Quality-Related Descriptors to Increase Fresh Blueberries Purchase - Evidence from a Basket-Based Choice Experiment

AAEA members release new research in JAAEA MILWAUKEE, May 21, 2024 /PRNewswire-PRWeb/ -- The demand for fresh blueberries with the label "Stay fresh" experienced the smallest decline after a one percent increase in price, compared to the labels "Crunchy", and "Sweety". A new study finds...

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