National Association of Minority Automobile Dealers and IHS Markit Redefine the Power of Multicultural Automotive Buyers with the Third Annual Diversity Volume Leadership Awards
DETROIT, Jan. 15, 2018 /PRNewswire-USNewswire/ -- The Third Annual Diversity Volume Leadership Awards (DVL Awards) ceremony showed the tremendous impact that ethnic car buyers have on the economy and brought awareness to the lack of diversity that still remains present in the automotive industry.
"Some 30% of new vehicle purchases are made by multicultural consumers but only 6% of dealerships are minority owned," said National Association of Minority Automobile Dealers (NAMAD) President, Damon Lester. "That means 18,000 dealerships exist in the USA and just 1,100 are minority owned."
With ethnic car buyers growing at rapid rates, the dealer body is still lacking accurate representation from minorities. NAMAD and IHS Markit partnered to celebrate brands that are driving sales leadership with ethnic consumers, while also addressing and educating the industry about the necessity of dealer ownership increasing to reflect a diverse population during the DVL Awards on January 14, 2018 at Cobo Center ahead of the North American International Auto Show. The private awards ceremony was hosted by Dariany Santana and brought together scores of top automotive industry executives.
Winners of the prestigious DVL Awards demonstrated the highest new vehicle registrations with ethnic, women, and millennial consumers. This year's awards were based on an analysis of more than 13 million personal new vehicle registrations from IHS Markit for the 2017 model year.
"The initial goal of the Diversity Volume Leadership Awards was to create awareness within the U.S auto industry of the top vehicle purchased by ethnic consumers, women and ethnic millennials, said Marc Bland, vice president of diversity and inclusion, IHS Markit. "We're honored to recognize these top models and their respective manufacturers in support of their efforts to reach the growing diverse consumer groups. This leads to our current enhancements for 2018, which include the addition of top LGBT and ethnic motorcycle categories."
This year, NAMAD and IHS Markit honored American Honda with the "Top Overall Ethnic Vehicle" DVL Award, for the second year in a row. "Top Overall Ethnic Vehicle" is the most sought-after Diversity Volume Leadership honor for automotive brands dedicated to driving sales leadership with Asian, Native American, Hispanic and African American car buyers.
NAMAD and IHS Markit also presented awards for leadership in the following categories: Ethnic Volume Leaders by IHS Markit Regions, Volume Leaders - Millennials and Women, and Volume Leaders by Ethnic Consumer Group.
The best automotive brands that have dedicated marketing resources to ethnic consumers and are focused on capitalizing on the rapid growth of the industry were in attendance to collect their awards. Overall, GM and its brands received eleven (11) DVL Awards, Honda-six (6) DVL Awards, Toyota/Lexus-nine (9) DVL Awards, Ford-two (2) DVL Awards, Mercedes-Benz-one (1) DVL Award, and Harley-Davidson one (1) DVL Award. It is important to note that several of the nominees that did not receive awards were still extremely competitive contenders. Those who did not receive an award now have the insight and motivation to develop an improved strategy for 2018 and beyond.
