Outside The Bedliner: LINE-X'S New Marketing Campaign Highlights Extreme Protective Coating Uses - From Military Vehicles To Donuts

HUNTSVILLE, Ala., Feb. 27, 2018 /PRNewswire/ -- LINE-X, a global leader in extreme performance protective coatings with proprietary technologies and stylish truck accessories, is showcasing the limitless application possibilities of its products through a humorous new marketing campaign: "Outside the Bedliner."

    --  For more than 25 years, LINE-X has been one of the world's leading
        manufacturers of scientifically advanced protective coatings - prominent
        first for its unparalleled truck bedliner products.
    --  The company's virtually unbreakable protective coatings have been
        trusted in the most extreme and mission-critical applications across
        multiple industries. From protecting concrete walls at the Pentagon from
        bomb blasts, armoring the exteriors of Jeeps/off-road vehicles to
        protecting watercraft and reinforcing large steel bridges from corrosion
        - usage for LINE-X across the world goes as far as the imagination.
    --  Created to support the company's rapidly expanding network of more than
        660 applicators in the United States and in more than 75 countries,
        "Outside the Bedliner" shows how LINE-X coatings can be applied to
        boats, powersports vehicles, tools, industrial equipment, utility
        trailers and just about anything else ... like a brief case full of
        cash.

"People around the world have known for a while that our lineup of specially engineered protective coating products deliver the most extreme performance - starting with bedliners and extending to uses from vehicle exteriors to demanding military applications and everything in between," said Dennis Weese, president of LINE-X. "With this fun campaign, we're aiming to showcase just how versatile our coatings really are - with objects of every size and shape being made virtually unbreakable. Whether a mission-critical use, extreme environment or industrial applications, we're looking forward to telling those stories in a bold way."

    --  "Outside the Bedliner" will also be a multiplatform campaign that
        includes multiple video spots, print advertising creative, digital
        creative, in-store signage, radio spots, integrated social media and
        more.

To experience "Outside the Bedliner" firsthand, visit http://www.LINEX.com/outside-the-bedliner.

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SOURCE LINE-X