Apr 30, 2025   SOURCE: BusinessWire

Chimney Trail Health Secures $25 Million Contract to Boost Military Mental Strength

Chimney Trail Health, a leader in evidence-based mental health and cognitive defense solutions for elite performers in high-pressure environments, has been awarded a $25 million, five-year contract with Marine Corps Community Services (MCCS) to deliver evidence-based, high performance mindset training that is tailored specifically for military personnel and their families.

As military operations grow more complex and the nature of warfare increasingly targets the human mind, the demand for proactive, self-directed mental toughness has never been more urgent. Suicide deaths among service members now outpace combat deaths by more than four to one. Chimney Trail Health aims to address this crisis proactively, aligning preventive mental healthcare as a strategic defense priority. The company’s evidence-based solutions fortify psychological strength to help participants manage psychological damage before it occurs.

Chimney Trail Health’s signature Cognitive Behavioral training (CBt) includes a seminar teaching the basic principles of Cognitive Behavior and Prospect Theories, followed by a mail-delivered system of “Waypoint Kits” that provide self-directed, hands-on activities to extend the learning opportunity and fortify every mind at risk.

“Today’s battles aren’t fought just on the battlefield—they start in the mind. They start with our very will to fight and win,” said Matt Brown, Chimney Trail Health CEO. “Our Waypoint Kits and structured trainings empower service members with practical tools to recognize and reframe harmful thinking patterns, prepare their psychology for battle, and dramatically improve mission readiness. This contract enables us to deliver that support at scale, starting with America’s away team, the United States Marine Corps.”

The company’s model is especially critical for addressing the realities of what researchers call “the anxious generation,” young adults raised in hyper-digital environments who are now entering the military with underdeveloped coping tools. The company’s programs are designed to build cognitive fortitude in the face of psychological threats like social media manipulation, disinformation, and algorithmic trauma exposure. With widespread issues like depression, anxiety, and substance abuse disorders affecting all military branches, and nearly 38% of service members avoiding care due to stigma or career concerns, Chimney Trail Health’s approach prioritizes empowerment and self-directed mental agility.

In the first contract year, Chimney Trail Health may deliver 26,600 Waypoint Kits to offer practical resources and hands-on activities, while providing structured training sessions designed as a comprehensive effort to yield sustained warfighting readiness improvements.

The Chimney Trail Health leadership team uniquely blends first-hand military expertise, clinical excellence, and deep experience in high-pressure environments. The team features a U.S. Navy Reserve Commander and Hoover Institution Veteran Fellow, a licensed clinical psychologist certified by the Beck Institute, a former U.S. Coast Guard Commander and aviation instructor, and a former professional baseball player. Former Chief of Naval Operations, Admiral Gary Roughead, sits on the board, showcasing Chimney Trail’s deep alignment with military values and needs.

"Chimney Trail Health is working closely with our nation's leaders to confront the very real threats posed by psychological and information-based threats,” Roughead said. "Building mental armor is more important than building physical armor. It is key in securing the war-fighting readiness and well-being of our nation’s service members. Chimney Trail Health is at the forefront of this mission by providing evidence-based solutions that our service members deserve."

Through this contracting effort, Chimney Trail Health is poised to lead the essential shift toward proactive mental fitness and toughness in our armed forces. By equipping service members with the necessary tools to maintain psychological strength, Chimney Trail Health champions mission readiness as a foundational element of national security.

About Chimney Trail Health

Chimney Trail Health delivers evidence-based behavioral health solutions to strengthen mental readiness and the will to fight and win. The company’s preventive approach to training is rooted in Cognitive Behavioral and Prospect Theories. Strategies are reinforced by hands-on Waypoint Kits to continually forge elite mindsets. Chimney Trail Health’s tools map mental strength and detect cognitive strain early to fix issues head-on.

Separate from this award, Chimney Trail Health offers other proactive programs to equip service members, first responders, corporate leaders, explorers, and elite athletes to withstand modern cognitive threats and perform at their highest levels. For more information, visit chimneytrailhealth.com.