Zhaopin: 70% of China White Collars Aim to Land New Jobs

Zhaopin: 70% of China White Collars Aim to Land New Jobs

BEIJING, March 20, 2018 /PRNewswire/ -- Zhaopin Limited ("Zhaopin" or the "Company"), a leading career platform in China focused on connecting users with relevant job opportunities throughout their career lifecycle, found in its 2018 spring survey that about 70% of white-collar workers in China were taking actions to seek new job opportunities, while confidence in their career outlooks declined.

Spring is traditionally the peak season for job-hopping in China, as workers explore their options following the Chinese New Year holiday. Zhaopin conducted its spring survey to gauge white-collar workers' confidence in their careers, and their intentions to change jobs. More than 50,800 white collars participated in this nationwide survey.

Highlights of Zhaopin's survey for spring 2018:

    --  About 70% of white-collar workers were taking actions to seek new jobs
        this spring. The figure declined from 80% a year earlier, but still
        remained at a high level.
    --  Salary was by far the most important reason for white-collar workers to
        change jobs, with 55.8% indicating dissatisfaction with their current
        salary packages.
    --  Emerging first-tier cities overtook first-tier cities as the top
        destination for white-collar workers seeking new jobs.
    --  More and more white-collar workers in China were taking a positive
        attitude on job-hopping. About 35.9% believed that job-hopping
        demonstrated the courage to explore new possibilities.
    --  The confidence of white-collar workers in their career development
        dropped to 3.71, compared with 3.95 for spring 2017. The confidence
        index is measured from 1 to 5, with 5 as the highest.

70% of white-collar workers taking actions to seek new jobs

March and April are the most active season for white-collar workers to change jobs. Zhaopin's survey found that about 70% were taking actions to seek new jobs this spring. The figure declined from 80% a year earlier, but still remained at a high level.

According to Zhaopin's survey, 12.9% of white-collar workers were in the process of quitting or onboarding this spring, and 56.7% were looking for new opportunities with updated resumes. The other 23.6% of white-collar workers indicated intentions to switch jobs, without having taken any action yet. Only 6.8% had no intention, or were not decided.


                                       Job-hopping intention for spring 2018
                                       -------------------------------------

    Intention/action                                                         Percentage
    ----------------                                                         ----------

    In the process of quitting or                                                       12.9%
    onboarding
    ----------

    Looking for new opportunities with                                                  56.7%
    updated resumes
    ---------------

    Having intention but no action yet                                                  23.6%
    ----------------------------------                                                   ----

    Not decided                                                                          5.5%
    -----------                                                                           ---

    No intention                                                                         1.3%
    ------------                                                                          ---

Salary was by far the most important reason for white-collar workers to change jobs, with 55.8% of them indicating dissatisfaction with their current salary packages. Uncertain prospects at their companies and limited promotion opportunities were also key concerns that caused white-collar workers to quit their jobs and seek new opportunities.


                                      Reasons for job-hopping
                                      -----------------------

    Reason                                                    Percentage
    ------                                                    ----------

    Salary                                                               55.8%
    ------                                                                ----

    Uncertain prospects of companies                                     42.9%
    --------------------------------                                      ----

    Promotion limits                                                     38.6%
    ----------------                                                      ----

    Welfare packages                                                     36.6%
    ----------------                                                      ----

    Imbalance of work and life                                           23.7%
    --------------------------                                            ----

    Not interested in current work                                       18.6%
    ------------------------------                                        ----

    Superior-subordinate relationship                                    14.2%
    ---------------------------------                                     ----

    Better opportunities                                                 10.8%
    --------------------                                                  ----

    Relations with co-workers                                             5.7%
    -------------------------                                              ---

White-collar workers born in the 1980s and 1990s were the most active job-hoppers, as they were seeking faster growth in their career development. Those born in the 1970s and 1960s were relatively more stable with their current jobs.


                  Job-hopping action by demographics
                  ----------------------------------

    Age group                              Percentage taking action
    ---------                              ------------------------

    Born in 1990s                                                   69.6%
    -------------                                                    ----

    Born in 1980s                                                   70.3%
    -------------                                                    ----

    Born in 1970s                                                   64.2%
    -------------                                                    ----

    Born in 1960s                                                   64.2%
    -------------                                                    ----

In terms of work experience, employees with 5 to 8 years of experience were the most likely to change jobs, with 72.5% taking actions. Many of them were facing bottlenecks in their career development, and would like to seek better opportunities.


