Ken Research: KSA Kids Costume Market to Dress Up to SAR 74.7M by 2027

GURUGRAM, India, Feb. 8, 2024 /PRNewswire/ -- Unveiling a vibrant landscape fueled by pop culture, government initiatives, and a thriving entertainment sector, the KSA Children's Costume Market is poised for a remarkable journey. Projected to reach SAR 74.7 million by 2027, this dynamic market promises exciting opportunities for investors, manufacturers, and distributors.

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Fueling the Fun:

    --  Soaring Entertainment Sector: Government initiatives like the General
        Authority of Entertainment (GAE) and collaborations with global leaders
        are transforming the entertainment landscape, driving demand for
        costumes for theme parks, festivals, and events.
    --  Pop Culture Craze: Children's preferences are highly influenced by
        ever-evolving pop culture trends, with superheroes, Disney characters,
        and anime fueling demand for diverse costume themes.
    --  E-commerce Boom: Convenience reigns supreme, with online sales surging
        25% in 2021. Platforms like Souq and Mumzworld dominate the digital
        space, offering a vast array of options.
    --  Cultural Celebrations: Traditional costumes remain popular, accounting
        for 40% of the market share, with spikes in demand during cultural
        festivals.

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A Diverse Ecosystem:

    --  Market Leaders: Rubies holds the top spot with a 25% share, while
        numerous local and international players compete on variety, price, and
        quality.
    --  Creative Collaborations: Companies like Al Harithy Company and Fantasy
        World design and produce costumes that reflect both Saudi culture and
        global trends.
    --  Retail Giants: Toys "R" Us and Babyshop provide convenient access
        through physical stores and online platforms.
    --  Marketing & Regulation: Agencies like Leo Burnett Riyadh enhance brand
        visibility, while SASO ensures safety and quality standards.

Market Dynamics:

    --  Gender Divide: Female costumes dominate (44.8%) due to their versatility
        for various occasions and themes.
    --  Age-Specific Trends: Children aged 9-15 show high demand, influenced by
        movies, TV shows, and video games.
    --  Distribution Channels: Online platforms reign supreme, with convenience
        and diverse options attracting customers.

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Competitive Landscape:

    --  Fragmented Market: Around 30-40 brands compete, with Rubies, California
        Costumes, and Melissa & Dough among the major players.
    --  Branded vs. Non-Branded: Branded costumes hold a 53.7% share,
        highlighting the importance of brand recognition.

Future Outlook:

    --  CAGR of 5.4%: The market is expected to grow steadily, fueled by the
        factors mentioned above.
    --  Western Pop Culture Influence: Superheroes, Disney characters, and anime
        are poised to drive significant demand.
    --  Entertainment Expansion: More theme parks, festivals, and events will
        further boost costume demand.

Key Insights for Stakeholders:

    --  Invest in diverse costume themes: Cater to both traditional and pop
        culture preferences.
    --  Embrace e-commerce: Optimize online presence and offer convenient buying
        options.
    --  Tap into cultural celebrations: Develop costumes relevant to local
        festivals and events.
    --  Collaborate with established players: Leverage their expertise and
        distribution networks.

This press release provides a glimpse into the dynamic KSA Children's Costume Market. For a comprehensive analysis and valuable insights, download Ken Research's free sample report or schedule a call with their experts.

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Taxonomy

KSA Children's costume Market Segmentation

By Gender

Female

Male

Unisex

By Age group

Less than 4 Years

4-8 Years

9-15 Years

By Distribution channel

Offline sales channel

Online sales channel

By Type of Store

Licensed characters

Traditional

Others

For More Insights On Market Intelligence, Refer To The Link Below: -

KSA Childrens Costume Market

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Contact Us:-
Ken Research Private Limited
Ankur Gupta, Director Strategy and Growth
Ankur@kenresearch.com
+91-9015378249

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SOURCE Ken Research