New Sales Records Set as Honda and Acura Make Substantial Gains in November
TORRANCE, Calif., Dec. 1, 2017 /PRNewswire/ -- American Honda Motor Co., Inc. today reported November sales of 133,156 Honda and Acura vehicles, an increase of 8.3 percent over November 2016 and a new November record for the company. Honda Division reported an increase of 8.2 percent on total sales of 120,440 for a best-ever November, with cars rising 0.9 percent on sales of 57,459, and Honda trucks up 15.8 percent on sales of 62,981 for yet another new record. Acura Division sales climbed 9.5 percent in November, with cars gaining 11 percent on sales of 3,600 and trucks rising 8.9 percent on sales of 9,116 units
Honda
With major competitors clinging to heavy incentives and financing deals to compete, Honda Division gained again in November with a balanced portfolio of strong-performing vehicles. Civic and CR-V each gained more than 23 percent, while Pilot jumped 57.2 percent as higher production volume continues to improve model availability. Accord sales remained strong at nearly 23,000 units, even as supplies of the all-new 2018 model continue to ramp up and reach dealerships nationwide. The all-new Accord received numerous accolades earlier in the week at the 2017 Los Angeles Auto Show, securing a spot on Car and Driver magazine's 10Best list an unprecedented 32(nd) time, as well as being named a finalist for the 2017 North American Car of the Year award.
-- Honda brand sales gained 8.2 percent on sales of 120,440 units for a new
November record.
-- Honda trucks also set a new record, rising 15.8 percent on sales of
62,981
-- Motor Trend magazine's SUV of the year, the CR-V recorded a 25 percent
gain on sales of 32,206 vehicles.
-- Civic also gained substantially, setting a new November sales record of
31,181 vehicles, up 23.2 percent for the month.
-- With production of an entire assembly line now dedicated to Pilot, the
mid-size SUV broke through with a 57.2 percent leap on sales of 14,189,
also a new November mark.
"We remain committed to our long-term strategic plans built around steady and sustainable growth," said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales. "Honda is committed to competing with a focus on creating value for the customer through outstanding products and sales practices that protect the investment they make in the Honda brand."
Acura
Rising across virtually the entire lineup, Acura sales gained a solid 9.5 percent in November. MDX sales were up substantially with the move to the East Liberty, Ohio plant alongside stablemate RDX. NSX made big strides, while TLX gained 12.4 percent over November 2016.
-- MDX sales gained 15.6 percent for the month, with 5,341 units sold.
-- RDX set a new November record, rising 0.7 percent on sales of 3,775
vehicles.
-- NSX notched sales of 83 units, a gain of 62.7 percent over November
2016.
-- TLX sales were up 12.4 percent on sales of 2,564 in November.
"The Acura brand continued its market resurgence at a steady pace benefitting from product, marketing and sales efforts, all aligned behind our Precision Crafted Performance brand direction," said Jon Ikeda, vice president & general manager of Acura Sales. "Our focus for the remainder of the year is to continue to build momentum we can take into 2018."
American Honda Vehicle Sales for November 2017
Month-to-Date Year-to-Date
------------- ------------
November November DSR** % MoM % November November DSR** % YoY %
