Jan 4, 2018   SOURCE: PR NewsWire

Einstein Bros.® Bagels Replaces Traditional Alarm Clock Sounds with Breakfast-Themed Wake-Up Tones

LAKEWOOD, Colo., Jan. 4, 2018 /PRNewswire/ -- Einstein Bros.® Bagels announced today the launch of Wake-Up Tones, four limited-edition, downloadable alarm tones that mimic morning breakfast essentials, to help people wake up on the right side of the bed in time for the most important meal of the day - breakfast. Guests who visit www.EinsteinBros.com/WakeUp can download the free MP3 alarm tones directly to their mobile device and receive a coupon for a free egg sandwich with any purchase at an Einstein Bros.® Bagels location.

The downloadable Wake-Up Tones are available in four essential morning sounds that start the day off right:

    --  Bacon Sizzling - Nothing gets you out of bed faster than the sound of
        sizzling bacon in the morning. Start the day off with a sound so
        delicious, you can almost taste it
    --  Coffee Brewing - Wake up and hear the coffee. The comforting hum of
        coffee brewing will make anyone a morning person
    --  Eggs Frying - Start your day sunny-side up with the sizzle of
        fresh-cracked eggs in the skillet
    --  Rooster Crowing - A rooster's crow signifies sunrise and, more
        importantly, breakfast! Wake up to the rooster's song each morning to
        prepare for the day ahead

"Breakfast is the most important meal of the day, but so many of us allow it to become ordinary and mundane, repeating the same meal day in and out or, worse, skipping it altogether," said Kerry Coyne, Einstein Bros.® Bagels SVP of Marketing, Product and R&D. "These alarms tones offer delicious motivation to get up on the right side of the bed and set your day up for success with a nutritious breakfast, made fresh and convenient."

In conjunction with the launch of Wake-Up Tones, Einstein Bros.® Bagels is rolling out two new flavor-packed breakfast sandwiches at participating stores including:

    --  Cheesy Wakin' Bacon - Choice of one or two Cage-Free Eggs, Thick-Cut
        Bacon, and Cheddar on a Six-Cheese Gourmet Bagel
    --  No Yolk - Cage-Free Egg Whites, Turkey-Bacon, Tomato, Avocado and
        Roasted Tomato Spread on an Ancient Grain Thintastic Bagel

Einstein Bros.® Bagels is also testing new Wake-Cups at participating stores in Los Angeles, San Diego and Dallas. The protein-packed egg cups are the perfect option for breakfast on-the-go and are available in two delicious varieties:

    --  Turkey-Bacon Egg White Wake-Cup - Cage-Free Egg Whites with Spinach,
        Mushrooms and Turkey-Bacon - with 12 grams of protein and 120 calories
    --  Bacon, Ham & Cheese Wake-Cup - Cage-Free Eggs with Ham and Thick-Cut
        Bacon - with 18 grams of protein and 180 calories

Shareable social media images and backgrounds with inspirational and motivational sayings and tips to brighten mornings can also be downloaded at www.EinsteinBros.com.

The alarm tones, social media images and new lineup of limited-time menu offerings are available from January 4 - May 2, 2018. For additional information on Einstein Bros.® Bagels, to become a Shmear Society member or find the nearest restaurant, please visit www.EinsteinBros.com. Follow Einstein Bros.® Bagels on Facebook, Twitter and Instagram.

About Einstein Noah Restaurant Group, Inc.

Einstein Bros.® Bagels is part of the Coffee & Bagel Brands family, a leading quick-casual company also known for Caribou Coffee®, Bruegger's Bagels®, Noah's New York Bagels® and Manhattan Bagel® brands. Einstein Bros.® Bagels is a neighborhood bagelry that's always cooking up a new way to bagel. Known for its fresh-baked bagels available in a variety of flavors and premium double-whipped shmears, Einstein Bros.® Bagels also serves gourmet bagel sandwiches, coffee, espresso, sweets and snacks. Einstein Bros.® Bagels is proud to be the largest bagel retail company in America with more than 700 locations in 40 states and the District of Columbia. To learn more, visit www.EinsteinBros.com.

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SOURCE Einstein Noah Restaurant Group, Inc.