Winners of the 2018 Diversity Volume Leadership Awards are as follows:
Ethnic Volume Leaders by IHS Markit Regions
-------------------------------------------
Great Lakes Region Chevrolet Equinox
------------------ -----------------
Mideast Region Honda Accord
-------------- ------------
New England Region Toyota RAV4
------------------ -----------
Plains Region Toyota RAV4
------------- -----------
Rocky Mountain Region Toyota RAV4
--------------------- -----------
Southeast Region Toyota Corolla
---------------- --------------
Southwest Region Ford F-Series
---------------- -------------
Western Region Honda Civic
-------------- -----------
Volume Leaders - Millennials and Women
--------------------------------------
Top Women's Vehicle Toyota RAV4
------------------- -----------
Top Women's Luxury Vehicle Buick Encore
-------------------------- ------------
Top Ethnic Millennial
Vehicle Honda Civic
--------------------- -----------
Volume Leaders by Consumer Group
--------------------------------
Top Vehicle -
African American Toyota Camry
---------------- ------------
Top Vehicle -
Hispanic American Honda Civic
----------------- -----------
Top Vehicle -
Asian-Pacific Islander Toyota RAV4
---------------------- -----------
Top Vehicle -
Native American Chevrolet Silverado
--------------- -------------------
Top Luxury Vehicle -
African American Buick Encore
---------------- ------------
Top Luxury Vehicle -
Hispanic Mercedes Benz C-Class
-------- ---------------------
Top Luxury Vehicle -
Asian-Pacific Islander Lexus RX
---------------------- --------
Top Luxury Vehicle -
Native American Buick Encore
--------------- ------------
African American Volume Growth Leader Chevrolet Cruze
------------------------------------- ---------------
Hispanic Volume Growth Leader Chevrolet Cruze
----------------------------- ---------------
Asian-Pacific Islander Volume Growth Leader Toyota Highlander
------------------------------------------- -----------------
Native American Volume Growth Leader Chevrolet Cruze
------------------------------------ ---------------
Women Volume Growth Leader Chevrolet Cruze
-------------------------- ---------------
Ethnic Millennial Volume Growth Leader Chevrolet Cruze
-------------------------------------- ---------------
Top LGBT Vehicle Ford F-Series
---------------- -------------
Top LGBT Luxury Vehicle Buick Encore
----------------------- ------------
Top Ethnic Cruiser/Touring Bike Harley-Davidson FLHXS
------------------------------- ---------------------
Top Ethnic Sport Bike Honda GROM
--------------------- ----------
Top Overall Ethnic Vehicle (Luxury or Non-
Luxury) Honda Civic
------------------------------------------ -----------
Connect with DVL Awards:
Hashtag: #DVLawards and #DVLawards2018
Website: www.namad.org
Twitter: twitter.com/NAMAD_USA
Facebook: facebook.com/NAMAD_USA-468806139894019
SPONSORS
The Diversity Volume Leadership Awards would not be possible without the generous sponsorship from the following organizations:
American Honda
Black Enterprise
BMW of North America
Ford Motor Company
General Motors
Harley Davidson
IHS Markit
Kia Motors America
Mercedes-Benz, LLC
Nissan North America
NNPA
NAHP
Real Times Media
Toyota Motor Sales
Volkswagen Group of America
About The National Association of Minority Automobile Dealers
The National Association of Minority Automobile Dealers' (NAMAD) objective is to pursue the meaningful presence and participation of minority businesses and diverse employees across all aspects of the automotive economic sector, including:
-- Increasing the number of minority-owned dealerships in communities
across America
-- Advocating workplace and supplier diversity in the automotive
manufacturing environment
-- Supporting minority engagement in the automotive retail sales and
service sectors
We are committed to developing strategic relationships and advocating for the advancement of business policies and practices that ensure diversity and economic parity remain a priority in all aspects of the American automotive industry.
NAMAD is a 501(c)(3) non-profit, tax-exempt organization headquartered in the Washington, D.C. area. For information on National Association of Minority Automobile Dealers visit: www.namad.org
About IHS Markit (www.ihsmarkit.com)
IHS Markit (Nasdaq: INFO) is a world leader in critical information, analytics and solutions for the major industries and markets that drive economies worldwide. The company delivers next-generation information, analytics and solutions to customers in business, finance and government, improving their operational efficiency and providing deep insights that lead to well-informed, confident decisions. IHS Markit has more than 50,000 key business and government customers, including 85 percent of the Fortune Global 500 and the world's leading financial institutions. Headquartered in London, IHS Markit is committed to sustainable, profitable growth.
Automotive offerings and expertise at IHS Markit span every major market and the entire automotive value chain--from product planning to marketing, sales and the aftermarket. For additional information, please visit www.ihsmarkit.com/automotive or email automotive@ihsmarkit.com.
View original content with multimedia:http://www.prnewswire.com/news-releases/national-association-of-minority-automobile-dealers-and-ihs-markit-redefine-the-power-of-multicultural-automotive-buyers-with-the-third-annual-diversity-volume-leadership-awards-300581012.html
SOURCE National Association of Minority Automobile Dealers (NAMAD)
