Cosmoprof Asia Digital Week Creates the Perfect Platform for Business Success across the Beauty Industry in Asia-Pacific

HONG KONG, Oct. 21, 2020 /PRNewswire/ -- Cosmoprof Asia goes online this year with the exciting first edition of Digital Week. Transforming Asia's most renowned annual beauty industry marketplace, the new virtual event Cosmoprof Asia Digital Week will be connecting companies and operators to help initiating new business solutions in this most challenging time.

From 9 to 13 November, an expected 10,000 buyers from more than 70 countries and regions and some 500 exhibiting companies, representing all sectors of the cosmetics industry, will be able to connect, share new projects, define commercial orders, and evaluate trends and strategies to face the new challenges imposed on the market from the comfort of their own desks.

In addition to the solid base of exhibitors and visitors from Cosmoprof Asia (Hong Kong), Cosmoprof Asia Digital Week has invited all exhibitors and buyers of Cosmoprof CBE ASEAN (Bangkok) to take part in this much-anticipated B2B online sourcing event, leveraging resources and developing concrete business contacts through a powerful digital platform.

New AI business matching platform

Distributors, importers, retailers and manufacturers will be able to discover over 3,000 new product showcases during the five-day event. The AI-powered Match&Meet platform software will facilitate the business matching, and allow users to manage business meetings with live video calls, chats and seminars independently. Exhibiting companies will be able to analyse their activities on the platform, collecting post-event reports on visitor traffic on their profiles, engagements and percentages of new contacts. Match&Meet will allow multiple business contacts, not only between exhibitors and buyers, but between exhibitors as well, in additional, buyers can refer to other operators to discuss new collaborations.

Online seminars unveil new technology and trends

CosmoTalks - The Virtual Series will organise more than 20 expert-led webinars with a specific theme every day.

9 November: "How to Reset Beauty" will be the main topic on the first day. In the session "Targeting APAC Gen Z & Millennials in Beauty Innovation", GlobalData will analyse the needs, taste, and consuming behaviours of the two demographics and explore innovative consumer trends.

10 November: The central theme will be "Sustainability". "The Future of Sustainable Packaging" session hosted by WGSN will explain the innovations used to create sustainable packaging and attract consumers both in-store and online. Fashion Snoops will present a dynamic perspective on the evolving sustainability conversation within the beauty space at the "Healing the Earth Through Sustainability" session.

11 November: The topic "Clean & Natural Beauty" will include Euromonitor's exploration of the movement from Green to Clean Beauty through brand and product examples, and dive into the latest concept of Conscious Beauty at the session "From Green to Clean Beauty and What's Next?".

12 November: New technologies in retail will be under the spotlight. In the seminar "E-commerce customer behaviour - APAC & China in the new normal", KANTAR Worldpanel will give insights into the digitally advanced nations China and Korea. Perfect Corp will explain "How beauty tech reinvents the customer journey in WeChat and Taobao?"

13 November: "Market Entry and Standard" will be the theme of the final day. REACH24H Consulting Group will give suggestions to cosmetic companies on how to navigate the upcoming overhauled China cosmetic regulatory framework and present updates on the latest status of animal testing in China at the webinar "Understanding China's New Cosmetics Regulation and Animal Testing".

The full agenda of Cosmotalks -- The Virtual Series is available at https://digital-week.cosmoprof-asia.com/en-us/Education/CosmoTalks-The-Virtual-Series

Cosmo Virtual Stage is the Digital Week's main hub for learning and entertaining. Beauty trends come to life on this spectacular e-stage with demos of hair, nail creations, make-up techniques and presentations of innovative products. Spotlight events will undoubtedly be the hair demos, including "Shiseido Professional Brave Elegance Moments" and "Fashion Blowing Style by iQ perfetto, GAMA Professional". Audiences will also have the chance to freshen up body and mind by joining the Let's Relax yoga class at 12:00 every day. Calming stress levels while boosting energy and productivity, professional yoga instructors will be guiding classes from the W Hotel in Hong Kong. In addition, the well-known #BeautyHunt programme will transform from physical to online. Five local and international beauty influencers will share their views on what's trending and their best beauty product discoveries from main sectors such as skincare, cosmetics, innovative packaging and hair. Find the most updated Cosmo Virtual Stage agenda at https://digital-week.cosmoprof-asia.com/en-us/Events/Cosmo-Virtual-Stage

The CosmoTrends report will continue to be the reference point for all beauty professionals. This online report will showcase the 20 most exciting products from the virtual exhibitors and the representing trends selected and analysed by BEAUTYSTREAMS. The report will be announced at a dedicated webinar during Digital Week.

