Pulse Insights launches Progressive Profiling - innovative solution to the intractable problem of incomplete personalization data
NEW YORK, Oct. 24, 2017 /PRNewswire/ -- It's a problem that's been around as long as marketers have been utilizing personalization - no one fills out their personal profile information: likes/dislikes/preferences, etc. With the launch of Progressive Profiling by Pulse Insights this is no longer the case. The company's latest platform release allows enterprise marketers to enrich customer profile & preference data programmatically over time while increasing customer value with every subsequent touch point. By seamlessly asking people what their preferences are in smaller increments over time in whatever device they are using at that moment, customers and prospects are far more likely to reveal insights about themselves that are crucial to creating valuable experiences.
"Imagine attempting to create a close relationship with someone without asking any questions of the other person. Seems silly, right? That is effectively what many companies are doing today with their personalization efforts. Most companies today build their personalization and CRM programs on observed behavior and limited customer data," said Jeremy Bieger, Pulse Insights Co-Founder & CEO.
"To date, companies have not leveraged explicit (user-answered) data as heavily as implicit data because it was difficult to capture explicit profile & preference data from users. Our technology has enabled seamlessly asking users for explicit data & preferences in the midst of their primary journey, which has fueled the recent progressive profiling trend. The ability to just ask users about themselves and their preferences creates the opportunity to deliver significantly more relevant marketing and deeper customer relationships," said Pablo Rojas, Pulse Insights Co-Founder.
"By leveraging Pulse Insights historic strength of collecting enormous amounts of user feedback & preference data via our 360 Micro Survey product & combining that with real time integrations to most of the leading CRM systems, we are creating pathways for our clients to truly listen and respond to their customers or prospects in ways that were difficult to implement in the past," said Jeremy Dalnes, Co-Founder and Chief Revenue Officer.
About Pulse Insights
Pulse Insights creates innovative cloud software to help enterprise marketers understand customer needs and efficiently collect user information to deliver richly personalized experiences.
Contact: press@pulseinsights.com
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SOURCE Pulse Insights
