Global Clickstream Analytics Industry

NEW YORK, May 5, 2020 /PRNewswire/ -- Clickstream Analytics market worldwide is projected to grow by US$1.6 Billion, driven by a compounded growth of 16.2%. Click Path & Website Optimization, one of the segments analyzed and sized in this study, displays the potential to grow at over 16.7%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$966.3 Million by the year 2025, Click Path & Website Optimization will bring in healthy gains adding significant momentum to global growth.



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- Representing the developed world, the United States will maintain a 17.4% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$59.9 Million to the region's size and clout in the next 5 to 6 years. Over US$74.6 Million worth of projected demand in the region will come from Rest of Europe markets. In Japan, Click Path & Website Optimization will reach a market size of US$79.4 Million by the close of the analysis period. As the world's second largest economy and the new game changer in global markets, China exhibits the potential to grow at 15.9% over the next couple of years and add approximately US$272.8 Million in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

- Competitors identified in this market include, among others,

    --  Adobe Systems, Inc.
    --  At Internet
    --  Connexity, Inc.
    --  Google Cloud Platform
    --  HPE (Hewlett Packard Enterprise India Pvt. Ltd.)
    --  IBM Corporation
    --  Jumpshot, Inc.
    --  Microsoft Corporation
    --  Oracle Corporation
    --  SAP SE
    --  Splunk, Inc.
    --  Talend SA
    --  Verto Analytics Inc.
    --  Vlocity Inc.
    --  Webtrends Inc.

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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Clickstream Analytics: An Introductory Prelude
Sophisticated Capabilities Prompt Widespread Adoption
Escalating Use Case Across Web-Empowered Industries
Internet Dynamics Strongly Support the Deployment of
Clickstream Analytics
Global Competitor Market Shares
Clickstream Analytics Competitor Market Share Scenario
Worldwide (in %): 2019 & 2025


2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

Clickstream Analytics for Effective Tracking of Customer's
Online Journey
Empowering Brands to Turn Browsers into Buyers
Real-time Upselling & Cross Selling Made Easier with
Clickstream Analytics
Customer Interests Effectively Understood with Clickstream
Analysis
Clickstream-Based Campaign Optimization Upgrades Advertising
Industry
eCommerce & Retail Firms Leverage Clickstream Analytics to
Generate Valuable Insights
Competitive Forces Generate Ample Room for Analytics in Media &
Entertainment Industry
Clickstream Analytics: A Shot in the Arm for Travel Agencies
Hotel Guest Data Mining Made Highly Convenient with Analytics
Businesses Rely On Clickstream Data to Optimize Social Outreach
PRODUCT OVERVIEW
Clickstream Analytics
Types of Clickstream Analytics


4. GLOBAL MARKET PERSPECTIVE

Table 1: Clickstream Analytics Global Market Estimates and
Forecasts in US$ Thousand by Region/Country: 2018-2025
Table 2: Clickstream Analytics Market Share Shift across Key
Geographies Worldwide: 2019 VS 2025
Table 3: Click Path & Website Optimization (Segment) World
Market by Region/Country in US$ Thousand: 2018 to 2025
Table 4: Click Path & Website Optimization (Segment) Market
Share Breakdown of Worldwide Sales by Region/Country: 2019 VS
2025
Table 5: Customer Analysis (Segment) Potential Growth Markets
Worldwide in US$ Thousand: 2018 to 2025
Table 6: Customer Analysis (Segment) Market Sales Breakdown by
Region/Country in Percentage: 2019 VS 2025
Table 7: Basket Analysis & Personalization (Segment) Geographic
Market Spread Worldwide in US$ Thousand: 2018 to 2025
Table 8: Basket Analysis & Personalization (Segment) Market
Share Distribution in Percentage by Region/Country: 2019 VS
2025
Table 9: Traffic Analysis (Segment) World Market Estimates and
Forecasts by Region/Country in US$ Thousand: 2018 to 2025
Table 10: Traffic Analysis (Segment) Market Share Breakdown by
Region/Country: 2019 VS 2025
Table 11: Other Segments (Segment) World Market by
Region/Country in US$ Thousand: 2018 to 2025
Table 12: Other Segments (Segment) Market Share Distribution in
Percentage by Region/Country: 2019 VS 2025


