Apr 29, 2025   SOURCE: PR NewsWire

LEADING WOMEN'S HEALTH COMPANY O POSITIV HEALTH LAUNCHES NATIONWIDE AT WALMART

O Positiv Brings Best-Selling Women's Health Essentials to 2,000+ Walmart shelves and Walmart.com, Strengthening Their Mission to Make Women's Health More Accessible and Less Taboo

LOS ANGELES, April 29, 2025 /PRNewswire/ -- O Positiv Health, the makers of the #1 Vaginal Probiotic nationwide, is now available at Walmart and Walmart.com in the Vitamins and Supplements aisle and the Digestive aisle. This launch marks O Positiv's third major retail expansion in under 6 months - following strong debuts at Target in 2023 and CVS earlier this year-and reinforces the brand's mission to make their products more accessible than ever, supporting women from their first period to well beyond their last.

O Positiv's partnership with Walmart will enable the brand to broaden its reach and raise awareness about women's health concerns that have been historically overlooked. Backed by a team of board-approved doctors, O Positiv's extensive product range is dedicated to addressing issues related to hormonal, vaginal, digestive, urinary, menstrual, and menopausal health, empowering women to take charge of their health and live happier lives.

"Launching at Walmart is about more than expanding our retail presence--it's about meeting women where they are and making meaningful progress toward normalizing conversations around their health," said Brianna Bitton, Co-Founder of O Positiv. "By bringing our products to the world's largest retailer, we're increasing access to solutions for hormonal and vaginal health that have historically been ignored--and continuing our commitment to change the way women care for their bodies."

O Positiv will be located in the vitamins and supplements aisle and the digestive aisle at 2,067 Walmart stores, offering nine of their best-selling products below:

    --  URO Vaginal Probiotic, $31.99 - #1 Vaginal Probiotic in the US((1)),
        supports healthy vaginal odor, vaginal pH, and vaginal flora
    --  FLO PMS Relief Gummy, $34.99 - #1 PMS Relief Gummy in the US((2)), helps
        alleviate hormonal bloating, mood swings, and cramps
    --  FLO Ovarian Support Capsule, $34.99 - Supports hormonal balance and
        helps ease irregular or painful periods
    --  MENO Menopause Relief Gummy, $42.99 - #1 OBGYN-recommended menopause
        relief gummy in the US((3)), helps target hot flashes, night sweats,
        mood swings, and occasional sleeplessness
    --  MENO Menopause Relief Capsule, $42.99 - Targets hot flashes, mood
        swings, and night sweats
    --  MENO Vaginal Moisture Supplement, $31.99 - Supports healthy sexual
        function, vaginal moisture, arousal, and mood
    --  URO Urinary Tract Capsule, $31.99 - Promotes urinary tract health &
        comfort, helps flush your urinary tract and supports normal urinary
        frequency
    --  URO Whole Body Probiotic, $31.99 - 3-in-1 formula for gut, skin, and
        oral health
    --  URO Prebiotic Fiber, $24.99 - Supports healthy weight, bowel regularity,
        and good gut bacteria

This expansion also reflects the growing demand for targeted women's health solutions at mass retail--signaling a broader shift in how and where women access care and positioning O Positiv as a key player in shaping the future of the category.

About O Positiv Health
O Positiv Health is a brand dedicated to prioritizing women's well-being by offering effective products that address historically overlooked health issues, delivering results you can feel. The brand's lineup includes solutions like the MENO Menopause Gummy, the #1 OB/GYN recommended supplement for menopause relief((4)), as well as best-selling FLO PMS to help uncomfortable PMS symptoms and URO Vaginal Probiotic((5)), a vaginal probiotic designed to combat vaginal odor. With more than 17,000 five-star reviews on both OPositiv.com and Amazon.com((6)), O Positiv is on a mission to challenge taboos and provide solutions for vaginal, skin, digestive, menstrual, and menopausal health. To further advocate for women's health, O Positiv works closely with the American Cancer Society and is the leading sponsor of their annual 5K walk in Santa Monica, California. Shop all O Positiv products at OPositiv.com and follow O Positiv on Instagram and TikTok at @opositiv.

((1)) Source: Byzzer FMCG retail sales + Junglescout Amazon sales for vaginal probiotic products, 30 days ended 12/15/2024
((2)) Source: Target Corp-RMA L26W Ending 11.3.24
((3)) Source: Byzzer FMCG retail sales + Junglescout Amazon sales for menopause supplements, 30 days ended 12/15/2024
((4)) Source: Among US OB/GYNs in an IQVIA ProVoice Survey
((5)) Source: Among US OB/GYNs in an IQVIA ProVoice Survey
((6)) Source: Aggregated review count across DTC, Shop App, and Amazon for all products as of 11/10/2024

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SOURCE O Positiv Health