Vungle Announces Self-Serve Platform for Mobile Advertisers, With Creative Automation to Scale High Quality Customer Acquisition
SAN FRANCISCO, Jan. 22, 2018 /PRNewswire/ -- Vungle, the leading performance marketing platform for in-app video ads, today announced its new Self-Serve platform for advertisers. The Vungle Self-Serve platform enables anyone to set up campaigns and automatically create videos and manage assets and targeting.
The global in-app advertising market is expected to grow dramatically in the coming years to $201 billion according to App Annie's Global App Economy Forecast. Vungle's Self-Serve platform will provide access to Vungle's premium in-app inventory to more global advertisers with varying budget levels.
"Vungle's new Self-Serve platform levels the playing field in terms of access to high-value consumers for any advertiser," said Martin Price, Vice President of Product at Vungle. "With our Self-Serve option, advertisers of all sizes can now access the full Vungle performance marketing platform, including our industry leading creative automation and targeting technologies."
How it works
The Vungle Self-Serve platform enables users to create campaigns, set optimization targets, and upload images and video to automatically create a variety of ad units using Vungle's best-performing creative formats. Vungle algorithms then automatically test each creative asset and optimize for the units that best meet the advertisers' performance metrics, whether that is CPI, CPA or overall return on ad spend (ROAS).
The Vungle Self-Serve platform provides the same transparency and control that the largest and most sophisticated performance advertisers in the world have come to expect from Vungle. Marketers can see real-time campaign performance by publisher, creative and territory, and adjust bids and targeting options, or rely on Vungle's automated systems.
"We really appreciate Vungle's new self-service platform," said Viktoriia Kuksa, User Acquisition Specialist at Pretty Simple Games. "It offers more flexibility to create and optimize campaigns and creatives with ease."
The Vungle Self-Serve platform, currently in beta, will be available in Q1 2018. For more information on the Vungle Self-Serve platform, visit: https://vungle.com/self-serve-signup/
ABOUT VUNGLE
Vungle is the leading performance marketing platform for in-app video ads. Advertisers depend on Vungle's creative and LTV optimization technologies to reach and acquire high-value users worldwide. Top publishers rely on Vungle to generate revenue with engaging video ads that enhance the user experience.
Trusted by 50,000+ mobile apps worldwide, Vungle serves 3 billion video views per month on 850+ million unique devices. Consistently ranked at the top in user quality by industry mobile performance indexes, Vungle is backed by Google Ventures, Thomvest Ventures and Crosslink Capital. The company is headquartered in San Francisco with offices in London, Berlin, Beijing, Tokyo, Seoul and Singapore.
Learn more at www.vungle.com or follow @Vungle.
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SOURCE Vungle