III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS
UNITED STATES
Market Facts & Figures
US Clickstream Analytics Market Share (in %) by Company: 2019 &
2025
Market Analytics
Table 13: United States Clickstream Analytics Market Estimates
and Projections in US$ Thousand by Segment: 2018 to 2025
Table 14: United States Clickstream Analytics Market Share
Breakdown by Segment: 2019 VS 2025
CANADA
Table 15: Canadian Clickstream Analytics Market Estimates and
Forecasts in US$ Thousand by Segment: 2018 to 2025
Table 16: Clickstream Analytics Market in Canada: Percentage
Share Breakdown of Sales by Segment for 2019 and 2025
JAPAN
Table 17: Japanese Market for Clickstream Analytics: Annual
Sales Estimates and Projections in US$ Thousand by Segment for
the Period 2018-2025
Table 18: Japanese Clickstream Analytics Market Share Analysis
by Segment: 2019 VS 2025
CHINA
Table 19: Chinese Clickstream Analytics Market Growth Prospects
in US$ Thousand by Segment for the Period 2018-2025
Table 20: Chinese Clickstream Analytics Market by Segment:
Percentage Breakdown of Sales for 2019 and 2025
EUROPE
Market Facts & Figures
European Clickstream Analytics Market: Competitor Market Share
Scenario (in %) for 2019 & 2025
Market Analytics
Table 21: European Clickstream Analytics Market Demand Scenario
in US$ Thousand by Region/Country: 2018-2025
Table 22: European Clickstream Analytics Market Share Shift by
Region/Country: 2019 VS 2025
Table 23: European Clickstream Analytics Market Estimates and
Forecasts in US$ Thousand by Segment: 2018-2025
Table 24: European Clickstream Analytics Market Share Breakdown
by Segment: 2019 VS 2025
FRANCE
Table 25: Clickstream Analytics Market in France by Segment:
Estimates and Projections in US$ Thousand for the Period
2018-2025
Table 26: French Clickstream Analytics Market Share Analysis by
Segment: 2019 VS 2025
GERMANY
Table 27: Clickstream Analytics Market in Germany: Recent Past,
Current and Future Analysis in US$ Thousand by Segment for the
Period 2018-2025
Table 28: German Clickstream Analytics Market Share Breakdown
by Segment: 2019 VS 2025
ITALY
Table 29: Italian Clickstream Analytics Market Growth Prospects
in US$ Thousand by Segment for the Period 2018-2025
Table 30: Italian Clickstream Analytics Market by Segment:
Percentage Breakdown of Sales for 2019 and 2025
UNITED KINGDOM
Table 31: United Kingdom Market for Clickstream Analytics:
Annual Sales Estimates and Projections in US$ Thousand by
Segment for the Period 2018-2025
Table 32: United Kingdom Clickstream Analytics Market Share
Analysis by Segment: 2019 VS 2025
REST OF EUROPE
Table 33: Rest of Europe Clickstream Analytics Market Estimates
and Forecasts in US$ Thousand by Segment: 2018-2025
Table 34: Rest of Europe Clickstream Analytics Market Share
Breakdown by Segment: 2019 VS 2025
ASIA-PACIFIC
Table 35: Clickstream Analytics Market in Asia-Pacific by
Segment: Estimates and Projections in US$ Thousand for the
Period 2018-2025
Table 36: Asia-Pacific Clickstream Analytics Market Share
Analysis by Segment: 2019 VS 2025
REST OF WORLD
Table 37: Rest of World Clickstream Analytics Market Estimates
and Forecasts in US$ Thousand by Segment: 2018 to 2025
Table 38: Clickstream Analytics Market in Rest of World:
Percentage Share Breakdown of Sales by Segment for 2019 and
2025


IV. COMPETITION

ADOBE SYSTEMS
AT INTERNET
CONNEXITY, INC.
GOOGLE CLOUD PLATFORM
HPE (HEWLETT PACKARD ENTERPRISE INDIA PVT LTD.)
IBM CORPORATION
JUMPSHOT
MICROSOFT CORPORATION
ORACLE CORPORATION
SAP SE
SPLUNK
TALEND SA
VERTO ANALYTICS
VLOCITY
WEBTRENDS INC.
V. CURATED RESEARCH
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