Global Live Commerce Platforms Market Size and Share Statistics Projected to Reach Over USD 4,880.38 Million By 2032, at 20.6% CAGR: Polaris Market Research
NEW YORK, Jan. 25, 2024 /PRNewswire/ -- A latest research report [115+] pages with 360-Degree visibility, titled "Live Commerce Platforms Market Share, Size, Trends, Industry Analysis Report, By Category (Consumer Electronics, Fashion & Apparel, Entertainment, Cosmetics & Personal Care, Furnishing, Others); By Region; Segment Forecast, 2024- 2032" published by Polaris Market Research in its research repository.
https://mma.prnewswire.com/media/1316207/Polaris_Market_Research_Logo.jpg
The global live commerce platforms market size and share value in terms of revenue was estimated to be USD 907.72 million in 2023 and is projected to reach USD 4,880.38 million by 2032. The live commerce platforms market growth is anticipated to exhibit a robust Compound Annual Growth Rate of 20.6% over the forecast period, 2024-2032.
Industry Overview
-- What is a Live Commerce Platform? How Big is Live Commerce Platforms
Market Size and Share?
Live commerce platforms are digital environments that allow interactive, real-time shopping experiences via online channels. These platforms incorporate aspects of e-commerce and live streaming, letting brands, sellers, or influencers show products or services in a live video form. Customers, in turn, can participate in the live broadcast, interact with the presenter, ask queries, and make purchases instantly during the live session.
Moreover, live commerce platforms simulate elements of in-person retail encounters by utilizing the proximity and interactivity of live video streaming to create a dynamic and compelling shopping experience. This type of digital retail has grown in popularity because it combines social media, entertainment, and e-commerce into a more personalized and interactive approach that helps businesses engage with their audience and increase sales, which is expanding the live commerce platforms market growth.
Explore the Live Commerce Platforms Market with a Free Sample Copy of the Research Report @ https://www.polarismarketresearch.com/industry-analysis/live-commerce-platforms-market/request-for-sample
Our Sample Report May Includes:
-- 2032 Updated Report Introduction, Overview, and In-depth industry
analysis.
-- 115+ Pages Research Report (Inclusion of Updated Research).
-- Provide Chapter-wise guidance on Request.
-- 2023 Updated Regional Analysis with Graphical Representation of Size,
Share & Trends.
-- Includes Updated List of table & figures.
-- Updated Report Includes Top Market Players with their Business Strategy,
Sales Volume, and Revenue Analysis.
Essential Takeaways from the Report
-- The market is predicted to develop as a result of factors like the
expansion of live commerce and e-commerce, the rise of influencer
culture, and the use of social media.
-- The live commerce platforms market segmentation is mainly based on
category and region.
-- Asia Pacific dominated the market with the largest market share in 2023.
Top Players in Live Commerce Platforms Market Are:
-- Amazon Live
-- Facebook Live Shopping
-- Google Shopping Live
-- Instagram Live Shopping
-- JOYY Inc. (Huya)
-- Kuaishou Technology
-- Lazada Group
-- Shopify
-- Shopee
-- Taobao Live (Alibaba Group)
-- Tencent Live
-- TikTok Live Commerce
-- Weibo Corporation (Sina Weibo)
-- YouTube Live Shopping
-- Zappos Live Shopping
Purchase a Full Detail Report With Complete TOC @ https://www.polarismarketresearch.com/buy/3239/2
Key Developments and Challenges of the Market
Growth Drivers:
-- Increased Preference for Interactive and Authentic Experience: The live
commerce platforms market size is gaining pace due to consumers'
increasing preference for real, interactive online shopping experiences.
By acting as a link and offering users tailored interactions, real-time
engagement, and an immersive digital environment, these platforms bridge
the gap between traditional brick-and-mortar retail experiences and
online shopping. They also effectively overcome the limitations of
conventional online shopping. Customers are empowered to ask questions,
seek guidance, and receive prompt responses, fostering a community-like
environment when they shop online.
