The Gaming Industry Benefits From Innovative Revenue Boosting Techniques
NEW YORK, October 2, 2017 /PRNewswire/ --
According to a report by Juniper Research, revenues from the global digital games
market are estimated to reach the $100 billion milestone by the end of this year. The
report indicates that contrary to previous estimates, the PC market has been reignited
thanks to F2P (Free to Play) games. F2P allows gamers to access the game for free.
Revenues are then made by purchases within the game, which is known as the freemium
model;
popularized by mobile games, in order to grow the number of players and accelerate
spending. Combined with the continued growth of mobile, the industry is projected to
reach
revenues of $132 billion by 2021. Versus Systems, Inc. (OTC: VRSSF), Zynga Inc.
(NASDAQ:
ZNGA), Glu Mobile (NASDAQ: GLUU), Sony Corporation (NYSE: SNE), Microsoft Corp.
(NASDAQ:
MSFT)
The outlook for the gaming industry is positive according to Juniper. Developers
are
integrating in-game advertising, which is most effective when users are rewarded. For
example, watching a short video to provide players with additional in-game credits, and
other rewards. "Juniper believes there is further opportunity for F2P on PC;
particularly
in Western markets; as well as console, with digital platforms such as Xbox Live
playing
host to F2P titles which are then monetized via in-game purchases and add-ons"
explained
research author Lauren Foye in a press release.
Versus Systems, Inc. (OTCQB: VRSSF) is also listed on the Canadian Stock Exchange
under the ticker symbol 'VS'. Today the company announced breaking news that, "it has
entered into partnership with Team NINJA Studio, a wholly owned subsidiary of Koei
Tecmo
Holdings, Co. Ltd. (TOKYO: 3635), publisher of videogames including the critically
acclaimed NIOH, Dead or Alive, and Ninja Gaiden franchises, to expand the Versus
in-game
prize offerings for video gamers. Players will compete for new prizes in-game and
Versus
and Team NINJA will share equally in this newly created revenue stream.
"Team NINJA makes amazing games, and Koei Tecmo is an industry giant. Team NINJA
has
been making fun, challenging games for years for their millions of loyal, dedicated
fans,
and Versus is thrilled to be a part of that," said Matthew Pierce, CEO of Versus
Systems.
"Team NINJA will be a great partner for Versus. We look forward to working together to
reward players of all skill levels in many games to come."
"Versus' team built a platform featuring a prizing network which make it easy to
reward Team NINJA's players' in-game skills," said Tom Lee, Creative Director of Team
NINJA, a videogame developer wholly owned by Koei Tecmo Holdings Corp. "Versus'
provides
players the ability to select a prize and play a match or complete a challenge to earn
that prize in-game. Team NINJA is constantly innovating and Versus will present us with
a
unique way to reward our players."
About Team NINJA Studio - Team NINJA Studio is a world-renowned development team of
interactive entertainment software for next generation consoles, PC, and more platforms
based in Tokyo, Japan. The company is a wholly owned subsidiary of KOEI TECMO HOLDINGS
CO.,
LTD., headquartered in Yokohama, Japan. Team NINJA is best known for its NIOH(TM),
Dead
or Alive(R) and Ninja Gaiden(R) series.
About Koei Tecmo America Corp. - KOEI TECMO AMERICA CORP. is a publisher of
interactive entertainment software for current generation consoles, handhelds and
digital
download content based in Burlingame, California. The company is a wholly owned
subsidiary
of KOEI TECMO HOLDINGS CO., LTD., headquartered in Yokohama, Japan. KOEI is best known
for
its Dynasty Warriors(R) and Samurai Warriors(R) franchises. TECMO is best known for the
Dead or Alive(R), Ninja Gaiden(R), Tecmo Bowl(R), and Fatal Frame(R) series.
About Versus Systems - Versus Systems, Inc. has developed a proprietary in-game
prizing and promotions engine that allows publishers and developers of interactive
media
to offer prizes inside interactive media including mobile, console, and PC games.
Brands
will pay to place products in-game via the Versus platform and players will compete for
those prizes. To learn more about Versus, see the website
at http://www.versussystems.com, or watch their most recent video on YouTube
[https://www.youtube.com/watch?v=kuGqTMjCXIY ].
Zynga Inc. (NASDAQ: ZNGA) is a leading developer of the world's most popular social
games that are played by millions of people around the world each day. Recently, the
company announced the launch of the Words With Friends Social Dictionary - introducing
50,000 new words into the world's most popular mobile word game. Inspired by players
and
the best of pop culture, the Words With Friends Social Dictionary gives fans of the
iconic
word game more ways to play than ever before. In response to the thousands of new word
requests submitted by players in-game every day, the brand-new Social Dictionary
incorporates the top player and pop culture inspired words into Words With Friends in
the
largest dictionary update in the game's history.
Glu Mobile (NASDAQ: GLUU) is a leading global developer and publisher of
free-to-play
mobile games. Glu is focused on creating compelling original and branded IP games on
the
App Store, Google Play and Amazon Appstore. On August 28, 2017, the company announced
that
Design Home recently reached one million daily active users. Originally launched
worldwide
in November 2016, Design Home has achieved remarkable success, having generated more
than
25.5 million downloads and $41.4 million in bookings through the end of the second
quarter
of 2017. Design Home has achieved rankings of #1 Top Free and #17 Top Grossing game in
the
U.S. App Store for iPhone. Additionally, Design Home has reached #1 Top Free and #23
Top
Grossing game in the U.S. Google Play Store.
Sony Corporation (NYSE: SNE) is engaged in the development, design, manufacture and
sale of various kinds of electronic equipment, instruments and devices for consumer,
professional and industrial markets, as well as game consoles and software. Earlier
this
year, Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation,
announced robust sales for PlayStation(R)4 computer entertainment system and its
software
titles. PS4 has sold through more than 6.2 million units during the 2016 holiday
season.
PS4 has now cumulatively sold through more than 53.4 million units globally as of
January
1, 2017
Microsoft Corp. (NASDAQ: MSFT) is the leading platform and productivity company for
the mobile-first, cloud-first world, and its mission is to empower every person and
every
organization on the planet to achieve more. On June 11, 2017, the company unveiled the
world's most powerful console, Xbox One X and its largest and most diverse games
line-up
in E3 history. Broadcast for the first time in 4K UHD on Mixer, Xbox showcased a record
42
games in its briefing including 22 with console exclusivity from creators large and
small.
Xbox One X was designed to be the best console to create and play games on, putting the
greatest graphic fidelity in the hands of the world's best game creators to create true
4K
games.
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