Dec 22, 2020   SOURCE: BusinessWire

The LRG FOR COCA-COLA® Collection Arrives This Holiday Season

Today, the brand synonymous with the most wonderful time of the year, COCA-COLA, inspires an apparel collection with LRG (Lifted Research Group). COCA-COLA is an iconic symbol of pop culture that has an identity built on community and, of course, the Holiday season. THE LRG FOR COCA-COLA COLLECTION drops on 12/26 and is available for a limited time at select retailers and L-R-G.com.

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THE LRG FOR COCA-COLA COLLECTION drops on 12/26 and is available for a limited time at select retailers and L-R-G.com. (Photo: Business Wire)

THE LRG FOR COCA-COLA COLLECTION drops on 12/26 and is available for a limited time at select retailers and L-R-G.com. (Photo: Business Wire)

During this time of year, the red and white classic COCA-COLA logo and happy polar bears make people smile in the more than 200 countries where COCA-COLA is served. THE LRG FOR COCA-COLA COLLECTION features the brand’s classic red, and of course the polar bears make an appearance.

“We are thrilled to collaborate with the COCA-COLA brand. As a streetwear company we are always focused on the forefront of pop culture. Being able to infuse one of the world’s most iconic marks into our designs speaks to this focus. This collection pushes the boundaries in both style and treatment to create a truly memorable drop,” said LRG’s SVP of Design James Wolfe.

All styles in the complete THE LRG FOR COCA-COLA COLLECTION include a co-branded woven label with internal collaboration branding. The complete collection includes a windbreaker and fleece set, a pull over fleece hoodie, a short sleeve t-shirt featuring the Coca-Cola Polar Bear and a long-sleeve tee with the signature COCA-COLA ribbon.

For additional information on LRG, head to L-R-G.com

About Lifted Research Group

Lifted Research Group is a company designed to overthrow the masses by our influence. Our slogan is simple, "underground inventive, overground effective". At LRG we want to focus on the ones that are trying to pay their rent with their passions. Think of us as a support group for the independent and underground culture. We’re trying to put the spotlight where we think it really belongs because it is much more than clothing and concepts, it is a way of living. LRG, innovative essence for the above average person.