KIA AMERICA REPORTS FEBRUARY SALES

IRVINE, Calif., March 1, 2024 /PRNewswire/ -- Kia America closed February with sales of 59,059 units. Sales of Kia's EV models continued to climb, up 65-percent year-over-year through February with the ongoing launch of the award winning EV9 3-row EV SUV.

Kia's rugged and capable SUVs were up 6-percent year-over-year and accounted for 76-percent of the February sales total.

Three Kia models set all-time February sales records, including: Carnival (+48-percent); Sportage (+18-percent); and Forte (+8-percent).

"Kia is continuing to lead the industry. Our innovative EVs and electrified models are gaining market share and demand for our SUVs continues to grow," said Eric Watson, vice president, sales operations, Kia America. "With the recent introductions of our refreshed Carnival and K5 models at the Chicago Auto Show and our groundbreaking new flagship, the all-electric EV9 SUV, generating ongoing industry buzz, our outpacing of the industry will continue as Kia offers the models and vehicle segments that consumers are interested in."

In addition to the monthly sales performance, Kia America announced several initiatives, including:

    --  The 2024 Kia EV9 was chosen as one of top 3 finalists for the World Car
        Awards 2024 in two categories 'World Car' and 'World Electric Vehicle.'
    --  The 2024 Kia EV9 receiving the MotorWeek Drivers' Choice "Best EV" award
        for 2024. Last year, the 2023 Kia EV6 also received the "Best EV" honor,
        along with the "Best of the Year" title.
    --  The 2024 Kia EV9 was also named a winner in the 2024 Women's Worldwide
        Car of the Year (WWCOTY) awards, taking the win in the SUV category. The
        EV9's category win has earned it a place as a contender in the final
        round of judging for the WWCOTY's Top Award, which will be announced on
        International Women's Day on March 8, 2024.
    --  The 2024 Kia Telluride was named Cars.com's Best Family Car of 2024. The
        Telluride was also a finalist for the Best SUV of 2024 category
        alongside the 2024 Kia Sorento. The 2024 Kia Seltos was a finalist for
        Best Car of 2024, the outlet's top category.
    --  Four Kia models named among the U.S. News & World Report annual "Best
        Cars for the Money" awards for 2024. The prestigious news outlet
        recognized the Kia Telluride (best 3-row SUV), Sportage Hybrid (best
        hybrid SUV), Sportage Plug-in Hybrid (best plug-in hybrid SUV) and Kia
        Soul (best subcompact SUV) in its "Best Cars for the Money" awards for
        2024. The annual awards include 11 automotive categories, highlighting
        cars and SUVs that represent the best combination of quality and value
        in their respective categories over time. Quality is determined by
        credible automotive reviews based on factors such as comfort, tech
        features, fuel economy, safety and reliability. Value is measured by
        calculating real-time transaction prices and five-year total cost of
        ownership.

                                           MONTH OF FEBRUARY YEAR-TO-DATE



                  Model   2024   2023    2024       2023




     EV9                1,318    N/A  2,726        N/A



     EV6                1,309  1,294   2,522      2,404



     Rio                  648  2,385   1,577      4,569



     Forte             11,229 10,445  20,206     18,635



     K5                 2,291  5,146   5,579      8,514



     Stinger              N/A   622       0      1,088



     Soul               3,897  5,233   7,168     10,077



     Niro               2,511  3,378   4,573      7,091



     Seltos             4,766  3,744   8,766      7,738



     Sportage          12,081 10,117  22,075     18,719



     Sorento            7,425  7,012  13,445     13,280



     Telluride          8,510  9,023  15,426     16,605



     Carnival           3,074  2,460   6,087      4,122


                Total   59,059 60,859 110,149    112,842

Kia America - about us

Headquartered in Irvine, California, Kia America continues to top automotive quality surveys. Kia is recognized as one of the TIME100 Most Influential Companies of 2023. Kia serves as the "Official Automotive Partner" of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electric vehicles sold through a network of over 775 dealers in the U.S., including several cars and SUVs proudly assembled in America*.

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* The Sportage (excludes HEV and PHEV models), Sorento (excludes HEV and PHEV models), and Telluride are assembled in the United States from U.S. and globally sourced parts.

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SOURCE Kia America