2017 2016 Change Change 2017 2016 Change Change
American Honda
Total 133,156 122,924 8.3% 8.3% 1,492,112 1,477,465 1.0% 1.0%
--------------- ------- ------- --- --- --------- --------- --- ---
Total Car Sales 61,059 60,187 1.4% 1.4% 738,402 749,790 -1.5% -1.5%
Total Truck
Sales 72,097 62,737 14.9% 14.9% 753,710 727,675 3.6% 3.6%
Honda Total Car
Sales 57,459 56,943 0.9% 0.9% 694,159 701,246 -1.0% -1.0%
Honda Total
Truck Sales 62,981 54,365 15.8% 15.8% 658,413 632,007 4.2% 4.2%
Acura Total Car
Sales 3,600 3,244 11.0% 11.0% 44,243 48,544 -8.9% -8.9%
Acura Total
Truck Sales 9,116 8,372 8.9% 8.9% 95,297 95,668 -0.4% -0.4%
Total Domestic
Car Sales 55,033 50,531 8.9% 8.9% 627,661 686,399 -8.6% -8.6%
51,562 47,427 8.7% 8.7% 584,469 639,145 -8.6% -8.6%
Honda Division
Acura Division 3,471 3,104 11.8% 11.8% 43,192 47,254 -8.6% -8.6%
Total Domestic
Truck Sales 72,097 62,737 14.9% 14.9% 753,710 727,675 3.6% 3.6%
Honda Division 62,981 54,365 15.8% 15.8% 658,413 632,007 4.2% 4.2%
Acura Division 9,116 8,372 8.9% 8.9% 95,297 95,668 -0.4% -0.4%
Total Import Car
Sales 6,026 9,656 -37.6% -37.6% 110,741 63,391 74.7% 74.7%
Honda Division 5,897 9,516 -38.0% -38.0% 109,690 62,101 76.6% 76.6%
Acura Division 129 140 -7.9% -7.9% 1,051 1,290 -18.5% -18.5%
Total Import
Truck Sales 0 0 0.0% 0.0% 0 0 0.0% 0.0%
Honda Division 0 0 0.0% 0.0% 0 0 0.0% 0.0%
Acura Division 0 0 0.0% 0.0% 0 0 0.0% 0.0%
MODEL BREAKOUT BY DIVISION
Honda Division
Total 120,440 111,308 8.2% 8.2% 1,352,572 1,333,253 1.4% 1.4%
--------------- ------- ------- --- --- --------- --------- --- ---
* ACCORD 22,998 27,182 -15.4% -15.4% 300,540 311,352 -3.5% -3.5%
* CIVIC 31,181 25,303 23.2% 23.2% 345,880 335,445 3.1% 3.1%
CLARITY 464 0 0.0% 0.0% 1,030 0 0.0% 0.0%
CR-Z 17 146 -88.4% -88.4% 686 2,178 -68.5% -68.5%
* FIT 2,799 4,309 -35.0% -35.0% 46,020 52,205 -11.8% -11.8%
INSIGHT 0 3 -100.0% -100.0% 3 66 -95.5% -95.5%
CROSSTOUR 0 0 0.0% 0.0% 5 726 -99.3% -99.3%
* CR-V 32,206 25,758 25.0% 25.0% 340,912 319,557 6.7% 6.7%
HR-V 6,153 8,141 -24.4% -24.4% 86,491 73,007 18.5% 18.5%
ODYSSEY 7,823 7,978 -1.9% -1.9% 90,433 110,435 -18.1% -18.1%
PILOT 14,189 9,024 57.2% 57.2% 108,677 108,700 -0.0% -0.0%
RIDGELINE 2,610 3,464 -24.7% -24.7% 31,895 19,582 62.9% 62.9%
*** Memo: Accord
FHEV 1,586 1,879 -15.6% -15.6% 20,848 6,055 244.3% 244.3%
Memo: Civic
Hybrid 1 15 -93.3% -93.3% 63 884 -92.9% -92.9%
Acura Division
Total 12,716 11,616 9.5% 9.5% 139,540 144,212 -3.2% -3.2%
--------------- ------ ------ --- --- ------- ------- ---- ----
ILX 824 772 6.7% 6.7% 10,922 13,518 -19.2% -19.2%
NSX 83 51 62.7% 62.7% 525 201 161.2% 161.2%
RLX / RL 129 140 -7.9% -7.9% 1,051 1,286 -18.3% -18.3%
TLX 2,564 2,281 12.4% 12.4% 31,745 33,535 -5.3% -5.3%
TSX 0 0 0.0% 0.0% 0 4 -100.0% -100.0%
MDX 5,341 4,622 15.6% 15.6% 48,810 49,252 -0.9% -0.9%
RDX 3,775 3,750 0.7% 0.7% 46,487 46,416 0.2% 0.2%
*** Memo: ILX
Hybrid 0 0 0.0% 0.0% 0 1 -100.0% -100.0%
Memo: RLX Hybrid 36 33 9.1% 9.1% 223 204 9.3% 9.3%
Memo: TSX Wagon 0 0 0.0% 0.0% 0 0 0.0% 0.0%
Memo: MDX Hybrid 301 0 0.0% 0.0% 1,579 0 0.0% 0.0%
Selling Days 25 25 280 280
**** Hybrid 2,024 2,127 -4.8% -4.8% 23,927 9,589 149.5% 149.5%
* Honda
and Acura
vehicles
are made
of
domestic &
global
sourced
parts
** Daily
Selling
Rate
*** Memo
line items
are
included
in the
respective
model
total
**** Hybrid
includes
FHEV,
PHEV, CR-
Z, Civic
Hybrid,
Insight,
ILX
Hybrid,
RLX
Hybrid,
RLX Sport
Hybrid,
MDX Sport
Hybrid and
NSX
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SOURCE American Honda Motor Co., Inc.
