JMR Graphics Shares 4 Tips for Vinyl Graphic Designs in Retail Locations

NEW YORK, July 25, 2017 /PRNewswire-iReach/ -- JMR Graphics is a leading designer and manufacturer of 3M trailer graphics and car wraps. JMR Graphics shares four tips for vinyl graphic designs in retail locations.

Vinyl graphics improve your bottom line when used in retail locations. Floor stands, window and floor clings, custom banners, and more communicate to customers as a silent salesperson in the store and pull in traffic from outside to drive revenue.

    1. Make vinyl graphics easy to see from a distance Graphics should be used
       in windows and on sidewalks to pull in walk-by and drive-by traffic, and
       they're revenue drivers when placed inside retail locations near
       promotional products, by the point-of-purchase, and wherever a silent
       salesperson will help communicate with the consumer. However, for these
       to be effective, they must be easy to read. Vinyl graphics should include
       bold font, highlight the hero message by utilizing negative space, and
       use contrasting colors. When using the company's branded colors, consider
       using a white or black border to make the colors pop. Graphics that
       signify a clearance sale should utilize colors commonly used for similar
       events such as reds and yellows since people associate those colors with
       a sale.
    2. Communicate to your aspirational consumer through lifestyle imagery When
       promoting a new product line or service, use a lifestyle image that shows
       the brand's aspirational customer interacting with the product or
       benefiting from the service. This personalizes the message to the
       audience, while also making it easy to understand. A well-implemented
       lifestyle image can reflect brand-quality and help your customer
       visualize themselves utilizing the brand.
    3. Include CTAs and promotional information that pops Graphics should
       communicate a call to action to the consumer or highlight a can't-miss
       opportunity. Highlight promotions with verbiage such as "Limited time
       only," promote new services with verbiage such as "Ask about our free
       estimates today," or bring sampling opportunities to the customer's
       attention with text such as "Try our new flavor." Make promotional
       information larger than the surrounding text and make your vinyl graphics
       communicate with urgency.
    4. Tie in marketing for a cohesive look but customize by location in the
       store There are many approaches to in-store marketing, from the use of
       colors that reflect branding efforts to semi-annual reusable signage that
       leverages colors that scream "sale," like yellow and red. Whichever route
       being utilized, signage should look cohesive by tying in colors, fonts,
       and imagery, but should vary by location to drive a higher ROI. Window
       graphics should drive traffic into the store with a value proposition,
       in-store banners or floor stands should point out nearby values within
       the sale or reiterate the value proposition to impact conversion, and
       point of purchase signage should focus on building the sale up further
       with add-ons.

JMR Graphics Trailer Wraps is an award-winning Nationwide 3M Certified Manufacturer of Graphics with more than a quarter-century of experience. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage, and much more. We offer a variety of 3M Graphics Films which are specially designed for most surfaces that require a changeable, short-term, or long-term application. Our exceptional "Turn Key Service" is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility, we inspire our clients by providing creatively designed, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

Media Contact: Mike DeRicco, JMR Graphics, 1-800-378-6343, mike@jmrgraphics.com

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SOURCE JMR Graphics