Boatim Launches New Digital Brand Advertising Campaign

MIAMI, Jan. 26, 2021 /PRNewswire/ -- Boatim Inc. (OTCQB: BTIM), a data-driven, online marketplace for buying and selling boats and yachts anywhere in the world, introduces its new digital brand advertising campaign. The campaign addresses the global boating community as part of the ongoing boating boom, originally catalyzed by the pandemic last year. Demand continues to grow this year as underlying needs remain: COVID-free activities that provide a respite from worry, and instead, provide fun and exercise, like being out on the water--especially in this year's upcoming summer season 2021.

"Boating has always meant freedom and independence. But especially now for first-time boat buyers, who'd never considered buying a boat. A new generation of captains are now getting immersed in the seafaring culture", says Patrick Burkert, Boatim's Chief Marketing Officer. Boatim will publish the campaign in February on all major digital advertising networks, as well as social media marketing channels including YouTube, Instagram, and Facebook. For the US and European rollout, the brand will initially run on a wide array of both established and new social networks and media channels, with a variety of programming, subsequently optimizing to those that perform the best.

"As we move into brand marketing, we're still very committed to measuring and optimizing performance," Burkert shares. "Our primary target in the market are boat and yacht buyers, but with our expansion into integrated digital services for the whole boating industry, we're also investing in building broader brand awareness to fuel long-term business growth."

"We view this investment in our brand as an opportunity to expand our growing market presence," Burkert says. "We see this investment building on top-of-funnel awareness and engagement with our brand, but also playing a strong supporting role in improving the efficiency of our existing performance marketing efforts by increasing our brand familiarity and trust. We're tracking the impact of our digital brand campaign on traffic and conversions on our site and have been very pleased with the results from initial regional testing."

In terms of specific audience targeting, the brand's core leans toward males with a fair number of first-time boat buyers, he says. "So the programming is skewed towards reaching that target audience to start, but the campaign will have a broad reach," Burkert says. "We will test and learn what drives the best results and optimize accordingly."

About Boatim Inc.

Boatim Inc. (OTCQB: BTIM) is a globally operating online marketplace and special interest social network for both the boating industry and boat users.

Boatim Inc. was founded in 2018 and now employs 26 people in Miami (USA) and Barcelona (Spain). The technology startup provides industry-specific software, aimed at facilitating the process of buying and selling boats online.

On the boating industry can sell and promote products and connect with a fast-growing potential customer base, while boat users can explore and buy boats, and connect with like-minded people and brands. The platform, that can be accessed through both mobile devices and desktop, generates revenues through listing placements and subscription plans, as well as on-platform ads. Thanks to the great business model scalability, more revenue streams are planned to be added soon.

Since August 2019 the privately funded startup has become a publicly listed entity, trading at the OTCQB Venture Market under the trading symbol BTIM.

To learn more about Boatim, visit

Forward Looking Statements

This press release contains forward-looking statements regarding our future business expectations, which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors including: our ability to retain or increase users and engagement levels; our reliance on advertising revenue; our dependency on mobile operating systems, networks, and standards that we do not control; risks associated with new product development and their introduction as well as other new business initiatives; our emphasis on user growth and engagement and the user experience over short-term financial results; competition; litigation; privacy and regulatory concerns; risks associated with acquisitions; security breaches; and our ability to manage growth and geographically-dispersed operations. These and other potential risks and uncertainties that could cause actual results to differ from the results predicted are more fully detailed under the caption "Risk Factors" in our Annual Report on Form 10-K filed with the SEC on Dec 2, 2020, which is available via the SEC website at Additional information has also been set forth in our Annual Report on Form 10-K for the year ended Aug 31, 2020. In addition, please note that the date of this press release is Dec 17, 2020, and any forward-looking statements contained herein are based on assumptions that we believe to be reasonable as of this date. We undertake no obligation to update these statements as a result of new information or future events.

Boatim® is a registered trademark of Boatim, Inc. All product names, trademarks and registered trademarks are property of their respective owners.

© 2021 Boatim, Inc., All Rights Reserved.

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SOURCE Boatim, Inc.