Klarna interim report January - June 2020
STOCKHOLM, Aug. 27, 2020 /PRNewswire/ -- Today, Klarna Bank AB (publ), a leading global payments and shopping provider, has released its interim report for January - June 2020. The uniqueness of Klarna's consumer offering, providing a healthier, simpler and smarter alternative to credit cards, continues to drive consumer adoption and loyalty to us and our retailers globally. This is further boosted by our strong brand as well as our multiple services to smoothen the shopping experience - online and in store.
Highlights
-- Klarna has seen accelerated growth and demand from retailers and
consumers despite taking precautionary measures during the first half of
2020 due to Covid-19, including adjusting our credit policies globally.
-- The accelerated retailer and consumer demand supports the strong growth
in gross merchandise volume and total net operating income of 44% and
36% respectively YoY. Gross merchandise volume now amounts to USD 22bn
and total net operating income is USD 466m.
-- We have added more than 35,000 retailers to our already strong global
retailer base of more than 200,000, or approximately 200 new per day,
and we look forward to many going live very shortly for the peak
shopping season.
-- Across markets consumers continue to choose Klarna's innovative
experience when shopping. We have added almost 14 million consumers,
with especially strong growth in the US and UK where the number of
consumers has grown with close to 550% and 120% respectively compared to
the same period last year.
-- The number of monthly active app users has increased by almost 2x to 12
million, compared to the same period last year. We currently see
approximately 45,000 app installs every day globally, which is 3x as
fast compared to the same period last year.
-- Our balance sheet strength, combined with current all time high US
consumer credit quality indicators and continued focus on optimising an
elevated shopping experience for consumers, ensures that Klarna is well
positioned to meet the growing demand.
A preferred growth partner for our retail partners
-- Many retailers have recently expedited the development of their online
offering as this has become the key engagement channel, and the
investments we have made to create an elevated shopping experience have
supported this demand. New retailers include Sephora, Groupon, SHEIN,
Nixon, Charlotte Tilbury, Vans, The North Face, Ted Baker, Timberland,
Ralph Lauren, Club Monaco, Anine Bing, Domino's Pizza, NTWRK, Finish
Line, Aéropostale, Nautica and Fender and thousands more across
verticals and markets. They join other global brands like ASOS, H&M,
Gymshark, IKEA, Farfetch, Cult Beauty, Dyson, JD Sports, Acne Studios,
Peloton, Bose, Missguided, Samsung, Sonos, Beauty Bay, AliExpress,
Abercrombie & Fitch, Lenovo, APC, Agent Provocateur, Overstock, Good
American and Michael Kors.
-- Klarna is the `pay later' partner of choice for the top 100 highest
grossing merchants in the US.
-- We are driving millions of referrals and traffic each month from owned
channels to our retailers as consumers are actively seeking out
merchants where they can shop with Klarna, and since January we have
enabled more than 40 million clicks to retail partners.
-- Klarna's In-store proposition is now live in ten markets and is
resonating strongly with both retailers and consumers, especially as it
enables contactless payment options which provide customers the safety
and security they seek. Despite the obvious challenges of Covid-19,
volumes have grown more than 75% compared to the same period last year
across more than 13,000 stores.
-- The acquisition of SMB retailers continues at a fast pace supported by
our automatic onboarding solution. The number of new SMB retailers has
increased by 32% compared to the same period last year.
-- On average 1 million transactions are processed a day on the Klarna
platform.
Continued consumer growth
-- Our direct to consumer offering available in the Klarna app in US,
Australia and Sweden allows consumers to shop at any retailer, and helps
retailers and brands to be discovered, continues to grow in popularity.
The service has resonated especially well in the US, where monthly
active users have increased by 4x, boosting the consumer acquisition
rate and transaction volume. Since the launch in summer 2019, Klarna has
been the fastest growing player in the US payment sector outpacing our
closest competitors with almost 1,5 million more app installs.
-- The US continues to grow at a rapid pace, and so far almost 9 million
consumers have used our services. Consumers are shifting away from
credit cards as the offerings are not aligned with consumers' needs or
interests and this is where we can provide a healthier, more intuitive
and smarter alternative. The Klarna app currently has 1.2 million
monthly active users.
-- The strong growth and traction of the pay later offering in the UK
continues. About 9.5 million consumers have used Klarna's payment
services, and the inflow of new consumers since April has averaged more
than 95,000 on a weekly basis. The average aged consumer is 33 years
old.
-- The Klarna card is currently available in Sweden and Germany and has
with its smart, flexible and rewarding features including no fees, no
added FX cost, instant purchase notifications and the possibility to pay
with your phone continued to gain traction among consumers. Compared to
the same period last year, the number of issued cards to new users have
doubled and volumes have increased by more than 250%.
-- In line with Klarna's consumer friendly strategy and ambition to
decrease revenues related to late fees, app features that truly help
consumers keep track of their purchases and pay on time are continuously
developed and proven successful as share of late fee revenues continue
to decrease.
New product and market launches
-- We launched Vibe, the first global buy now, pay later shopper loyalty
program developed with direct input from consumers. The no-fee program
rewards consumers who pay on time, so as to encourage responsible
spending and is available to consumers in the US, and will be available
in Germany, Australia, Sweden and the UK. This is the next phase in
Klarna's efforts to evolve the shopping experience to deliver
inspiration, convenience and even more value through curated rewards and
benefits. During the first few weeks we had more than 500 users
enrolling per week from a limited base as the program is not rolled out
to all US users yet.
-- We have expanded our banking offering by launching our own savings
accounts with competitive rates in Sweden, which have seen immediate
traction. We have also partnered with Raisin to further strengthen our
presence on the German deposit market.
-- The demand for a better way to shop and pay is growing rapidly across
markets which is why we have launched in Australia, Belgium and Spain
and seen immediate traction during the period. We are also seeing
increased traction in Canada where we in partnership with PayBright have
launched several new retailers including Sephora, Boohoo, Groupe
Dynamite and TaylorMade.
The full report and the Business Update Presentation for January - June 2020 are available here.
For additional information, please contact:
Aoife Houlihan, VP of Communications
Phone: +46 (0) 728 55 80 47
Email: aoife.houlihan@klarna.com / press@klarna.com
About Klarna
We make shopping smoooth. With Klarna consumers can buy now and pay later, so they can get what they need today. Klarna's offering to consumers and retailers include payments, social shopping, and personal finances. Over 200,000 merchants, including H&M, IKEA, Expedia Group, Samsung, ASOS, Peloton, Abercrombie & Fitch, Nike and AliExpress have enabled Klarna's innovative shopping experience online and in-store. Klarna is the most highly valued private fintech in Europe with a valuation of $5.5bn and one of the largest private fintechs globally. Klarna was founded in 2005, has over 3,000 employees and is active in 17 countries. Klarna has been backed by Sequoia Capital since 2010 and more recently, Dragonner, Bestseller Group, Permira, Commonwealth Bank of Australia, Blackrock Holdings and Visa. For more information, visit www.klarna.com.
This information is information that Klarna Bank AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, at 08:00 CET on August 27, 2020.
This information was brought to you by Cision http://news.cision.com
The following files are available for download:
https://mb.cision.com/Public/1740/3182212/ad890748bea49f3e.pdf Klarna Bank AB publ -
Interim report 2020
https://mb.cision.com/Public/1740/3182212/a82635738adf8aaf.pdf Press release -Klarna
interim report
January -June 2020 1
https://mb.cision.com/Public/1740/3182212/a25b41f4af9131b9.pdf Klarna Holding AB -
Interim report 2020
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SOURCE Klarna Bank AB (publ)
