Mar 22, 2018   SOURCE: PR NewsWire

Custom Exhibit Display Company, Gilbert, Talks About How Incorporating Video Content into Your Marketing Strategy Can Help Drive Conversions

Custom Exhibit Display Company, Gilbert, Talks About How Incorporating Video Content into Your Marketing Strategy Can Help Drive Conversions

MELVILLE, N.Y., March 22, 2018 /PRNewswire-iReach/ -- Custom exhibit firm, Gilbert, uses their vast experience helping businesses achieve top-notch trade show and live event marketing to explain how video content can boost conversions.

Video marketing is becoming more and more popular. So, businesses should take advantage of this trend. Using video on the company's website and social media platforms is an excellent place to start. However, video should also be incorporated into trade show booths and live event spaces because video drives conversions in at least three different ways:

    --  Videos are better at capturing attention and that converts. The longer
        consumers engage with products the more likely they are to buy. Video
        captures and holds the attention of consumers longer than text, in many
        situations. Videos can also be used to share key marketing messages such
        as how products and services alleviate consumer pain points. As a
        result, those who incorporate video into their marketing strategy often
        see an increase in conversions.
    --  Videos provide information that's needed for consumers to invest. Videos
        offer a way to answer frequently asked questions. They can also be used
        to persuasively address anticipated objections, removing obstacles
        before consumers connect with sales reps. The ability of videos to
        accomplish these tasks is particularly important at trade shows where
        the number of attendees outnumbers sales staff. A video can address the
        questions and concerns of those in the information seeking stage,
        letting sales teams focus on closing deals with consumers who are ready
        to buy. This efficiency streamlines sales processes which paves the way
        to higher conversion rates.
    --  Videos are shared more readily than other types of marketing. It's easy
        to share a video and people enjoy watching videos shared by friends and
        colleagues. Consequently, video presents an opportunity to put marketing
        messages in front of large audiences for a single fee, the cost of
        producing the video. Not only is this better for a company's return on
        investment, but it's also a way to gather additional conversions--the
        more people that see the video, the more potential conversions you have.

About Gilbert

Gilbert is a custom trade show exhibits, environments, and events firm with over thirty years of experience and three units: Exhibition, Architectural and Live. Gilbert's team of expert craftsmen and designers have decades of experience creating spaces that optimize traffic flow and capture attention in a variety of markets. Gilbert Exhibition takes care of fabrication, design supervision, service, planning, management, and more to ensure total success. Gilbert Architectural specializes in giving your brand a place to tell its story. Gilbert Live handles every aspect of planning and producing promotional and corporate events.

Media Contact: Desiree Olivera, Gilbert, 631.577.1100, dolivera@gilbertexperience.com

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SOURCE Gilbert