Over 92 Million Mid-segment Vehicles Sold in 2019 | How Is This Benefitting the Automotive Power Windows Market? Technavio

The global automotive power windows market value stood at USD 4.02 billion in 2019. The market is currently dominated by the passenger cars segment, which accounts for almost 88% of the overall market value while generating USD 3.52 billion in revenue in 2019.

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Technavio has announced its latest market research report titled Automotive Power Window Motor Market by Application and Geography - Forecast and Analysis 2020-2024 (Graphic: Business Wire)

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Automotive Power Window Motor Market: Overview

The growing competition in the automotive industry has compelled automakers to introduce premium features in entry-level and mid-segment vehicles. This has increased the penetration of features such as power windows and anti-pinch windows. According to the latest research report by Technavio, the market witnessed a 100% penetration of power windows in the mid-segment vehicles, which accounted for over 92 million global automobile sales in 2019. Out of this, about 72.7 million vehicles were factory fitted with anti-pinch windows. Also, the sales of luxury vehicles and EVs have significantly increased over the years. Since these vehicles come equipped with power windows as a standard feature, their increasing sales is creating new avenues for growth of the automotive power window motor manufacturers.

In 2019, Brose, one of the leading vendors in the market, sold 42 million window regulators, 30 million door systems, 9 million liftgate generators, and 18 million door closure systems, which accounted for nearly half of its revenue. The company hopes to double its production volumes by expanding its customer portfolio and tapping new opportunities in North America and Asia, especially in thriving economies such as India and Mexico. However, the company is expected to face stiff competition from other players such as Johnson Electric, Denso, and others that hold a significant market share.

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Automotive Power Window Motor Market Growth Across Regions

The automotive power window motor market is registering healthy growth worldwide. In APAC, the market was valued at USD 1.88 billion in 2019 and is expected to reach over USD 2 billion by 2024. The market is also growing at a faster rate in MEA at a CAGR of 2.3% while generating USD 83.74 million in 2019. In mature regions such as North America and Europe, the market is growing at a steady pace and is likely to register an incremental growth of USD 93 million and USD 94.22 million, respectively over the analysis period.

Automotive Power Window Motor Market: Application Landscape

Nearly 72.93 million passenger cars were sold in 2019, of which luxury cars accounted for 10.29 million units. Most of these vehicles come equipped with power windows as a standard feature. Besides, the anti-pinch technology in the power window system is gaining immense popularity in the automotive industry. In 2019, the global automotive anti-pinch power window system market for passenger cars was valued at over USD 3.5 billion. In terms of volume, the penetration of power window systems is low in commercial vehicles when compared with passenger cars. However, a faster growth rate is expected in the commercial vehicles segment during the forecast period.

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Global Automotive Anti-pinch Power Window System Market – Global automotive anti-pinch power window system market is segmented by application (luxury vehicles and others) and geography (APAC, Europe, North America, South America, and MEA). Click Here to Get an Exclusive Free Sample Report

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Table of Contents:

Executive Summary

• Market Overview

Market Landscape

• Market ecosystem
• Market characteristics
• Value chain analysis

Market Sizing

• Market definition
• Market segment analysis
• Market size 2019
• Market outlook: Forecast for 2019–2024

Five Forces Analysis

• Five forces summary
• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

Market Segmentation by Application

• Market segments
• Comparison by Application
• Passenger vehicle - Market size and forecast 2019-2024
• Commercial vehicle - Market size and forecast 2019-2024
• Market opportunity by Application

Customer landscape

• Overview

Geographic Landscape

• Geographic segmentation
• Geographic comparison
• APAC - Market size and forecast 2019-2024
• Europe - Market size and forecast 2019-2024
• North America - Market size and forecast 2019-2024
• South America - Market size and forecast 2019-2024
• MEA - Market size and forecast 2019-2024
• Key leading countries
• Market opportunity by geography
• Market drivers
• Market challenges
• Market trends

Vendor Landscape

• Overview
• Landscape disruption

Vendor Analysis

• Vendors covered
• Market positioning of vendors
• BorgWarner Inc.
• Delphi Technologies Plc
• Minda Industries Ltd.
• OMRON Corp.
• Panasonic Corp.
• Robert Bosch GmbH
• Standard Motor Products Inc.
• Taikang Electronics Co. Ltd.
• Tokai Rika Co. Ltd.
• Valeo SA

Appendix

• Scope of the report
• Currency conversion rates for US$
• Research methodology
• List of abbreviations

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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