Dec 28, 2017   SOURCE: PR NewsWire

Avatar New York Web Design Shares 4 Ways Website CMS Tools Can Enhance Brand Awareness

NEW YORK, Dec. 28, 2017 /PRNewswire-iReach/ -- Avatar, an award-winning web design New York company that helps companies attract new clients, enhance brand awareness, and increase revenue, explains how to enhance brand awareness with a website content management system (CMS).

Content management systems can offer several features, which can then be used to increase brand awareness. To raise the number of individuals familiar with your brand, try using these four CMS resources:

    1. Plug-ins that improve your content marketing. You can find, install and
       activate a variety of plug-ins, such as widgets to display posts, to
       organize links and content into categories, to import and merge social
       media feeds, and for social sharing and following capabilities. These
       plug-ins let you manage your content more effectively. As a result, you
       can spend less time getting your content ready and more time engaging
       with your audience. Efficient content management is important because
       building brand awareness is heavily dependent on how often you engage
       with your audience and the quality of your content marketing.
    2. Built-in SEO tools. Certain CMS applications come with a built-in SEO
       tool that lets users quickly optimize their content. Use this type of
       tool to ensure that you've included keywords and more. When you optimize
       your content for search queries, your brand is more visible. When your
       brand is more visible, people become familiar with it and you build brand
       awareness.
    3. Automatic social media integration. Content management systems can
       include automatic social media integration and will allow users to
       customize and share URLs. These features make it easier to reach more of
       your audience with easily shareable content. Cutting down on the time it
       takes to share quality content means you can spend more time building
       brand awareness.
    4. Drag and drop visuals. Visuals are powerful brand recognition tools.
       Using them frequently and strategically will boost brand awareness. CMS
       tools can enable users to add images effortlessly through a simple drag
       and drop mechanism. With these types of systems, there's really no excuse
       not to use visuals. So, include high-quality visuals, photos, videos, and
       more. Use other system tools to make your images and graphics pinable.
       However, be sure to keep your images consistent so they can easily be
       associated with your brand.

ABOUT AVATAR
Avatar New York Web Design is an innovating, award-winning web design New York firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York's top tier designers have the ability to create intelligent websites for any type of business.

Media Contact: Todd Johnson, Avatar New York, 646-736-6713, sales.s@avatarnewyork.com

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SOURCE Avatar New York