JMR Graphics Shares 3 Tips for Using Vinyl Graphic Wraps for Lead Generation

NEW YORK, Aug. 15, 2017 /PRNewswire-iReach/ -- JMR Graphics, a leading designer and manufacturer of 3M trailer graphics and fleet wraps, believes that vinyl graphic vehicle wraps are perfectly suited for companies in service industries. Business fleets serve as the perfect mobile billboard while out and about to promote the business and guide the audience towards intended actions such as for generating leads. JMR Graphics shares three tips for using vinyl graphic wraps for lead generation.

    1. Use a CTA and make it pop Give the audience a reason to contact the
       company. Highlight an incentive, such as a free estimate, use action
       verbiage such as "call now," and include a value proposition or mission
       statement to distinguish the brand from the competition.  Ensure that
       CTAs include a way for the audience to contact you, such as by leading
       them to the business website. Leading the audience directly to the
       business website can help to turn interest into viable leads. Ensure that
       CTAs are placed in places of prominence that the audience will easily see
       such as on the sides and backs of trucks and other vehicles. From a
       design standpoint, ensure that wraps contain negative space to make
       important elements such as CTAs and contact information pop. Use
       contrasting colors and bold font and always be sure that text and visuals
       are readable and understandable from a distance.
    2. Lead the audience to a high converting landing page To turn CTAs into
       lead generators, create CTAs that guide the audience to your website, and
       make sure that the landing page is created to convert. High converting
       landing pages are optimized for loading speed, have clean interfaces for
       content and navigational clarity, contain intuitive and simple lead
       generation forms, contain trust factors such as security badges,
       reiterate a value statement, and contain clear and prominent CTAs to
       guide users towards forms for lead generation.
    3. Make the right impression Design, quality of products, and installation
       tell a story about the business. Be sure they tell the right tale. When
       consumers provide information for lead generation, they need to know that
       they can trust the brand. Sloppy installation and poor design will deter
       the audience from completing a lead generation form or from utilizing the
       business. Ensure that vehicle wraps are professionally installed by a
       reputable company and that they use quality vehicle wrap products, such
       as 3M. Work with the installation team to create a wrap with a bold CTA,
       a design that reflects the brand's personality and aspirational image,
       and that is in line with other branding efforts.

ABOUT JMR
JMR Graphics Fleet Graphics is an award-winning Nationwide 3M Certified Manufacturer of Graphics with more than a quarter-century of experience, who specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage, and more. JMR Graphics offers a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short-term, or long-term application. Their exceptional "Turn Key Service" is backed with a 3M MCS Warranty to give customers peace of mind for the intended life of their graphics. With state-of-the-art, cutting-edge facility, JMR inspires clients by providing creatively designed, custom-printed graphics, and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

Media Contact: Mike DeRicco, JMR Graphics, 1-800-378-6343, mike@jmrgraphics.com

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SOURCE JMR Graphics