Feb 8, 2024   SOURCE: PR NewsWire

Birdeye's 2024 Report Reveals Emerging Trends in Google Business Profile Usage

PALO ALTO, Calif., Feb. 8, 2024 /PRNewswire/ -- Birdeye, the leading digital customer experience and online reputation management solution, today announced the release of its in-depth report, "State of Google Business Profiles 2024." This groundbreaking report offers an in-depth analysis of how businesses across various industries utilize Google Business Profiles (GBPs) to enhance their online presence, engage customers, and gain deeper insights into consumer behavior.

"In today's digital-first landscape, Google Business Profiles have become essential in shaping how businesses get found and attract customers on Google," said Anil Panguluri, SVP Product of Birdeye. "As the partner with the most integrations across Google, Birdeye is uniquely positioned to provide strategic insights for businesses to stand out in local search and unleash the full potential of GBP."

The report, drawing data from Birdeye's extensive customer base of over 150,000 local businesses, delves into the pivotal role of GBPs in digital marketing. It highlights the evolving trends, challenges, and opportunities in GBP utilization, offering valuable insights for businesses to thrive in the digital era.

Key findings from the report include:

    --  Verification Rate: 64% of businesses have verified their GBPs, with
        sectors like Property Management, Hospitality, and Healthcare leading in
        verification rates.
    --  Google Messages Adoption: Google Messages is used by 33% of verified
        GBPs, with notable adoption in the Legal, Consumer Goods & Services, and
        Automotive industries.
    --  Search View Dominance: Verified businesses average 1,803 monthly views
        from Google searches, with Hospitality leading in search views.
    --  Engagement Metrics: On average, a verified GBP receives about 200
        clicks/interactions per month, with 48% of these being website clicks.
    --  Traffic Drive Sectors: Local businesses average 105 monthly website
        visits from verified GBPs, with the Recreation, Hospitality, and
        Automotive sectors driving the most traffic.

The full 2024 State of Google Business Profiles Report is available here.

About Birdeye

Birdeye is the highest-rated all-in-one reputation and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye's all-in-one platform to effortlessly manage online reputation, connect with prospects through digital channels, and gain customer experience insights to grow sales and thrive.

    --  Birdeye Home Page
    --  Birdeye on G2
    --  Birdeye Resources

Ruchika Batra
Director
Birdeye
ruchika@birdeye.com

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SOURCE Birdeye