Digital Week draws positive response from?global?industry

The first edition of Cosmoprof Asia Digital Week has gained the support from InvestHK, the Hong Kong SAR Government department responsible for Foreign Direct Investment, and The Cosmetic & Perfumery Association of Hong Kong (CPAHK) for joint collaboration and promotion. Thanks to the support from local governments, Digital Week will welcome country pavilions including Italy (by the Italian Trade Agency), Korea (by KOTRA), Poland (by POLCHARM), Spain (by ICEX), UK (Birmingham Chamber of Commerce) and China (by the Guangzhou and Yiwu group).

For more information, please visit www.cosmoprof-asia.com/digital-week

NOTES TO EDITORS:

COSMOPROF ASIA DIGITAL WEEK
Date:
9-13 November 2020
Time: 09.00-18.00 (HKT/UTC +8)
Website: www.cosmoprof-asia.com/digital-week
Buyer Registration: https://bit.ly/3jcuueJ

High-resolution images can be downloaded from https://bit.ly/3m2PQgv


       
            Media enquiries





       
            
                ASIA: Informa Markets, Hong Kong

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         Amy                    Tel: +852 2516
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            Email: amy.ng@informa.com


         Janice                 Tel: +852 2516
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            Email: janice.poon@informa.com





       
            
                WORLDWIDE: BolognaFiere Cosmoprof Spa

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         Paolo                  Tel: +39 02 45 47
         Landi                   08 320             
            Email: paolo.landi@cosmoprof.it


         Arianna                Tel: +39 02 45 47
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            Email: arianna.rizzi@cosmoprof.it


       
                ABOUT THE ORGANISERS:

                     Cosmoprof Asia is organised by Cosmoprof Asia Ltd, a
                      joint-venture company between BolognaFiere Group and
                      Informa Markets Asia Ltd.



                     ABOUT BOLOGNAFIERE GROUP (
                      www.bolognafiere.it
                
                )

        BolognaFiere Group is the world's leading trade show
         organiser in cosmetics, fashion, architecture, building,
         art and culture. The Group has more than 80
         international exhibitions within its portfolio, notably
         Cosmoprof Worldwide Bologna, the most important meeting
         point in the world for beauty professionals, established
         in 1967 and held in Bologna, Italy. For the 2019
         edition, Cosmoprof registered more than 265.000
         attendees from 150 countries in the world, with an
         increase by 10% of foreign professionals, and 3,033
         exhibitors from 70 countries. The Cosmoprof platform
         extends throughout the entire world, with its events in
         Bologna, Las Vegas, Mumbai, and Hong Kong, China (with
         Cosmoprof Worldwide Bologna, Cosmoprof North America,
         Cosmoprof India, and Cosmoprof Asia). Recently the fifth
         exhibition of the network has been announced: Cosmoprof
         CBE ASEAN, in Thailand, will focus on the cosmetic
         industry in South-East Asia. In 2020, South China
         Beauty Expo, a new show in Shenzhen, China was held in
         July. The Cosmoprof platform will reinforce its
         influence in Europe, thanks to the acquisition of the
         German group Health and Beauty, in South America, thanks
         to the collaboration with Beauty Fair -Feira
         Internacional De Beleza Profissional, and in Asia.



                     ABOUT INFORMA MARKETS (www.informamarkets.com)

        Informa Markets Beauty has an extensive network powered
         by B2B events across 11 cities in Asia (Bangkok,
         Chengdu, Ho Chi Minh City, Hong Kong, Jakarta, Kuala
         Lumpur, Manila, Mumbai, Shanghai, Shenzhen, Tokyo), the
         world's fastest growing markets. By further expanding
         its strength, the Beauty Portfolio now includes a new
         B2B event in Miami 2021 serving the East Coast and USA,
         South America and Caribbean Islands regions.



        Informa Markets creates platforms for industries and
         specialist markets to trade, innovate and grow. We
         provide marketplace participants around the globe with
         opportunities to engage, experience and do business
         through face-to-face exhibitions, targeted digital
         services and actionable data solutions. We connect
         buyers and sellers across more than a dozen global
         verticals, including Pharmaceuticals, Food, Medical
         Technology and Infrastructure. As the world's leading
         market-making company, we bring a diverse range of
         specialist markets to life, unlocking opportunities and
         helping them to thrive 365 days of the year. For more
         information, please visit www.informamarkets.com.



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SOURCE Cosmoprof Asia