IAB Tech Lab Announces Speakers and Full Agenda for REBOOT 2020

NEW YORK, Aug. 31, 2020 /PRNewswire/ -- From September 15-17, leading industry thinkers from around the world will come together for IAB Tech Lab: REBOOT 2020. The three-day virtual summit is set to review the progress the industry has made this year, invite collaborative problem-solving, and inspire innovative strategies for designing a stronger, more sustainable, and flexible future.

"2020 has already been a year of historic changes. The challenge now is to ensure the changes lead to a better, more sustainable media industry. The issues we're discussing -- privacy, addressability, measurement, loss of third-party cookies, and more -- are critical to advertising's effectiveness for marketers and publishers," said Dennis Buchheim, President, IAB Tech Lab. "As a global organization, IAB Tech Lab is uniquely able to provide a marketplace where the entire advertising ecosystem can come together to collaborate in defining tangible solutions for the future of digital advertising."

Day One of the conference will focus on privacy-centric addressability and industry accountability, followed by Day Two on brand safety and preventing ad fraud. Day Three will focus on the rise of Connected TV (CTV) and podcasting as well as the challenges for measurement across an ever-growing mix of channels.

September 15
Re-architecting for Privacy-centric Addressability

With addressability built on the availability of now-vanishing device identifiers like mobile ad IDs and third-party cookies, digital marketing now needs a better way for businesses to personalize consumer experiences, while respecting their privacy choices and protecting their data.

All times are in EST; Speakers and timing are subject to change, refer to www.iab.com/events/iab-tech-lab-reboot-2020/ for up to date information

                   Time   
     
              Topic                                    Speaker(s) From

    ---

        11:00 am-11:12 am   Beyond the Events of 2020: What's
                             Next?                                 
     IAB Tech Lab

    ---

        11:15 am-11:45 am   Building Tomorrow: How to Align Our
                             Systems to Meet Future Challenges     
     Facebook

    ---

        11:50 am-12:20 pm   Connecting Advertisers to Publisher      ID5; GroupM; Media Impact;
                             Audiences                                Dstillery

    ---

        12:25 pm-12:55 pm   Approaches to Audience Cohort Creation   Magnite; Number8, DAX Worldwide

    ---

        12:55 pm-1:00 pm  
     Service Excellence Awards

    ---

        1:00 pm-1:10 pm     What the Buy-Side Will Gain by Moving
                             to People-Based Identity                LiveRamp; Index Exchange

    ---

        1:10 pm-1:40 pm     Turning Consumers into Authenticated     LiveRamp; European netID
                             Users                                    Foundation; Ströer, Media
                                                                      Solutions, Goodway Group

    ---

        1:45 pm-2:25 pm     Beyond GDPR and CCPA: A Comprehensive    IAB Europe; IAB Tech Lab;
                             Technical Framework with System-         MediaMath; OneTrust; Network
                             Level Accountability                     Advertising Initiative (NAI)

    ---

        2:30 pm-2:40 pm   
     Closing Remarks                        
     IAB Tech Lab, ANA

    ---

September 16
Building Better Brand Safety and Preventing Ad Fraud

Day Two of REBOOT 2020 will open with keynotes on ad fraud and brand safety, followed by panel discussions on technology foundations that ensure brand safe ad placements, and keep fraudulent inventory and traffic out of the digital supply chain.

All times are in EST; Speakers and timing are subject to change, refer to www.iab.com/events/iab-tech-lab-reboot-2020/ for up to date information

                     Time 
     
                Topic                                 Speaker(s)

    ---

        11:00 am-11:13 am 
     Opening Remarks                     
     IAB Tech Lab

    ---

        11:15 am-11:45 am   The New Frontiers of Fraud          
     White Ops

    ---

        11:50 am-12:10 pm   Brand Safety: Bringing Balance to
                             the Force                          
     IAB Tech Lab

    ---

        12:15 pm-12:55 pm   Shining the Light of Transparency     Amplifi; Google; Media.net;
                             on Ad Fraud                           SpotX

    ---

        12:55 pm-1:00 pm    Service Excellence Awards

    ---

        1:00 pm-1:40 pm     Under the Hood: Effective Tools for   Meetrics; Oracle Data Cloud,
                             Brand Safety and Brand Suitability    WARC, Pixability

    ---

        1:45 pm-2:15 pm     Using Content Taxonomy to Promote
                             Brand Suitability                    Publicis Media Exchange;

                                                                  World Federation of
                                                                   Advertisers (WFA); Double
                                                                   Verify; Tik Tok

    ---

        2:20 pm-2:35 pm   
     Closing Remarks                     
     IAB Tech Lab

    ---

September 17
Scaling Connected TV and Simplifying Measurement

Streaming has overtaken linear as the way most people watch TV. REBOOT 2020 will explore the challenges in serving and measuring ads in Connected TV (CTV). IAB Tech Lab will share an overview of the state of CTV, podcasting, and the challenges for measurement across an ever-growing mix of channels.

All times are in EST; Speakers and timing are subject to change, refer to www.iab.com/events/iab-tech-lab-reboot-2020/ for up to date information

        11:00 am-11:13 am 
     Opening Remarks                    
     IAB Tech Lab

    ---

        11:15 am-11:35 am 
     Measurement Keynote                
     Nielsen

    ---

        11:40 am-12:00 pm   Advancing Connected TV with
                             Technology Standards              
     SpotX

    ---

        12:05 pm-12:40 pm   Building Trust in SSAI (Server-
                             Side Ad Insertion)                  DISH Media; Flashtalking;

                                                               
     Verizon Media

    ---

        12:40 pm-12:45 pm   Service Excellence Awards

    ---

        12:45 pm-1:20 pm    Improving Measurement with Tech      Coalition for Innovative Media
                             Standards                            Measurement (CIMM); PubMatic; Moat
                                                                  by Oracle Data Cloud; AdExchanger,
                                                                  Google

    ---

        1:25 pm-2:00 pm     Advances in Podcast Measurement to
                             Drive Transparency                
     Triton Digital;

                                                               
     BPA Worldwide, Podtrac

    ---

        2:05 pm-2:15 pm     Closing Remarks: What We Learned
                             Today                             
     IAB Tech Lab

    ---

About IAB Tech Lab

Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and Project Rearc initiative for privacy-centric addressability. Board members/companies are listed at https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership. For more information, please visit https://iabtechlab.com.

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SOURCE IAB Tech Lab