-- Developing Growth of Small and Medium-Sized Businesses: Small companies
and artisans use these platforms as an effective means of showcasing
their goods and services, which generates significant profits for their
company. Live platforms let small and medium-sized enterprises expand
from local markets to worldwide audiences, which not only draws in
additional investment but also greatly increases customer engagement.
Trends and Opportunities:
-- Rising Employment Opportunities: Platforms for live trade are essential
for promoting entrepreneurship and job prospects. These platforms are
used by vendors, content producers, and influencers to monetize their
talents efficiently. The need for logistics, moderation, and technical
support services drives job growth and promotes the rise of the live
commerce platforms market demand.
Challenges and Restraints:
-- User Privacy: One major obstacle is that there may be concerns about
user privacy. Because live commerce requires real-time participation and
exchanges, ensuring user data security and privacy becomes a critical
concern. Reaching the fine balance between providing tailored
experiences and protecting confidential data becomes essential to
promoting the long-term expansion of the live commerce platforms market.
-- Technological Barriers: Challenges also arise from technological
barriers. Different locations still have different levels of access to
high-speed internet, which has an impact on how well live commerce
platforms operate. Users may require further assistance in places with
poor connectivity, which would limit their ability to utilize the
platform's services to the fullest.
Inquire more about this report before purchase @ https://www.polarismarketresearch.com/industry-analysis/live-commerce-platforms-market/inquire-before-buying
(Inquire a report quote OR available discount offers to the sales team before purchase.)
Industry's Primary Segments
-- Cosmetics and Personal Care Sector Witnesses Highest Growth
First off, customers may see real-time results and demonstrations because of the visual and immersive quality of beauty goods, which perfectly combines with the interactive elements of live commerce. Second, the growing number of influencers and beauty specialists using these channels to promote their products raises their profile and visibility. Authentic reviews and recommendations are valued by customers, which boosts engagement and trust.
Furthermore, the ease with which beauty items may be bought straight from live commerce sessions also helps the business grow. The cosmetics and personal care industry within the live commerce platforms market is positioned for continuous growth as these platforms continue to evolve, including augmented reality for virtual try-ons and professional consultations. This will provide beauty fans with an immersive and one-of-a-kind buying experience.
Live Commerce Platforms Market: Report Dynamics & Scope
Report Attribute
Details
Revenue forecast in 2032
USD 4,880.38 Million
Market size value in 2024
USD 1,092.08 Million
Expected CAGR Growth
20.6% from 2024 - 2032
Base Year 2023
Forecast Year
2024 - 2032
Top Market Players Facebook Live Shopping, Instagram Live Shopping, Shopify, TikTok Live Commerce, YouTube Live Shopping and others.
Segments Covered
By Category
By Region
Competitive Landscape
Live Commerce Platforms Market Share Analysis (2023)
Company Profiles/Industry participants profiling includes
company overview, financial information, product/service benchmarking, and recent developments
Customization Options Customized purchase options are available to meet any research needs.
Explore customized purchase options
Regional Landscape
Asia Pacific: Live commerce is thriving in Asia Pacific due to the large and digitally connected populace as well as the booming e-commerce sector. The cultural preference for customized purchasing experiences and the appeal of in-the-moment interactions go hand in hand with the dynamic nature of live commerce platforms. Moreover, the live commerce platforms market in Asia Pacific is growing at a faster rate due to the growing use of social media and mobile technology.
North America: Because of the increase in real-time contacts brought about by social media's influence and the consequent widespread adoption of live commerce methods, the North American region is anticipated to expand at the fastest rate with a high compound annual growth rate (CAGR) during the projected timeframe. Businesses in the US and Canada use these channels to actively engage with customers by providing personalized shopping experiences and interactive exhibits.
