Jun 5, 2025   SOURCE: PR NewsWire

Heimdal's Latest Podcast Episode Unpacks Long-Term MSP Marketing Strategies with Paul Green

COPENHAGEN, Denmark, June 5, 2025 /PRNewswire/ -- Heimdal, a leading provider of unified cybersecurity solutions, announces the release of Episode 2 of its podcast series, The MSP Security Playbook. This episode features Paul Green, a renowned MSP marketing expert, who shares insights on building long-term client relationships and effective marketing strategies for managed service providers (MSPs).

In this episode, Paul Green discusses:

    --  A three-step marketing system: building audiences, growing
        relationships, and converting relationships, emphasizing that MSP sales
        cycles can span several years.
    --  The "only you" rule: focusing on tasks that only you can do, while
        delegating, outsourcing, or automating the rest.
    --  The importance of client retention, noting that clients are slow to join
        and slow to leave, making initial relationship-building crucial.
    --  Additionally, the episode's MSP Hot Seat segment addresses strategies
        for justifying security investments when clients are hesitant about
        costs.

"Your goal with all of your marketing is to get the right message in front of the right person at the right time. Because it could be another 10 years before they're ready to switch again," said Paul Green.

The MSP Security Playbook podcast aims to equip MSPs with practical insights and strategies to enhance their cybersecurity offerings and business growth.

Episode 2 is now available on major podcast platforms:

    --  YouTube
    --  Apple Podcasts
    --  Spotify

About Heimdal

Founded in Copenhagen in 2014, Heimdal empowers CISOs, security teams, and IT administrators with unified, proactive defense across the entire IT estate. Its award-winning cybersecurity solutions span endpoint to network security, covering vulnerability management, privileged access control, Zero Trust, and ransomware prevention.

Press Contact:

Madalina Popovici
Media Relations Manager
mpo@heimdalsecurity.com

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/heimdal-security/r/heimdal-s-latest-podcast-episode-unpacks-long-term-msp-marketing-strategies-with-paul-green,c4159756

The following files are available for download:



     
     https://mb.cision.com/Main/22623/4159756/3489571.pdf                                         Heimdal Releases Episode 2 of MSP Security Playbook Podcast
                                                                                                      Featuring MSP Marketing Expert Paul Green



     
     https://news.cision.com/heimdal-security/i/msp-playbook-podcast-ep-2---paul-green,c3415827 
     MSP Playbook Podcast Ep 2 - Paul Green

View original content:https://www.prnewswire.com/news-releases/heimdals-latest-podcast-episode-unpacks-long-term-msp-marketing-strategies-with-paul-green-302474195.html

SOURCE Heimdal Security