Oct 28, 2020   SOURCE: PR NewsWire

Denim Marketing Awarded Six OBIEs for PR, Social Media, Marketing

ATLANTA, Oct. 28, 2020 /PRNewswire-PRWeb/ -- Denim Marketing was recently recognized at the 40th Annual OBIE Awards with four Gold and two Silver OBIEs for its work on a variety of public relations, social media and marketing campaigns. In addition to Best Associate Marketing Campaign, awards were also won for work done on behalf of agency clients including City of Powder Springs, SR Homes, NterNow, McKinley Homes and The Providence Group.

The agency swept the social media awards winning Gold for Best Associate Social Media Campaign, Best Builder Social Media Application and Best Associate Social Media Application, as well as Silver for Best Builder Social Media Campaign and Best Community Service Project. The OBIE Awards, presented by the Atlanta Sales and Marketing Council (SMC) on behalf of the Greater Atlanta Home Builders Association (HBA), recognize outstanding achievements within the homebuilding industry and serve as the premier awards given in the Atlanta new home construction industry.

"Denim Marketing is proud to once again be recognized for our exceptional work on behalf of clients in public relations, social media and marketing," Denim Marketing Founder and President Carol Morgan said. "This year, it is also quite an honor to receive a Gold for the webinar series we offered at the onset of the COVID-19 (coronavirus) pandemic."

Gold OBIE Awards include: 

    --  Best Social Media Campaign - Associate: #ThisIsPowderSprings - The
        #ThisIsPowderSprings social media campaign was designed for the City of
        Powder Springs to continue the momentum gained during the 'P.S. Did you
        know?' campaign. This new promotion urged people to share things about
        the City using the newly designated City hashtag, #ThisIsPowderSprings,
        on Facebook, Twitter and Instagram. During the six-month campaign, all
        the city's social media assets grew in terms of followers, reach and
        interaction.
    --  Best Social Media Application - Builder: SR Homes Instagram - Atlanta
        home builder SR Homes finds success on Instagram by focusing on the
        Instagram grid, happy homeowner stories and more. By developing a
        #TogetherAtHome strategy to respond to the coronavirus, the builder
        remained relevant while people sheltered in place. From June 15, 2019 to
        June 15, 2020, the SR Homes Instagram page had a 57.12% increase in
        followers, and an average Reach of 241,217 with 143,223 Impressions and
        2,464 Profile Views.
    --  Best Social Media Application - Associate: NterNow Facebook - In March
        2020, Denim Marketing took over daily social media management for
        NterNow with a goal to more effectively and consistently connect with
        the company's target market - home builders. Within days, coronavirus
        broke out and it became clear NterNow had a unique solution to selling
        homes during social distancing. Between March and June, the NterNow
        Facebook page increased by 275% fans, post reach increased by 1,757% and
        engagement increased by 787%.
    --  Best Marketing Campaign Promotion - Associate budget under $10K: COVID
        Webinars - Denim Marketing Founder and President Carol Morgan, along
        with other industry experts, created and presented "Sales & Marketing in
        a Time of Uncertainty," a series of eight FREE webinars to help the
        homebuilding industry work through the coronavirus crisis. The
        presenters offered these seminars to give back to the industry that
        gives them so much. In total, more than 2,000 individuals registered for
        the webinar series with an average of 260 people per webinar, and more
        than 1,125 attended the webinars for an average of 141 people per
        individual webinar.

Silver OBIE Awards include:

    --  Best Community Service Project: McKinley Homes - Denim Marketing
        recently had the opportunity to work with a client on its effort to
        embrace corporate social responsibility and give back to the local
        community. McKinley Homes donated 10,500 medical masks to two Atlanta
        hospitals in need during the coronavirus crisis in March 2020; Northside
        Hospital Gwinnett received 5,000 surgical masks and Emory University
        Hospital received 5,000 surgical and 500 N95 masks to assist frontline
        medical professionals against the spread coronavirus. The story received
        great coverage from five TV news stations, as well as a plethora of
        local Atlanta and industry media.
    --  Best Social Media Campaign - Builder/Developer: The Providence Group
        Vlog - Now more than ever, video serves a vital role in online marketing
        and selling homes. The Providence Group recognized the growing homebuyer
        demand for video before it became a necessity due to the coronavirus,
        launching a video blog (vlog) series as well as segments on Atlanta's
        Best New Homes (ABNH) Show. In an effort to keep the traction going from
        the vlog's initial launch and continue to increase total video views and
        followers on The Providence Group YouTube, Denim Marketing implemented a
        combination of strategies and tactics across social media and the
        website to include organic posts on social media sites, Facebook ads and
        blogging, all driving traffic to the YouTube channel.

Beginning in 1980 and named after the obelisk shape of the actual award given, the Greater Atlanta HBA and Atlanta SMC OBIE Awards have grown throughout the years to include more than 100 homebuilding, remodeling, marketing and personal achievement categories.

Visit http://www.DenimMarketing.com to sign up for the Denim newsletter, view the full portfolio and more. Call 770-383-3360 for information on packages and finding the perfect fit with Denim Marketing. Morgan encourages you to, "Try us on for size, you will find Denim to be comfortable, reliable and personal. Our agency isn't one size fits all - neither are jeans!"

About Denim Marketing:
Whether stonewashed, faded or indigo blue, marketing strategies from Denim Marketing are tailored to meet each client's needs and niche. Established in 1999 as Flammer Relations, Denim Marketing began with the basics, providing public relations services to clients. The company has expanded its services over the years to become a full-service strategic marketing agency specializing in strategic marketing, media relations, blogging, social media, promotions, advertising and much more. Denim Marketing aims to be a go-to source for companies looking for a comfortable fit, strong relationships and results. Stay in touch with Denim Marketing by signing up for the newsletter at http://www.DenimMarketing.com and following @DenimMarketing on social media. For more information, call 770-383-3360 or email Carol@DenimMarketing.com.

SOURCE Denim Marketing