                  Job-hopping action by experience
                  --------------------------------

    Experience                           Percentage taking action
    ----------                           ------------------------

    Within 1 year                                                 65.7%
    -------------                                                  ----

    1 to 3 years                                                  69.6%
    ------------                                                   ----

    3 to 5 years                                                  70.9%
    ------------                                                   ----

    5 to 8 years                                                  72.5%
    ------------                                                   ----

    8 to 10 years                                                 70.7%
    -------------                                                  ----

    Over 10 years                                                 67.5%
    -------------                                                  ----

White-collar workers in smaller companies were not as stable as those in big companies. Small companies with fewer than 100 employees found that 71.6% of their workers were looking for new job opportunities.


                              Job-hopping action by company size
                              ----------------------------------

    Company size                                                 Percentage taking action
    ------------                                                 ------------------------

    Fewer than 100 employees                                                              71.6%
    ------------------------                                                               ----

    101 to 1,000 employees                                                                68.9%
    ----------------------                                                                 ----

    1,001 to 10,000 employees                                                             67.8%
    -------------------------                                                              ----

    Over 10,000 employees                                                                 67.3%
    ---------------------                                                                  ----

With the booming economy, the job markets in emerging first-tier cities were very active, and more white-collar workers in these cities were taking job-hopping actions.


                          Top 10 cities for job-hopping
                          -----------------------------

    Ranking     City                                    Percentage taking action
    -------     ----                                    ------------------------

              1 Chongqing                                                        73.6%
            --- ---------                                                         ----

              2 Hefei                                                            73.4%
            --- -----                                                             ----

              3 Shenyang                                                         73.2%
            --- --------                                                          ----

              4 Xi'an                                                            73.1%
            --- -----                                                             ----

              5 Chengdu                                                          72.9%
            --- -------                                                           ----

              6 Wuhan                                                            72.9%
            --- -----                                                             ----

              7 Changsha                                                         72.4%
            --- --------                                                          ----

              8 Lanzhou                                                          72.2%
            --- -------                                                           ----

              9 Hangzhou                                                         71.8%
            --- --------                                                          ----

             10 Wuxi                                                             71.8%
            --- ----                                                              ----

Emerging first-tier cities also overtook first-tier cities as the top destination when white-collar workers were looking for new jobs. About 33.2% of them would target jobs in emerging first-tier cities, compared with 32.7% preferring first-tier cities.


                                Job-hopping destination
                                -----------------------

    Cities                                              Percentage
    ------                                              ----------

    First-tier cities                                              32.7%
    -----------------                                               ----

    Emerging first-tier cities                                     33.2%
    --------------------------                                      ----

    Second-tier cities                                             27.4%
    ------------------                                              ----

    Third-tier and below cities                                     6.7%
    ---------------------------                                      ---

As to job-hopping frequency, 34.8% of white-collar workers would change jobs every 1 to 3 years, while 19.1% chose to get a new job every year. Still, there were 24.1% who were very stable and had never changed their jobs.


                       Job-hopping frequency
                       ---------------------

    Year                                     Percentage
    ----                                     ----------

    Within 1 year                                       19.1%
    -------------                                        ----

    1 to 3 years                                        34.8%
    ------------                                         ----

    3 to 5 years                                        15.4%
    ------------                                         ----

    Over 5 years                                         6.6%
    ------------                                          ---

    Never changed jobs                                  24.1%
    ------------------                                   ----

More and more white-collar workers in China were taking a positive attitude on job-hopping. About 35.9% believed that job-hopping demonstrated the courage to explore new possibilities.


