New York Web Design Company, Avatar, Shares 7 Tips for a Goal Achieving Interface

NEW YORK, Aug. 17, 2017 /PRNewswire-iReach/ -- Avatar New York is an award-winning web design company. With innovative websites tailored to each business's clientele, Avatar New York web design helps companies attract new clients, enhance brand awareness, and increase revenue, shares seven tips for a goal-achieving interface.

Whether a website is an e-commerce site or a business site designed for customer acquisition, there are goal expectations. Companies may have goals around sales objectives, customer conversion, lead generation, dissemination of information, or any number of metric or user behavior goals. For any website to meet its objectives, it must be compelling, engaging, provide clear communication of navigation and desired user actions, be intuitive and simple to use, and must perform well from a functionality standpoint.

    1. Visual appeal A site's aesthetics is the first thing the user notices,
       and first impressions are important. Pay attention to balance, color
       schemes, visual hierarchy, readable font and other aesthetics. Include
       quality images such as photography, a video, infographics, or animations
       to command attention, encourage user engagement, and boost SEO.
    2. Intuitive navigation Users who have to struggle to find where to go, get
       frustrated and often abandon the site. Ensure that navigation is clearly
       labeled, arranged by hierarchy, and visible at the top of the fold where
       the user expects it. Avoid hidden navigation such as hamburger menus
       which could confuse users and cause them to miss important areas of the
       website.
    3. Clear CTAs and communication of desired user actions It's difficult to
       achieve objectives if you don't inform the audience about what it is you
       are promoting. Whether focusing on lead generation, email list sign ups
       or pushing a promotion, utilize clear CTAs above the fold. Use
       contrasting colors and bold font as well as action verbiage to prompt
       user engagement.
    4. Functionality Functionality is among the biggest factors in user
       engagement, and without engagement, you cannot achieve your website
       goals. Use a quality hosting service to avoid interruptions and ensure
       good loading speed. Loading speed is paramount in user retention and
       should be kept to no more than two to three seconds. Websites should be
       mobile-responsive to capitalize on mobile device use. Most users access
       the internet via their mobile devices on a regular basis.  Regularly
       maintain your website to ensure that links are working and the site is
       otherwise functionally sound.
    5. Trustworthiness If a customer is going to disclose personal information,
       make a purchase or otherwise engage with a business website, they want to
       know that they are trustworthy. Doubt-causing issues such as lack of
       social proof, no responses to customer queries, lack of trust badges, and
       lack of customer testimonials deter business website from meeting their
       goals. Include security seals, a customer testimonial and question and
       answer section, and updated articles, blogs, and other content in the
       interface.
    6. Make your website and its components shareable Make sure your website is
       easily sharable to build brand awareness and drive traffic to the site.
       Include social sharing buttons on all pages, images, and content. Include
       titles, descriptions, and URLs for all images and content, and consider
       implementing a container-style design for easily shareable web
       components.
    7. Optimization Optimization drives traffic, and businesses require traffic
       to survive. Ensure that the website is optimized by including
       goal-focused keywords in titles, URLs, headers, footers, navigation, and
       content. Maintain outbound links that provide additional user value,
       backlinks from reputable and relevant sources, and internal linking.  Add
       titles, descriptions, keywords, and URLs to all images and shareable
       content. Update content such as videos, articles, blogs, industry news,
       and more to provide value and additional SEO opportunities. Maintain the
       website regularly seeing to fast loading speed, clean coding, and
       minification when appropriate. Ensure that the website has an accurate
       sitemap for search engine indexing.

ABOUT AVATAR
Avatar New York is an innovating, award-winning web design New York firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York's top tier designers have the ability to create intelligent websites for any type of business.

Media Contact: Todd Johnson, Avatar New York, 646-736-6713, sales.s@avatarnewyork.com

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SOURCE Avatar New York