Browse the Detail Report "Live Commerce Platforms Market Share, Size, Trends, Industry Analysis Report, By Category (Consumer Electronics, Fashion & Apparel, Entertainment, Cosmetics & Personal Care, Furnishing, Others); By Region; Segment Forecast, 2024- 2032" with in-depth TOC: https://www.polarismarketresearch.com/industry-analysis/live-commerce-platforms-market
For Additional Information OR Media Enquiry, Please Mail At: sales@polarismarketresearch.com
Latest Progresses
-- YouTube launched its first-ever shopping channel in South Korea in June
2023, creating a global first for live commerce platforms. The Yonhap
News Agency reports that the channel is set to provide businesses with a
live commerce platform and will include about thirty brands. This
action, which put YouTube in the lead role in the rapidly changing
e-commerce and digital interaction market, involved integrating live
commerce into the site.
-- Bambuser AB and TikTok Shop reached an agreement in February 2023 with
the goal of improving the livestream purchasing experience for its
sellers in the US market. The relationship will be implemented
step-by-step, with the first phase focused on evaluating revenue
indicators associated with different aspects. The number of
participating vendors show creators, TikTok creators, and TikTok live
sales are a few examples of these. The collaborative endeavor is a
calculated step toward improving livestream shopping's usability and
efficacy while keeping up with the rapidly evolving online and digital
commerce trends.
What Does This Report Deliver?
-- What are the key factors driving the live commerce platforms market?
Ans: The market is predicted to develop as a result of factors like the expansion of live commerce and e-commerce, the rise of influencer culture, and the use of social media.
-- What is the estimated market value and growth rate during the forecast
period?
Ans: The market value was estimated to be USD 907.72 million in 2023 and is projected to reach USD 4,880.38 million by 2032 at a CAGR of 20.6% over the forecast period 2024-2032.
-- Which segment of the market is holding the largest market share?
Ans: The cosmetics and personal care segment holds the largest live commerce platforms market share.
-- Who are the key players in the market?
Ans: Some of the major players operating in the industry are Amazon Live
Facebook Live Shopping, Google Shopping Live, Instagram Live Shopping, JOYY Inc. (Huya), Kuaishou Technology, Lazada Group, Shopify, and Shopee.
Polaris Market Research has segmented the Live Commerce Platforms market report based on category, and region:
Live Commerce Platforms, Category Outlook (Revenue - USD Million, 2019 - 2032)
-- Consumer Electronics
-- Fashion & Apparel
-- Entertainment
-- Cosmetics & Personal Care
-- Furnishing
-- Others
Browse More Research Reports:
-- Infectious Disease Diagnostics Market Size, Share Research Report,
2024-2032
-- Dental Implants and Prosthetics Market Size, Share Research Report,
2024-2032
-- Solar Encapsulation Market Size, Share Research Report, 2024-2032
-- Collagen Market Size, Share Research Report, 2024-2032
-- Automotive Brake System Market Size, Share Research Report, 2024-2032
About Polaris Market Research
Polaris Market Research is a global market research and consulting company. The company specializes in providing exceptional market intelligence and in-depth business research services for PMR's clientele spread across different enterprises. We at Polaris are obliged to serve PMR's diverse customer base present across the industries of healthcare, technology, semi-conductors and chemicals among various other industries present around the world. We strive to provide PMR's customers with updated information on innovative technologies, high growth markets, emerging business environments and latest business-centric applications, thereby helping them always to make informed decisions and leverage new opportunities. Adept with a highly competent, experienced and extremely qualified team of experts comprising SMEs, analysts and consultants, we at Polaris endeavor to deliver value-added business solutions to PMR's customers.
Contact:
Likhil G
30 Wall Street
8th Floor,
New York City, NY 10005,
United States
Phone: +1-929 297-9727
Email: sales@polarismarketresearch.com
Web: https://www.polarismarketresearch.com
Follow Us: LinkedIn | twitter
Blog: https://polarismarketresearch.medium.com
Logo: https://mma.prnewswire.com/media/1316207/Polaris_Market_Research_Logo.jpg
SOURCE Polaris Market Research