                                       Attitude on job-hopping
                                       -----------------------

    View                                                       Percentage
    ----                                                       ----------

    Having the courage to explore more                                    35.9%
    possibilities
    -------------

    Lack of  clear self-awareness                                         22.5%
    -----------------------------                                          ----

    Impetuous and lack of maturity                                        17.4%
    ------------------------------                                         ----

    Not steady and reliable                                                9.9%
    -----------------------                                                 ---

    Helpful for fast promotion and pay                                     7.4%
    raise
    -----

    Motivated to make progress                                             6.9%
    --------------------------                                              ---

Confidence of white-collar workers in their careers declined

This spring, the confidence of white-collar workers in their career development dropped to 3.71, compared with 3.95 a year earlier. The confidence index is measured from 1 to 5, with 5 as the highest. The confidence still remained at a relatively high level, with 26.4% and 32.8% of white-collar workers identifying as "very confident" or "confident" in their career opportunities this year.


                Confidence index 2014 - 2018
                ----------------------------

    Year                                     Index
    ----                                     -----

    Spring 2014                                    3.32
    -----------                                    ----

    Spring 2015                                    3.72
    -----------                                    ----

    Spring 2016                                    3.26
    -----------                                    ----

    Spring 2017                                    3.95
    -----------                                    ----

    Spring 2018                                    3.71
    -----------                                    ----

Employees in joint ventures had the highest confidence, with an index of 3.75 in the survey, followed by 3.72 and 3.71 for wholly foreign-owned enterprises (including HK, Macao and Taiwan) and private companies.


                                   Confidence index by types of companies
                                   --------------------------------------

    Type of company                                                       Index
    ---------------                                                       -----

    Joint ventures                                                              3.75
    --------------                                                              ----

    Wholly foreign-owned enterprises                                            3.72
    (including HK, Macao and Taiwan)
    -------------------------------

    Private companies                                                           3.71
    -----------------                                                           ----

    State-owned enterprises                                                     3.67
    -----------------------                                                     ----

    Public institutions                                                         3.57
    -------------------                                                         ----

In terms of demographics, the more work experience, the more confident white-collar workers became in their careers. Employees born in the 1960s had the highest confidence, with an index of 3.95, while those born in 1990s were the least confident in their careers, with an index of 3.65.


         Confidence index by demographics
         --------------------------------

    Age Group                      Index
    ---------                      -----

    Born in 1960s                         3.95
    -------------                         ----

    Born in 1970s                         3.92
    -------------                         ----

    Born in 1980s                         3.80
    -------------                         ----

    Born in 1990s                         3.65
    -------------                         ----

White-collar workers in the IT/telecom/electronics/internet sector enjoyed the highest confidence, with an index of 3.79, followed by 3.78 for real estate/construction sector.


                                                                       Confidence index by sectors
                                                                       ---------------------------

    Sector                                                                                         Index
    ------                                                                                         -----

    IT/telecom/electronics/internet                                                                      3.79
    -------------------------------                                                                      ----

    Real estate/construction                                                                             3.78
    ------------------------                                                                             ----

    Trade/wholesale/retail/leasing/fast-moving consumer                                                  3.71
    goods/durable consumer goods
    ----------------------------

    Culture/media/entertainment/sports                                                                   3.70
    ----------------------------------                                                                   ----

    Automobile/processing/manufacturing                                                                  3.67
    -----------------------------------                                                                  ----

    Finance                                                                                              3.66
    -------                                                                                              ----

    Energy/minerals/environment protection                                                               3.66
    --------------------------------------                                                               ----

    Agriculture/forestry/animal husbandry/fishery                                                        3.66
    ---------------------------------------------                                                        ----

    Services (healthcare/nursing/beauty/hotel)                                                           3.64
    ------------------------------------------                                                           ----

    Education/arts and crafts                                                                            3.64
    -------------------------                                                                            ----

    Traffic/transportation/logistics/warehousing                                                         3.62
    --------------------------------------------                                                         ----

    Professional                                                                                         3.60
    services (consulting/accounting/legal/advertising/PR/certification/
    outsourcing)
    -----------

    Government/non-profit organizations                                                                  3.53
    -----------------------------------                                                                  ----

For more information, please contact:

Zhaopin Limited
Ms. Serena Sun
roujia.sun@zhaopin.com.cn

ICR Beijing
Mr. Edmond Lococo
Phone: +86 10 6583-7510
Edmond.Lococo@icrinc.com

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SOURCE Zhaopin Limited