JMR Graphics Discusses Best Practices for Using Vinyl Graphics for a Launch or Promotion
NEW YORK, July 19, 2017 /PRNewswire-iReach/ -- JMR Graphics is a leading designer and manufacturer of 3M trailer graphics and truck wraps. JMR Graphics discusses best practices for using vinyl graphics for a launch or promotion.
Utilizing vinyl graphics for a limited time promotion, a grand opening, or new product or service launch, is a great way to command attention, establish brand awareness, create demand, and drive traffic. It's also a highly cost-effective way to do so. Whether using vehicle wraps on business vehicles, using graphics at brick and mortar locations, or a combination of both, vinyl wraps deliver a high impression count and return on investment.
-- Use a professional When it comes to representing your business, it's best to use a professional service to ensure that top quality products, images, and installation practices are used. Your marketing reflects on your brand and attention to quality. -- Include a call to action Include call-to-action verbiage such as "Stop in today" or "limited time only." Also include an incentive, whether it's a promotional deal, or a free giveaway or free estimate offer, and bold contact information if the graphic is on a vehicle. -- Be consistent with marketing Ensure that marketing efforts are visually consistent to build brand recognition and improve the likelihood of people remembering your brand and the deal you're offering. -- Frame important information with white space, not clutter Clutter confuses messaging and overwhelms the viewer. Keep vinyl graphics simplistic in design, highlighting the most important information along with branded imagery such as a logo. Surround important information with negative space so that the message pops. -- Use bold font and contrasting colors You want people to be able to read your vinyl graphic from a distance, so use bold font and contrasting colors to make the message stand out. -- Use easy to recognize imagery Make messages easy to understand quickly by incorporating recognizable imagery and color associations. For example, red lettering is typically indicative of a hot sale, so people are trained to recognize that immediately. Other imagery that helps communicate the message to the audience, such as a plumber using an image of a wrench and faucet in their logo, will help create easy audience understanding.
JMR Graphics is an award-winning Nationwide 3M Certified Manufacturer of Graphics with more than a quarter-century of experience. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage, and much more. We offer a variety of 3M Graphics Films which are specially designed for most surfaces that require a changeable, short-term, or long-term application. Our exceptional "Turn Key Service" is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility, we inspire our clients by providing creatively designed, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.
Media Contact: Mike DeRicco, JMR Graphics, 1-800-378-6343, mike@jmrgraphics.com
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SOURCE JMR Graphics