in Stuttgart, Germany, with teams in Taipei and Atlanta. Commerce Connector helps brands drive sales by leading consumers to retailers easily and conveniently. To this end, Commerce Connector works directly with thousands of online shops and retail stores. Based on product availability data, the Commerce Connector platform can provide brands with live information on where a product is currently available. In addition, data on purchasing behavior helps brands to continuously improve their conversion rates.
SOURCE PriceSpider
