JMR Graphics Discusses 3 Reasons to Use Vinyl Graphics in Retail Locations

NEW YORK, June 29, 2017 /PRNewswire-iReach/ -- JMR Graphics is a leading designer and manufacturer of 3M trailer graphics and car wraps. JMR Graphics discusses three reasons to use vinyl graphics in retail locations.

Signage in retail is vital for communicating with the consumer; it serves as a silent salesperson. From window signage to point-of-purchase signage, vinyl graphics can make a big impact on customer acquisition, conversion, and unit movement. Vinyl graphic signage starts to work at the point of brand awareness and traffic driving and continues to build revenue all the way to driving repeat business.

    1. Vinyl graphics drive traffic through impulse and opportunistic messaging
       We have all been on the other end of retail marketing and know how
       impactful signage can create the need to purchase something we weren't
       originally thinking about. Vinyl graphics with a call to action on
       windows of retail locations pull walk-by and drive-by traffic in through
       time-sensitive promotional opportunities or by creating impulse in the
       buyers.
    2. Vinyl graphics increase metrics Informed consumers are naturally more
       inclined to spend because they are aware of their opportunities. Placing
       vinyl graphics near product launches and promotional items or near
       points-of-purchase for add-on items, drives metrics from the point of
       inbound traffic to conversions and unit growth.
    3. Vinyl graphics improve customer experiences through communication
       Customers become frustrated when they don't understand the promotions,
       aren't aware of deals taking place or cannot find items in the store.
       Often, salespeople get busy helping other customers, receiving shipments,
       and other daily tasks. This can leave some customers in the dark and
       ready to leave the store if retailers are unable to find other ways to
       communicate with them. Vinyl graphics are great communicators. Including
       vinyl graphics as a silent salesperson in windows, floor stands, and
       more, help to inform customers about products and deals to increase
       conversion, unit movement, and repeat business.

JMR Graphics trailer wraps are an award-winning Nationwide 3M Certified Manufacturer of Graphics with more than a quarter-century of experience. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage, and much more. We offer a variety of 3M Graphics Films which are specially designed for most surfaces that require a changeable, short-term, or long-term application. Our exceptional "Turn Key Service" is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility, we inspire our clients by providing creatively designed, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

Media Contact: Mike DeRicco, JMR Graphics, 1-800-378-6343, mike@jmrgraphics.com

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SOURCE JMR Graphics