Record Setting 5 Billion Political Texts Sent In October 2020

NEW YORK, Nov. 2, 2020 /PRNewswire/ -- RoboKiller, the app that eliminates unwanted spam calls and texts, reveals over 5 billion political text messages reached Americans in October alone - an 85% increase from September. According to RoboKiller's proprietary political message trends, these estimated totals mark the highest number of political messages sent in a single month on record.

                           
            
              2020 MONTHLY POLITICAL MESSAGE TOTALS




                     Month   Estimated Republican Texts                       Estimated Democrat Texts   
      
             Total

                                                                                                       
      
       Political Texts

    ---                                                                                                                      ---

        January 2020                        244,130,290                                      34,840,489                256,704,967

    ---

        February 2020                       305,294,849                                      49,730,976                327,066,731

    ---

        March 2020                          382,100,207                                      71,044,376                417,059,916

    ---

        April 2020                          478,298,046                                     101,506,993                531,892,751

    ---

        May 2020                            599,034,632                                     145,108,954                678,705,990

    ---

        June 2020                           350,439,888                                     120,196,336                470,636,224

    ---

        July 2020                           747,533,492                                     222,164,300                952,550,431

    ---

        August 2020                       1,215,366,173                                     623,932,849              1,809,301,773

    ---

        September 2020                    1,869,531,967                                     912,630,892              2,734,926,097

    ---

        October 2020                      3,284,724,435                                   1,836,908,384              5,060,050,472

    ---

STATE-LEVEL POLITICAL MESSAGE TRENDS, OCTOBER 2020

In October 2020, California, Florida, Texas, New York, and Pennsylvania residents were among the top receivers with a combined 871 million political text messages - 35% of the total messages sent in October 2020.

RoboKiller's October political message trends indicate that both Republican and Democratic parties focused their political text message efforts on swing states and states that had early voting in attempts to influence voter turnout and generate last minute campaign donations.

                          
     
     TOP 10 MOST POLITICALLY TEXT STATES, LAST 30 DAYS




                    State      Republican Texts                           Democrat Texts  
     
        Total

         ---                                                                                        ---

           California               154,679,458                                80,319,413     234,998,871

         ---

       
          Texas                 162,872,885                                56,441,294     219,314,179

         ---

     
          New York                122,269,882                                61,336,774     183,606,656

         ---

      
          Florida                100,205,582                                38,793,128     138,998,709

         ---

          Pennsylvania               63,342,398                                30,953,368      94,295,766

         ---

      
          Georgia                 54,357,011                                20,400,832      74,757,843

         ---

     
          Illinois                 50,815,972                                20,987,823      71,803,795

         ---

       
          Ohio                   50,947,467                                19,895,726      70,843,194

         ---

           New Jersey                47,443,823                                21,020,369      68,464,191

         ---

         North Carolina              40,279,630                                19,255,974      59,535,604

         ---

What is causing the explosion of political text messages this election season?

The uptick in text messages vs. phone calls in 2020 is reflective of the changing political campaign landscape and how parties and politicians are targeting voters. RoboKiller first identified a shift in June 2020, when political text totals increased by 50% from May 2020 and robocalls decreased 17%. Since then, the number of texts have continued to rise by an average of 30% each month, while political robocall totals remain stagnant.

These trends indicate that political text messaging is playing a critical role in 2020 campaigns, especially when it comes to fundraising. Nearly 80% of the text messages RoboKiller identified included a donation request to campaigns, Super PACs, or third-party fundraising organizations such as WinRed or ActBlue. With COVID-19 limiting in-person campaign tactics such as rallies or door knocking, texting has become one of the primary ways political campaigns are generating funding and voter support for one of the most contentious presidential elections in history.

A list of RoboKiller's top 100 most sent political text messages by political party can be made available upon request.

Are all of these political messages legitimate?

Although phone scammers are always trying to take advantage of highly publicized current events like this presidential election, not all messages are scams - in fact the majority of messages RoboKiller identified in October were sent by politically affiliated organizations. Almost 50% of October 2020 political messages received by RoboKiller customers came from short codes, which are five or six digit phone numbers used by political campaigns to send and receive text messages.

However, a legitimate source does not always mean they are wanted messages or contain factual information. Text messages and robocalls containing misleading information about mail-in voting and political candidates were another pain point for Americans this year. However, in recent months, RoboKiller has found that political texts containing misinformation targeted towards vulnerable voters in specific areas are happening at a lower rate than other election-related messages like donations or election surveys.

RoboKiller is working diligently to identify messages that include misinformation to hold senders accountable. If you're aware of any targeted robocall or text message containing misinformation, RoboKiller may be able to help.

Will these political text messages stop after the polls close on November 3rd?

Given the uncertainty surrounding when America will have a declared winner of the presidential election, RoboKiller predicts political text message volume may continue to stay at elevated levels between the time the polls close on November 3rd and even after the election is over. Though no texts of this nature have yet to be identified, RoboKiller will be monitoring closely to ensure political texts are not misused to incite any action outside of donation requests and voter support following the official poll results.

More information regarding RoboKiller's findings, including state-level data and tips on how Americans can unsubscribe from any unwanted political messages are available upon request.

About RoboKiller:
RoboKiller is one of the top iPhone utility apps in the US, helping users block over 500M telemarketers and robocalls from calling their phones. With over 5 billion robocalls made to US consumers each month, phone spam continues to be the #1 complaint to the FCC, driving hundreds of thousands of RoboKiller app downloads per month. RoboKiller, a Teltech brand, is a division of Mosaic Group, an IAC Company (NASDAQ: IAC).

RoboKiller employs an unbiased, anonymous machine-learning based approach to understand political message trends. The estimates above are based on RoboKiller's proprietary data and user feedback and are for information purposes only. Robocall trends, text trends, and featured data are not a representation of any single political party, person, or organization's campaign efforts.

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SOURCE RoboKiller