dealerAffinity Joins Rapidly Expanding Partner Program from CDK Global

ATLANTA, Jan. 16, 2018 /PRNewswire/ -- dealerAffinity today announced that it has joined the growing CDK Global Partner Program. As a member of the largest third-party partner program in the industry, dealerAffinity is now part of a secure marketplace of applications and integration choices developed to help automotive dealers succeed.

"In an increasingly digital world, automotive retailers need refreshing ways of engaging and converting online car buyers," said Aaron Haimovitz, co-founder of dealerAffinity. "Together, CDK and dealerAffinity will provide our shared customers with the solutions they need to attract, engage and convert online car shoppers, all within the robust and proven CDK ecosystem."

dealerAffinity helps car dealers convert web visitors into leads utilizing a solution suite that consists of online trade appraisals, live web chat with text messaging, and on-site auctions. The dealerAffinity products turn websites into peak performing digital channels maximizing lead generation.

"We're very pleased to introduce dealerAffinity as the newest member of the CDK Global Partner Program," said Howard Gardner, vice president and general manager, CDK Data Services. "dealerAffinity is a welcome addition to our vibrant program that provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications."

The CDK Global Partner Program provides members with access to a diverse CDK ecosystem through the ability to integrate with a range of CDK applications, as well as with CDK dealer websites. With this partnership, CDK customers have easy and seamless access to the three core dealerAffinity solutions: tradeIQ, chatIQ and leadIQ. These solutions can be individually enabled or bundled as a suite.

About the CDK Global Partner Program
The CDK Global Partner Program now numbers 300 partner companies that together offer more than 380 unique applications auto dealers can use to run their businesses. As part of the CDK ecosystem, the CDK Partner Program provides data and workflow integration to a wide range of partners, including third parties, OEMs and dealers, in a secure and reliable manner. For a full list of partners and solutions available through the partner program, go to http://www.cdkglobal.com/partners.

About CDK Global
With more than $2 billion in revenues, CDK Global is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on evolving the automotive retail experience, CDK Global provides solutions to dealers in more than 100 countries around the world, serving more than 27,000 retail locations and most automotive manufacturers. CDK solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit www.cdkglobal.com.

About dealerAffinity
dealerAffinity brings next generation software to car dealerships to deliver a better experience for car buyers, capture and convert more leads, and move aging inventory faster. From inception, dealerAffinity set out to disrupt the online automotive solution space by offering solutions that fundamentally challenge the status quo.

Contact:
Aaron Haimovitz
678-466-0056
188693@email4pr.com

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SOURCE dealerAffinity